SEO, keywords and search volumes in wine with Judith Lewis of DeCabbit Consultancy
Creative Fabien
by Fabien Lainé
3y ago
Listen to the Podcast: SEO, search volumes in wine with Judith ‘deCabbit’ Lewis of DeCabbit Consultancy Mods: Matthew Horkey from Exotic Wine Travel and Creative Fabien https://anchor.fm/creativefabien/episodes/SEO–search-volumes-in-wine-with-Judith-Lewis-euijl2  The post SEO, keywords and search volumes in wine with Judith Lewis of DeCabbit Consultancy appeared first on Creative Fabien ..read more
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China wine market Q&A
Creative Fabien
by Fabien Lainé
3y ago
Following up last week’s topic on China and wine http://www.creativefabien.com/wine-influencers-in-china/ on the ClubHouse App, Stevie Kim invited Natalie Wang around China wine market for a second session… Several questions were asked, I tried to do a transcript of the key info that was provided Stevie Kim is Managing Director of Vinitaly International and behind @VinitalyTour @italianwinebook @itawinepodcast @VinitalyClub @wine2wineVerona @5StarWines @myoperawine Natalie Wang is a Chinese wine journalist based in Hong Kong | http://vino-joy.com     Chinese New Year : Alcohol sal ..read more
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15 Takeaways – What do consumers really want to know about wine ?
Creative Fabien
by Fabien Lainé
3y ago
Here are some takeaways from the ClubHouse chat we had on “What do consumers really want to know about wine ?” 1 – Why do you want to be an expert? 2 – Sommeliers often forget about the hospitality aspect 3 – People don’t care how much you know until they know you care about them 4 – Often brand aspect connect better and is key to consumers 5 – Help consumers by providing them good glassware, not 100 glasses, 1 good that fits most wines 6 – If you are a producer, make sure your website is up to date for the wine geeks, the trade and for the wine lovers make sure to list where they can buy your ..read more
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Wine and Instagram numbers for 2020
Creative Fabien
by Fabien Lainé
3y ago
Once again I have teamed up with HypeAuditor to analyze influencer posts with wine hashtags made in 2020. 34.5K influencers made over 100K posts Here are some interesting findings we want to share with you   Here is the list of top hashtags that were used in posts with hashtag #wine. We can see that #winelover and #vino are the most popular hashtags they were used 29 519 and 20 972 times respectively 20.6% of influencers’ audience are from the USA… Note Brazil and India are fast-developing markets for the influencer marketing industry at the moment, especially Brasil. They have a lot of ..read more
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Wine influencers in China
Creative Fabien
by Fabien Lainé
3y ago
Today there was a nice topic on the ClubHouse App, Stevie Kim invited Natalie Wang around China wine market… Several questions were asked, I tried to do a transcript of the part around social media & influencers in China. Stevie Kim is Managing Director of Vinitaly International and behind @VinitalyTour @italianwinebook @itawinepodcast @VinitalyClub @wine2wineVerona @5StarWines @myoperawine Natalie Wang is a Chinese wine journalist based in Hong Kong | http://vino-joy.com Read more on this subject on https://vino-joy.com/2020/05/14/these-are-the-chinese-influencers-outselling-wine-impor ..read more
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5 Tips to Rule your Next Sales Call
Creative Fabien
by Fabien Lainé
4y ago
These are going to be five rules, five rules on how to rule your next sales call. Five rules. Here we go. Number one, talk about money early. Get over your fear. Actually talking about money is the professional thing to do. Don’t beat around the bush, so here’s some points, right? The client that you were both trying to determine if it’s a good fit, by answering that question upfront or getting to that right away, then everybody knows that they should move forward. Otherwise, you’re going to spend 45 minutes, an hour, multiple calls only to realize they can’t afford you, okay? By not talking a ..read more
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Carte des cavistes ouverts ou qui font des livraisons pendant le confinement
Creative Fabien
by Fabien Lainé
4y ago
Les cavistes français sont autorisés à rester ouverts malgré l’épidémie de coronavirus qui frappe la France. J’ai donc décidé de créer une carte interactive qui leur propose de se géolocaliser sur une carte Google et d’informer les consommateurs des options de vente qu’ils proposent. En cette période de confinement, même les achats de nourriture les plus anodins peuvent parfois devenir très compliqués … Une carte Google Map géolocalisant les cavistes ouverts, ainsi que ceux offrant un service Drive ou Livraisons, avec les coordonnées et heures d’ouverture. Vous retrouverez, plus de 500 caviste ..read more
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Map of French wine merchants open or doing delivery during confinement
Creative Fabien
by Fabien Lainé
4y ago
The French wine merchants are allowed to remain open despite the epidemic of Coronavirus which strikes France. So I decided to create an interactive map which offers them to geolocate on a Google map and inform consumers of the sales option they offer. In this period of confinement, even the most innocuous of food purchases can sometimes become very complicated … To avoid an additional hassle for the consumer and boost local trade, which has been undermined in these times of Coronavirus, created this Monday a judicious tool. Simply a Google Map geolocating open wine merchants, as well as those ..read more
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Magnetic Magazine Premiere: NØISE
Creative Fabien
by admin
4y ago
I’ve been a die–hard music fan since my youth, but I began to understand the structure of music when I learned to DJ 12 years ago. After a few years of DJing with vinyl, a program called Serato was introduced that allowed me to DJ using MP3’s with the same control I had with vinyl. As a bonus though, unlike vinyl, MP3’s can be edited and remixed. My first production endeavors were simple re-edits of songs for improved mixing. My friend John Goff, a lifelong analog and electronic musician, would help me with these re-edits and indulged me as I became more ambitious with my arrangements. John su ..read more
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