Tips for Connecting with Patients and Building Your Audience "When it comes to social media marketing, you don’t have to post 3 times a day. It’s never about how often you post but the quality of your content." - Janet Benson Amarhavwie, Social Media Manager The once-static nature of the healthcare industry, in this era, has been ingrained with dynamic communication channels and interactive platforms, allowing healthcare providers to connect with patients like never before. At the forefront of this revolution is social media marketing—a tool that has rapidly emerged as a game-changer in the h ..read more

In the vast realm of healthcare, where every second counts and lives hang in the balance, the power to transform complicated data into clear, insightful visual representations is nothing short of a superpower. Picture this: a doctor examining a mountain of patient data, attempting to solve hidden patterns and make critical decisions that could save lives. But what if, instead of drowning in a sea of numbers and spreadsheets, they could steer through a visual landscape that paints a graphic picture of patient health, treatment outcomes, and emerging trends? Welcome to the extraordinary world o ..read more

“What separates good content from great content is a willingness to take risks and push the envelope.” — Brian Halligan, CEO & Co-founder, HubSpot As technology continues to evolve and shape our daily lives, media platforms like YouTube have risen to prominence, offering an exceptional opportunity for yoga instructors to reach a global audience. But what makes YouTube such a significant platform for yoga instructors? By harnessing the potential of YouTube, yoga instructors can encourage, educate, and connect with individuals in ways that were once upon a time unimaginable, fostering a thr ..read more

Imagine a scenario, where you wake up one morning with an unusual rash spreading across your arm. At first, you let it go, but slowly the itchiness and the redness of that skin area keep growing. Out of concern and curiosity, you turn to the internet in pursuit of facts. As you click on one medical website after another, you find yourself greeted with an unorganized layout, ancient design, and jargon-filled content that leaves you more confused than informed. Frustrated, you close those tabs and continue your quest elsewhere. Now, let's flip the scenario. Imagine landing on a medical website ..read more

“Getting a quality website is not an expense but rather an investment.” ― Dr. Christopher Dayagdag Your website serves as the virtual front door to your practice, forming the first impression and establishing credibility in the eyes of potential patients. In today's digital age, a strong online presence is prominent for the success of any dental practice. With patients, on a daily basis, pivoting to the internet to find and assess healthcare providers, having a well-designed and informative website has become a necessity. From crafting a compelling homepage to integrating appointment scheduli ..read more

It is said that change is the only constant and with change comes growth. Talking about the healthcare industry, in just a few years it has seen tremendous change and since then, growth is constant. On the other hand, it is also becoming increasingly competitive on the professional's end and is witnessing a change in patient expectations too! However, the healthcare industry is a fast-paced & booming sector where new technologies and innovation work for the betterment of both sides- doctors and patients. Patients seek more information and involvement when it comes to their care whereas he ..read more

Today, unlike the old times, there are multiple dental practices in each locality, therefore, demanding a strong dental marketing campaign to set you apart from the others. Gone are the times when word of mouth was the only source of marketing. A strong online presence is the new age tool that helps patients find your dental practice, learn about the treatments and procedures that you have to offer, and be encouraged to address their dental needs with you. While an online dental marketing plan can consist of several solutions including SEO for dentists, social media, youtube marketing and oth ..read more

Communication – the human connection The fact that pursuing a medical career is tough, is no secret! However, the pace at which the healthcare industry is growing has made the medical practice tougher. Not technically, but in the periphery of patient engagement practices. The foremost factor that needs attention is ‘doctor-patient communication’. ‘’Communication is the process of information exchange between two or more participants. But it is only effective when done efficiently. Several factors determine the quality and effectiveness of that process.’’ Relation of careful communication as a ..read more

Times are left far behind where mere presence on platforms like Facebook and Instagram was enough for registered nutritionists and dietitians. Using them to the fullest is the new-age need, infact leveraging every single feature is recommended. To build a stable foundation and be found where the potential clients are looking for you, a strategic nutritionist marketing plan is paramount. So without any further ado, let’s understand the basic principles of nutritionist marketing that will take your practice to an advanced level. 1. Commence with Market Research Although this might sound a clich ..read more

Read it somewhere, If a person signed up on a social platform at the age of 16 and lived to 70, he/she would spend 5.7 years of life using social media. ,2022 saw 4 billion+ people on social media making it more important than ever to understand the impact of every platform as the number continues to rise every year. Applies to a specific industry? No! Infact works in the specification for every industry! Talking about healthcare, social media holds the potential to do wonders for healthcare marketing. Here are some statistics you cannot miss surrounding one of the fastest-adopted technologie ..read more