In today's fast-paced and ever-evolving business landscape, delivering exceptional customer service is paramount for organisations to thrive. As customer expectations continue to rise, companies are turning to Artificial Intelligence (AI) to revolutionise their customer service efforts. AI proves to be a game-changer, enabling organisations to not only meet but exceed customer demands. The post How can organisations use AI to deliver better customer service appeared first on Fresh Nous ..read more

In this article we delve into the importance of voice search optimisation, best practices and why it's relevant for B2B organisations. The post Voice Search Optimisation – Best Practice and Strategic Insights appeared first on Fresh Nous ..read more

In this blog article Fresh Nous Director, Celia Felgate, reflects on the existing and new things taking CX by storm in 2024. Discover the big 5 customer experience trends to watch this year. The post Customer Experience Trends for 2024 appeared first on Fresh Nous ..read more

In this blog article. we discuss the significance of online reviews, the challenges posed by fake reviews as well as the responses being taken to combat them. The post Online reviews: vital feedback or fraud magnet? appeared first on Fresh Nous ..read more

As customer experience experts we’ve found ourselves talking more and more about the online experience over the last decade. It’s been a steady ramp-up of importance in the broader CEX world. And then came a pandemic. We all retreated into homes and in front of our screens. And suddenly digital experience became the be all […] The post How to improve digital customer experience- 6 steps to success appeared first on Fresh Nous ..read more

The physical customer experience many of us are offering our customers today is not the one we planned to. For those organisations who had embarked on customer experience programmes and customer journey mapping we might feel like we’ve had a wasted effort, that the ways of working thrust upon us in the current global pandemic […] The post How to revise your customer journey maps to help you get ready for the new normal appeared first on Fresh Nous ..read more

Whilst the ‘big picture’ is what we all need to see we’ve got great news – there are little things that matter just as much and here are our 4 top reasons why small actions matter in the big picture of customer experience. Meeting rooms awash with teams busy ‘visioning’, internal comms road shows and […] The post The four big reasons why small acts matter in Customer experience appeared first on Fresh Nous ..read more

In this blog article, we’ll discuss the differences between B2B and B2C personas and how to create a B2B personas that will help you unlock more conversions. The post Customer Personas: B2B vs B2C appeared first on Fresh Nous ..read more

The post Customer Journey Mapping – Part 1 appeared first on Fresh Nous ..read more

The term “everything Customer” was first coined by the ever-insightful Don Scheibenreif of Gartner at their European symposium a little over 12 months ago. The term was used to capture the far-reaching audience who can now be satisfied by a multi-experience platform and mindset. The “everything customer” (or “everything citizen”) seems to well-align to my […] The post What CX Leaders Need to Know About the ‘Everything Customer’ appeared first on Fresh Nous ..read more