Sometimes I sit down to write a serious blog about marketing. More often than not, my blogs are about pay-per-click (PPC) and everything you should know about running digital ads. However, this isn’t the right time of year for a serious blog, at least not if you live in New Orleans. It’s Mardi Gras time!All I really want to do is write about King Cake, super Krewes, and fancy balls, but I have people to answer to, so I’ll make this somewhat educational. Let’s set up a Google Ads campaign together for a Mardi Gras Krewe that I love, Orpheus. This partial tutorial will allow you to follow my th ..read more

Have you ever wondered how search engines rank websites? Is it based on a specific set of rules or signals, or is it a more complex ranking system? The answer is not as straightforward as you might think. Search engine optimization (SEO) is a crucial aspect of digital marketing, and understanding how search engines rank websites is vital for businesses and website owners.    Transcript: What's up and welcome to Hack My Growth. Today, we're going to be looking at the difference between ranking systems and ranking signals when it comes to Google Search algorithms and why the differenc ..read more

SEM and SEO are related digital marketing strategies. When implemented, they align to accomplish the same goals but consist of very different execution. Sometimes search engine optimization (SEO) and search engine marketing (SEM) are used interchangeably; however, this is inaccurate.  You may be wondering how you know what avenue to pursue as you work to achieve your digital marketing goals. Today we'll cover how SEO and SEM work together and differentiate the two marketing strategies.  Key Takeaways SEO is a broad term. However, its strategic application is the best way to increas ..read more

Content marketing is a broad term that encompasses the words and images used to promote a product or service. In today's online world, excellent content marketing cuts through the noise of unhelpful information to attract the right customers with the businesses and services they want to find. Bruce Rogers from Forbes says “Content marketing can be defined as the creation and distribution of meaningful insights, perspectives, and best practices that are valuable to a specific audience. The aim is to retain existing clients including doing more business with them and to attract new high-qualit ..read more

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads. Through effective website design and content creation, businesses can improve user engagement levels and create meaningful relationships with their target audience. Additionally, developing email campaigns is an effective tactic for introducing potential customers to services or products offered by t ..read more

Looking to expand your digital marketing portfolio? It may be time to explore search engine marketing. Search Engine Marketing (SEM) is a type of digital marketing that enables businesses to target customers in their search queries. By placing ads within the top spots of organic search engine result pages, businesses can draw higher levels of attention from potential consumers and boost their brand's overall visibility. The core aim of SEM is to drive targeted traffic and conversions for businesses. Companies can advertise using specific keyword phrases when creating campaigns. This increases ..read more

One habit that isn't changing anytime soon is that most people take time to research a company, product, or service on the internet before making a purchase. Digital marketing is a necessity for companies. Often, your website is your first opportunity to impress potential clients. For today's consumer, 67%-80% of the buyer’s journey is digital. A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention. Here are the Content Marketing Strategies You Can't Ignore  W ..read more

Understanding data from the search engine results pages (SERPs) is important for any business owner or SEO professional. Do you wonder how your website performs in the SERPs? Are you curious to know where you rank in comparison to your competitors? Keeping track of SERP data manually can be a time-consuming process. Let’s take a look at a proxy network that can help you can gather information about your website's performance within seconds.   Transcript: Hey, what's up. Welcome to Hack My Growth. In today's video, we're taking a look at a new web scraper that can be extremely helpful whe ..read more

Topical authority is one of the most important factors for ranking in search engine results pages (SERPs), and it's essential for businesses that want to dominate their industry or niche. In this article, you'll learn how having topical authority helps you rank higher in search results. We cover what topical authority is, why it's important, and how to build and measure it. What is Topical Authority in SEO? In search engine optimization (SEO), topical authority is the measure of a site's expertise and depth of content on a given subject. The more authoritative your site is on a topic, the hig ..read more

  Have you ever written a blog article title and felt something was missing? Like it needed to be jazzed up a bit yet it also needed to follow SEO best practices? That happens to me all the time. I often use a working title and by the time the article is finished, my creative juices are dried up and the headline doesn't get the love it deserves.   If I feel this way about my headlines, I’m positive our readers aren’t giving them any notice. If I want to write the perfect blog title - one that makes it easy for my audience and Google to understand how my content answers their search q ..read more