This is a summary of information exchange on complementary wellness PRODUCTS THAT SELL and boost the bottom line. The discussion took place in the Cryotherapy Professionals Group on Facebook between May 11 and 17. Not everybody has added physical products to their offering and those who have currently sell mainly in store, not online. The article discusses choice of products, potential risks that some of them may come with, as well as underutilized opportunities. All examples were provided by cryotherapy business owners, and, for disclosure, there is NO commercial interest in mentioning ..read more

From a “Crazy Idea” to Shaping the Future of the Cryotherapy Industry As I am writing this story, most cryotherapy centers in Europe and the United States have been closed for anywhere between 4 and 8 weeks, due to the Covid-19 pandemic. Businesses are hurting, and there is anxiety in the air. Cryopreneurs are trying to help each other in any way they can, while we all understand – the post-crisis world will not be the same. To survive and thrive, we will need to be better organized, smarter and stronger than ever before. Michael Hyatt says: “No one drifts into greatness, it only happens by de ..read more

  This is a SUMMARY of exchange of information and opinions in Cryotherapy Professionals Group on Facebook between May 4 and May 10. We talked about the adjustments that the cryotherapy centers have been making in order to comply with the state or city rules and to ensure safety of clients and employees. As you will see from this article, opinions on what is a reasonable safety precaution differ. Not only some countries or states have stricter rules than the others. It is also about the business owner’s beliefs and relationship with the clients. At any level, there is no consensus about ..read more

  This is a summary of exchange of information and opinions in Cryotherapy Professionals Group on Facebook between April 27 and May 3. Two of the topics, choosing the right equipment for the business and insurance challenges, will be covered in separate more in-depth articles following this publication. This article explores 2 aspects of the cryotherapy business that have long-term implications and can “make it or break it” - choice of the location and equipment purchases. Exactly the same principles apply to the holistic wellness field, in general, although the examples provided ar ..read more

  Depressive and anxiety disorders are much more widespread than we think. Nearly 1 in 25 adults in America live with a SERIOUS mental illness. 1 in 5 experience symptoms. Depression in the adolescent population (ages 12 to 17) is also on a rise. An estimated 3.2 million teenagers have had at least one major depressive episode. This number represents 13.3% of the respective age group. According to the National Institute of Mental Health (NIMH), major depression is one of the most common mental disorders in the United States, and suicide is the 3rd leading cause of death. Even fall blues, often ..read more

An increasing number of studies is revealing the close connection between our physical and mental health.  A new paper published in the journal Trends in Cognitive Sciences earlier this year looks at how inflammation affects the amount of energy available to perform various functions of the body. The results suggest that inflammation negatively impacts the functioning of the dopamine-releasing neurons in the brain responsible for our willingness to work hard for the sake of a reward. Thus, there is a link between chronic inflammatory states and a lack of motivation in conditions such as schizo ..read more

  One of the biggest challenges of owning a cryotherapy location is the ability to rely only on people who live or work in close proximity and the need to have them come back again and again to see the results that cryotherapy can provide. One treatment is just 3 minutes long. For a result, at least 10 consecutive treatments are required. In combination with the very niche nature of the business, generally low awareness of cryotherapy benefits and an out-of-pocket expense, sustaining and growing the business becomes a challenge. Unless... you turn it into a destination for the community by tap ..read more

We always tell clients that "signing up for just one cryotherapy treatment is similar to expecting weight loss results from just one healthy meal" - a sustainable outcome requires a commitment. But how many sessions is enough, and can there be too many? Numerous studies have been performed to establish the most effective whole body cryotherapy treatment regimen to achieve the best results. The recommendations differ - the number and the frequency depend on the condition and the purpose, it's different in healthy people versus patients. This article only refers to studies of painful conditions ..read more