We can’t track PDF document views in Google Analytics but this doesn’t mean we can’t track when users download them from our site. By doing so, we’ll get to know if users at least downloaded our PDF files and if they did, for how many times and from which page. This is not the same as knowing if users actually read the document, but it’s still better than not knowing anything at all about the PDF documents usage. Implementing the Google Analytics PDF download tracking is super easy with Google Tag Manager (you don’t have to be a Google Tag Manager expert for this) so in this tutorial ..read more

Since our previous Google Analytics users and sessions discrepancy Q&A article was so popular, we decided to write a new Q&A post, but this time focusing on Search Console. So in this post, we will try to answer the questions we got regarding Search Console (GSC), linking it to Google Analytics (GA) and the various metric discrepancies that occur between them. List of questions: How can I link my Search Console property with Google Analytics? I am not able to link Search Console with Google Analytics How to connect 2 Search Console properties to a single Google Analytics pro ..read more

We feel you. You’ve created a new Google Tag Manager container, your developers installed it but after a while they tell you that the script returns a ERR_ABORTED 404 error. Or even worse. You have your container installed on your site for quite some time and deploy tags on a regular basis but all of a sudden, the GTM container is no longer loading and you are getting the same 404 error. If you are experiencing these issues than you are in luck as in this post, our Google Tag Manager experts shared their knowledge on why these things happen and what you can do to fix them. Handp ..read more

If you want to test a lot of changes on a page, a completely different design or landing page concept, using a URL redirect test is more appropriate than a standard A/B test. And with most of our clients using Google Optimize (due to its simplicity and reliability), we get a lot of questions regarding Google Optimize redirect tests (a.k.a. split URL test). So in a hope to help other users facing similar difficulties, we have collected these questions and posted our answer in this article. In this way, everyone facing similar misunderstandings or issues, can find a working solution here ..read more

We all like to think of our content and landing pages as the best, however sometimes, the bounce rate tells a different story. But what exactly is the bounce rate? How is it calculated and what are the industry standards? And most importantly, how do you improve it? That is exactly what you’ll discover in this post so read on. What is bounce rate? Bounce rate is the percentage of visits where users landed on a page and did nothing there. They didn’t continue their journey to another page, didn’t click on the menu, or submitted the form. They just landed on the page, stayed there for a few seco ..read more

If you’re considering to use Google Data Studio, it’s natural to ask yourself about its pricing. Or if there are any hidden costs or limits. These are also the most common questions we get asked by our clients who just get started with GDS. So in this post will try to clarify these and other common questions related to Data Studio pricing and limits. Google Data Studio pricing I’m happy to tell you that at the moment, Google Data Studio is free for all users. Google does not charge anything for using the tool, so no matter your business size, the service is completely free. You might be tempt ..read more

Since we live in the knowledge economy, knowledge is one of the main sources of value in our world today. And one of the best ways to acquire knowledge is through learning. With information and competition increasing day by day, knowledge is the minimum requirement, and one of the main backbones of success in your field. This is true for any profession. Either if you are a business owner, digital marketer, SEO, PPC, or Google Analytics specialist,  you need to dedicate yourself to continuous learning in order to have success in your field. That is why in this article we’ll explore the bes ..read more

No matter if you need it to track your Youtube videos, Shopify store or WordPress site, the Google Analytics property tracking ID plays a critical role in your site’s tracking. That’s why in this article, we’ll explore what a Google Analytics tracking ID is and where to find it. Contents: What is Google Analytics property tracking ID How to find the Google Analytics property tracking ID of web properties How to find the Google Analytics property tracking ID of App + Web properties What is Google Analytics property tracking ID Google Analytics tracking ID is the unique identifier of a GA prop ..read more

After putting so much time and effort in creating your dashboard in Data Studio, it can be quite frustrating to wait 10 or more seconds for it to load. This, combined with the various reports showing that user experience decreases with page load time, only makes your frustration to get bigger and bigger with each extra second it takes to load the dashboard. And if you use non-Google connectors like the ones provided by third-party tools like Supermetrics or CervinoData, the load time only increases. Although not your fault, slow loading Data Studio reports can put you in a bad light in front o ..read more

If you want to test a lot of changes on a page, a completely different design or landing page concept, using a URL redirect test is more appropriate than a standard A/B test. And with most of our clients using Google Optimize (due to its simplicity and reliability), we get a lot of questions regarding Google Optimize redirect tests (a.k.a. split URL test). So in a hope to help other users facing similar difficulties, we have collected these questions and posted our answer in this article. In this way, everyone facing similar misunderstandings or issues, can find a working solution here. List ..read more