Whether you’re choosing your company colors or just creating a seasonal promotion, your choice of color has a major influence on customer impressions. Different colors carry certain meanings and subconscious associations, so careful selection is necessary to ensure you’re sending the message you’re going for.  Today, we’re focusing on the color green. What does it […] The post Brand Colors, Green Edition: The Best Green Promotional Products  appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips ..read more

Is your perception of waste-reducing products stuck in the past? Let’s face it, recycled and renewable promotional products weren’t always what they are now. Though intentions may have been noble, first efforts at recycled and renewable swag didn’t always hold up to the test of time or trends. Fast-forward to today, and many waste-reducing swaps are […] The post 10 Recycled and Renewable Swaps for Classic Swag appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips ..read more

After the ever-perilous April Fool’s Day passes, what’s left to keep the laughs rolling through the month? Actually, there are a lot of fun and funny holidays in April to beef up your marketing calendar. If you need something to get your customers excited and your marketing team inspired, check out these fun holidays in […] The post 15 Fun Holidays in April to Inspire Your Next Promotion    appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips ..read more

A high-quality logo is essential for any company that is looking to establish their own brand. However, not everyone is secretly moonlighting as a digital artist, and navigating the world of color gradients, DPI qualifiers, and line art can be daunting for even the most entrepreneurial of business owners. That’s why we’ve put together this […] The post Top Tips for Printing Your Logo on Products  appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips ..read more

Make smaller occasions unforgettable with custom gifts in small batches! Our low minimum promotional items leave a lasting impression while keeping your budget right on target. Whether you’re a small business owner, a reunion organizer, or simply planning a special event with loved ones, we understand that you might not need hundreds of personalized items. […] The post Celebrate Small Events: Low & No Minimum Promo Items appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips ..read more

Looking for branded merchandise that you can be proud of and profit from, too? Forget single-use branded bags and “take one” plastic pens. Instead, think of mugs that become morning rituals and hoodies that double as walking billboards. Sellable branded merch goes beyond giveaways. It’s about building a loyal community of brand champions. It’s a […] The post Beyond Giveaways: How to Sell Your Own Branded Merchandise  appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips ..read more

While branded giveaways can go a long way in promoting your business, higher-value items, like apparel, can act as merchandise. After all, who *hasn’t* wanted to buy a promotional t-shirt from a cool restaurant they went to on vacation, or a souvenir pint glass from their favorite brewery?   My personal favorite merch is a sweatshirt […] The post Employee-Favorite Promos: Allison’s Bachelorette Sweatshirt   appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips ..read more

Without even realizing, you’ve probably encountered soft touch coating! You can find it on all kinds of products today, like pens, planners, flashlights, water bottles, and more. So, why is everyone adding this luxurious finish to their product lines? Well, it’s soft (obviously) but it also has a stylish matte look that’s currently on trend. […] The post What Is Soft Touch Coating & Why Is It So Popular?  appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips ..read more

February 23 is National Skip the Straw Day, where we all shoot awkward glances at the single-use straws in our kitchen drawers and just drink from an open cup instead. Why? People have become more aware of the damage that single-use plastic has done to our oceans and the creatures living in it. Plastic straws […] The post Skip The Straw Day: Plastic Straw Alternatives for Custom Gifts  appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips ..read more

As a powerful leader in the athletics industry, Under Armour®’s history stands apart from other brands from the beginning. From day one, it was built through close interactions with the most elite athletes in the country. Their products, as a result, are made to deliver a powerful impression of high-performance and globally-relevant style that professional athletes […] The post Brand Highlight: Under Armour  appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips ..read more