Investigating the tactics of successful competitors can help you uncover opportunities for your own law firm. One way to figure out what’s working for your competitors is by running a competitor backlink analysis. This process involves finding out which pages link to your competitors and what types of content on their sites attract the most links. Finding that information can give you plenty of direction for your own law firm link building campaigns. What Is a Competitor Backlink Analysis? A competitor backlink analysis is a type of audit that looks at the links your competitors have from othe ..read more

Search engines can’t show people your website if they don’t know that it exists. If you want your website to show up on Google and other search engines, you need to get it indexed first. The best way to do that is by submitting your site to them directly. Telling Google and Bing where to find your website just takes a few steps, and it allows you to compete for valuable organic traffic. Read on to see how you can get Google to index your site and what to do if it still doesn’t show up in search after you submit it. Why Do I Need to Submit My Website to Search Engines? Websites don’t just appea ..read more

Content audits can be a game changer for your website. These SEO tools let you see what’s working, what’s not, and where you can make changes to get better results. By following our step-by-step guide, you’ll learn how to run your own audit and make smart choices for your content. To make it even easier, you can download our free, easy-to-use Google Sheets template to streamline the process. What is a Content Audit? A content audit is like a health check-up for your website. This specialized type of SEO audit looks at a website’s existing content to assess its strengths and weaknesses. The goa ..read more

Competitor keyword research is the process of identifying and analyzing the keywords that your competitors rank for in search engine results. It’s an important process that can help you learn a lot about what it takes for your own site to rank. Knowing what organic keywords your competitors rank for can give you insights into the market as a whole, the tactics they use to attract customers, and gaps in your content. But competitor keyword research doesn’t have to be difficult. Use the interactive guides in this article to get the most out of your competitor research—even if you’ve never done i ..read more

Making sure that your website is technically sound is a key part of winning organic traffic from search engines. Technical SEO audits help you stay on top of everything under the hood of your website. Regular technical checks ensure that your website provides the best experience possible for both visitors and search engines. An audit process can help you uncover everything from simple issues like broken images to major problems such as blocking Google from visiting your site. If you’ve never run a technical audit on your site, it may be time to do so. The interactive walkthroughs in this guide ..read more

Broken links are a fact of life for any website. These small errors can stack up on your website and cause a ripple effect for visitors and your SEO performance. But finding and resolving broken link errors is easy if you know what to look for. Use our interactive guides to see how you can find dead links and learn how you can fix them to improve your site’s performance. Why Look for Broken Links on Your Site? Finding and fixing broken links on your website is crucial for both user experience and SEO performance. Potential clients or customers visit your website to find the information they ne ..read more

Content optimization is a crucial part of successful digital marketing through search engines. Optimized content ranks higher on Google. It’s a key part of creating high-quality content that both search engines and people love. It’s essential to improving your site’s visibility and increasing your website traffic. This guide is for you if you’ve never optimized a page’s content before. The insights and interactive guides here will help you make more effective content regardless of your experience level. Choose Your Target Keyword Almost everything to do with SEO begins with keyword research. W ..read more

If you want to increase traffic to your website through organic search on Google, performing an SEO audit is a critical first step. Unlike a traditional website audit, an SEO audit helps you analyze the factors that can push your site over the edge in terms of search engine performance. It’s a specialized audit that considers your site’s keyword rankings, historical search performance, and key technical factors. If you’ve never run an SEO audit before, the interactive instructions in this guide will put you on the right track so you can start optimizing your site in no time. Before You Begin T ..read more

Website audits are an important part of ensuring that your website provides a great user experience for every person who visits it. Digging into the technical details of your site to find issues that harm its performance is a straightforward process. But if you haven’t done one before, it can be hard to know where to start. We’ve put together this actionable guide to help you perform your first website audit so that you can dive right into optimizing it for visitors. Why Do a Website Audit? Technical issues will crop up no matter how meticulous you are with your website. Whether it’s an old pa ..read more

If you want to create web pages that rank on Google, keyword research is a requirement. Finding, collecting, and analyzing keywords is a fundamental part of search engine optimization. Knowing which keywords your site should target is the first part of creating a content plan to capitalize on organic search. And understanding how to choose keywords is the first step toward growing organic traffic to your business’ website. If you’ve never done keyword research before, this is the guide for you. We’ve created actionable, step-by-step walkthroughs to help you go from empty hands to ready-to-plan ..read more