What is LinkedIn People are often left confused by what LinkedIn actually is and how it is classed as a social media platform. The easiest way to remember it is by remembering it as ‘Business Facebook’. According to the LinkedIn website; this social media platform is a professional area of individuals to network and find the perfect job/internship. Alongside this, LinkedIn is a professional area where individuals can share photos and videos and join groups in order to spread their connections. Studies have expressed that LinkedIn was rated at number 1 for being the best area to find your new ..read more

This is a two step way to supercharge your marketing, with little effort and improved efficiency. This relates to service companies more than anything but it does impact multiple other industries ..read more

The well-known website ‘Moz’ released an interesting and insightful report surrounding the state of local businesses in attracting individuals to their website from the google search results page, also known as SEO.   ..read more

Social media can seem daunting for many, a whole new world of rules to learn, but finding your feet doesn’t have to be hard. Remembering to stay authentic to your brands message and using correct methods to appeal towards your target market across social media is good basis to start with. It is without a doubt that branding has developed over the years from being through newspapers, radio advertisements and emails for example, to now being displayed across social media platforms like Instagram, Twitter and in more recent times – Tik Tok! The launch of Facebook made companies realise that soci ..read more

If you’re a local retailer, regardless of the product line, one of your top questions is “what should my marketing strategy be?” You’ll be receiving incoming sales calls daily from people offering the same SEO services from all over the world as well as individual websites trying to sell you listings and promotion. On top of that are the consultants, generalists and specialists in your specific industry ..read more

YouTube processes more than 3 billion searches a month. 100 hours of video are uploaded every minute. It’s bigger than Bing, Yahoo!, Ask and AOL combined. This generates massive amounts of data ..read more

The future of eCommerce is bright. But starting an eCommerce business is hard work and demands many steps and decisions that need to come together at the right time ..read more

Time-lapse photography and time-lapse video is a brilliant way to tell a story. With great stories being so fundamental to good marketing, the benefits of a time-lapse can be massive. Outside of the marketing mix, a time-lapse can also provide great insight into the progress of a project. Read on for our guide on how to make time lapses work for you with suggestions from our Scottish Borders' Video Producer ..read more

You thrive on creating excellent content for your customers. And you know that video and imagery are key online.  However, your video and graphics have been a little weak. So what can you do? Adobe Spark is the newest thing that fits the bill – it’s just been released by the makers of Photoshop. It is the definition of user-friendly; particularly when it comes to helping with video.  ..read more

We’re all looking for ways to create engaging video content quicker than ever. Here are a couple of compelling tools to do it, and they’re easier to use than you may think. Since the invention of the camera photography has been an art form the world has embraced. Photos are capable of capturing significant events in history, milestones in people’s lives and now, with cameras built into mobile phones, silly, cute and at times ridiculous moments with friends that can be immediately shared on social media ..read more