In today's episode, we delve into the common challenges and frustrations faced by entrepreneurs and cash-based practice owners from technical disruptions like website and email failures,, to administrative issues and lost leads, the entrepreneurial journey can be daunting and at times downright overwhelming. If you ever get hit with a number of difficulties and frustrations all at once and wonder “could anything else go wrong?“ Or “is owning my own business really gonna be worth it someday?“ …this episode is for you. After years of running 2–3 businesses at a time while managing a medical hous ..read more

Are you ready to turn your next presentation into a lead-generating powerhouse and major revenue producer for your practice? In today’s podcast, we unveil the strategies for effectively collecting and nurturing potential clients at (and after) presentations or workshops.   Through these proven and practical strategies, you can easily engage your audience and obtain their contact information without sounding sales-y, AND pre-address common objections to saying yes to your offer.   (And before you leave the episode, make sure you scroll down to get a hugely valuable resource, completel ..read more

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Diving into the journey of establishing a successful cash-based practice can be daunting, but what if you had a clear blueprint to guide your path? In this episode, we explore the essential pillars needed in a TRULY successful and sustainable cash-based practice that not only attracts plenty of patients but also delivers unparalleled service that they're happy to pay for out-of-network.  And we also have a special free resource associated with this episode … my report on the “22 Best Sources of Cash-Pay Patients” - just scroll down to download it now. USEFUL INFORMATION: Check out our cou ..read more

Ever wondered why some content grabs your attention while you just scroll right past the others? If you are curious about how you can make your target patients stop and read your content, this podcast episode is for you! You’ll learn why and how videos can elevate your marketing strategies and what topics your audience may find relevant and engaging. Moreover, you’ll discover how AI technology is changing the game when it comes to content creation.  USEFUL INFORMATION: Check out our course: Cash-Based Practice Marketing Intensive   ..read more

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How your practice admin handles the phones may seem somewhat less important than patient care, but this area can silently cost a practice thousands in lost business. For that reason, your new admin needs to develop all the skills to handle initial phone calls, but the tricky part is how to get from new hire to high-converting telephone master? In this podcast, you’ll hear my favorite strategy for taking your new admin trained to handle those initial calls… without losing business. As a bonus, if you scroll down, you can download my “Cash-Pay Practice Closing Scripts” which includes the proven ..read more

For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself established. If you have the sense there may be some untapped referral sources in your area, you’ll definitely want to check out this podcast to learn some practical referral marketing strategies that will help you make a case for why another professional should trust you with their patients. As a bonus, if you scroll down, you can download my “Referral Source Tracking and Follow-Up Reminder Spreadsheet.” This resourc ..read more

If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn't nice to have, it’s essential to success. So this week’s podcast delves into the art of authentic patient engagement using email to convert leads without any pushy sales tactics. As a bonus, if you scroll down this page, you can download a guide on how to get AI to do the heavy lifting when it comes to writing those emails. This resource walks you through the steps that help ChatGPT write engaging, market-optimized content you can use to nurture and con ..read more

Every practice owner knows the sting of hiring someone who seemed perfect on paper, only to discover their attitude doesn't align with the existing practice values. It's not just about credentials… it's about finding someone who truly resonates with your approach to patient care. Fortunately, there are some simple healthcare interview tips you can put to use that will help you avoid the unpleasant surprise of a bad hire.  Even better, by scrolling down this page, you can download an incredibly powerful HR tool that will help you determine precisely what really drives an interviewee.  ..read more