Not everyone is a designer. In fact, most people aren’t designers! This is because, like most things that matter, design takes time and practice, and most of you are busy running your business. And website design is complicated. Besides traditional design skills, coding and user experience concerns add time and complexity to the website design process. If you’re not tech-savvy, even building a website with a simple store builder can feel complicated. But website design is also important to your business. Just consider these statistics: 42% of customers base their opinion of your business enti ..read more

Creating an online course is one thing, but what if you’re thinking bigger? What if you want to start an entire online school? Where do you even begin? Creating a profitable e-learning enterprise can be a real challenge, especially if you’re looking to get started on a budget. But, if you’re an expert in your field, creating an online school can be as easy as signing up for an ecommerce platform. We’ll cover the entire process, from building your curriculum to selling your first course. Here’s a table of contents so you can see where to go from here: How To Start an Online School 1. Think Big ..read more

Electronic payment systems are no longer a new technology–PayPal’s been facilitating e-payment since 1998! The advantages of electronic payments are many, and there’s very little in the way of downsides. In this post, we’ll take you through the main reasons to switch to an electronic payment system like Selz Pay or PayPal. We’ll also cover how it will benefit your business.  What is an electronic payment system? Electronic payment systems (also known as e-commerce payment systems), allow users to make and accept payments digitally. If you’ve ever bought anything online, you’ve likely used ..read more

Ecommerce is an incredible option and opportunity for anyone motivated and seeking more income. Whether you’ve been running your brick-and-mortar business for 20+ years or you’re a recent college graduate building up a business during a hiring slump, there is a massive opportunity to start and run a successful business online. But the process of getting started can be daunting. For many, building an ecommerce store online is a logical place to start. But a quick glance at any ecommerce checklist reveals the complexity of this venture.  Our Simple Ecommerce Checklist to Optimize Sales Find ..read more

If you’re looking to sell online courses, you might be thinking that Kajabi is the only game in town. But that’s not true!  There are now tons of different ways of selling courses and services online, and not all of them will cost an arm and a leg to do.  Here, we’ll take you through what Kajabi does and how it stacks up against competitors. Then, we’ll discuss what sorts of features online course vendors might need, and explore some alternatives to Kajabi while we’re at it. What is Kajabi? Kajabi is a website software platform that allows users to build a business selling online co ..read more

When you create your ecommerce site, it’s not enough to follow your gut instincts. Even if you don’t know much about SEO, you’ve probably heard about keywords. There is a lot of information about how to find and use keywords online. Three are a lot of strong and different opinions on the subject. This is because as search engine algorithms change, the way people search changes too. That also impacts how you use keywords on your ecommerce site. So before you can create a keyword strategy, you need to learn about keywords and how to use them on your site.  What is a Focus Keyword? A Complet ..read more

Selling online is not only popular, it’s simple to make it happen. If you already love your current website, there are many ways you can add ecommerce to your site without affecting the function or design that you love. If you don’t want to let go of your Wix or Squarespace site but aren’t quite sure about their ecommerce options, this article is for you. If you love your WordPress site, but plugins haven’t worked for you in the past, keep reading. Get ready to add ecommerce to your website the easy way. How to Add Ecommerce to Your Website: 5 Easy Options 1. How to Add an Online Store to Your ..read more

There is a lot of information about creating and selling online courses, but it can be tough to sort through the noise. If you’re here because you want to find the strategies that can show you how to make money teaching online, keep reading. The education market has changed a lot in the last 10 years. So have student expectations. This opens the door to alternative methods of learning and new ways to earn a consistent income with teaching. How to Make Money Teaching Online with 4 Simple Strategies 1. Choose the right course 2. Learn the business of running an online teaching business 3. Market ..read more

Designing a cost-effective SEO campaign can be complex, especially if you’re a beginner or have never done a deep dive into the world of search engines. There’s a reason why an entire career path exists around building effective SEO.  But, don’t let that stop you from implementing some time and money-saving best practices that can move your business and its pages up in the search results. Read on to learn more about how to build quality SEO and some of the traps to avoid.  Do: Research keywords and competitors Cost-effective SEO depends on identifying both quality keywords and their ..read more

Everyone has heard the phrase time is money, but that saying is easy to forget when you start a business online. If you have limited startup capital your first concern is probably your budget. But this impulse leads many online instructors to seek out tools that are free but clunky or inexpensive and time-consuming. A lean set of online course creation tools should include tools that you can use for multiple tasks or will make a repetitive task go faster. This quick guide to lean online course creation tools will help keep your process streamlined. It will save you both time and money as you g ..read more