Behind every essential piece of information or asset shared online, there is a link.  Each link reflects your brand or business, so it is essential to consider how you present and share links with your audience. In a world where brand trust is important, why settle for displaying a brand other than your own? Generic links can be long and unappealing, consuming valuable space in social media, SMS, and print campaigns. Generic links can also be confusing or appear suspicious, damaging your brand trust and lowering response rates.  With SMS Marketing, it’s important to consider the tech ..read more

If there’s one thing that drives me crazy, it’s leaving a text message unread. The little red notification hovering over a messaging app can really drive me nuts. And THAT is what makes an SMS campaign so powerful.  Most of us don’t get push alerts for email. But we do for text messages. Texting is how we stay in touch with family and friends. And when we opt in, it’s how we get communications from our favorite brands and the services we need. Despite the obvious rewards, many marketers still aren’t taking advantage of this essential channel that connects them directly to potential custom ..read more

  SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app to app messaging! Though online chat options are undoubtedly affecting this figure, SMS remains an extremely popular way for people around the world to communicate. For marketers, marketing via text blast is quite limited in terms of ..read more

  Customers across all demographics reach for their phones dozens of times per day, opening a key opportunity for businesses and brands to reach the people who matter. Mobile technology continues to evolve, as we see the development of VR, Rich Communication Services, Voice Search and more. However, SMS marketing firmly grasps the lead as the favourite communication method of key customers over methods such as PPC or email that brands typically spend more time, money, and effort investing in. In an age of rapid marketing method development and increasingly nuanced online strateg ..read more

  Mobile marketing is simply marketing your brand to mobile device users. It can be done in a variety of ways, such as SMS marketing, app-based mobile marketing, in-game mobile marketing, location-based mobile marketing, QR codes, and mobile search ads. Mobile marketing is already happening, with projections that 72% of marketing budgets to be spent on mobile advertising in 2019. First I’ll go through the reasons why you should invest in mobile marketing this year, then move to the different ways that you can carry out mobile marketing. Why it’s time to focus on mobile marketing 1. Almost ..read more

  Over the past decade, SMS marketing has continued to go from strength to strength.  And it’s not difficult to see why, given that it boasts a whopping open-rate of 98% and a response rate of 45% — figures that are unparalleled when compared with other channels like email. But, there are still a few pitfalls to watch out for when it comes to planning your SMS marketing campaigns — one of which is the link you’re including in your message.  When you think about SMS marketing, you think about short, snappy messages that pack a punch. And for that reason (along with the obvious ..read more

  Bulk SMS is a great way to engage and interact with customers and prospects. People are more responsive to text messages and bulk SMS is a great way to get your business’ message across. Whether you’re alerting customers to a system update or looking to promote your latest product offering, bulk SMS ensures your message makes it to your audience and doesn’t get lost among the inbox spam. Here are a couple of stats to consider: In 2018, 52% of all online traffic was generated through mobile phones according to research by Statista. And this figure is increasing year on year around the ..read more

If there’s one thing that drives me crazy, it’s leaving a text message unread. The little red notification hovering over a messaging app can really drive me nuts. And THAT is what makes an SMS campaign so powerful.  Most of us don’t get push alerts for email. But we do for text messages. Texting is how we stay in touch with family and friends. And when we opt in, it’s how we get communications from our favorite brands and the services we need. Despite the obvious rewards, many marketers still aren’t taking advantage of this essential channel that connects them directly to potential custom ..read more

  SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app to app messaging! Though online chat options are undoubtedly affecting this figure, SMS remains an extremely popular way for people around the world to communicate. For marketers, marketing via text blast is quite limited in terms of ..read more

  Over the past decade, SMS marketing has continued to go from strength to strength.  And it’s not difficult to see why, given that it boasts a whopping open-rate of 98% and a response rate of 45% — figures that are unparalleled when compared with other channels like email. But, there are still a few pitfalls to watch out for when it comes to planning your SMS marketing campaigns — one of which is the link you’re including in your message.  When you think about SMS marketing, you think about short, snappy messages that pack a punch. And for that reason (along with the obvious ..read more