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In order for the patient to achieve the full treatment plan you prescribe the process must be seamless and easy, says Kaleb Langill, chief operations officer for Vision Center of West Texas. Offering patient financing is a critical part of that. Purchasing eyewear can be a considerable investment, Langill points out, but never prejudge a patient's ability to pay--and limit the potential for that patient to obtain the best possible option for them.  ..read more

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An in-depth discussion on the future of independent optometry with Amir Khoshnevis, OD, and Pete Kehoe, OD, of Vision Source. Interviewed at the WebMD Studio in New York in March 2019 by Roger Mummert, Content Director for Review of Optometric Business. Topics include overcoming competitive barriers to learn from colleagues, growth opportunities in rural, as well as urban and suburban areas, and maximizing full practice value through long-term practice ownership and growth-focused management.  Part 2 of a three-part series.  ..read more

Three essential financial statements must be tracked and analyzed in order to make informed, data-based decisions to manage an optometric practice and keep you on track with your growth goals. Statements can be generated from financial software you may have in place, and this automates the process and accelerates your management abilities. Together, these three statements provide a portrait of the financial wellness of your practice and are critical in practice valuation and investment financing ..read more

Practice owners who learn to delegate and function like CEOs can realize gains in patient care and business growth. Michael Kling, OD, founder and CEO of Impact Leadership, shares his insights on becoming the CEO of his practice ..read more

Dr. Mart Wright and Dr. Roxanne Achong-Coan discuss maintaining a strong cash flow and insights from the year 2020.  ..read more

ROB Professional Editor Mark Wright, OD, FCOVD, speaks with Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD, about how they differentiated their practice with vision therapy services, including how they leverage patient financing to grow their practice ..read more

In a podcast sponsored by Visioneering Technologies, Inc., (VTI) Susan Resnick, OD, FAAO, FSLS, president of Drs. Farkas, Kassalow, Resnick & Associates in New York City, shares how to ensure comfort and a high level of satisfaction among multifocal contact lens wearers, including the difference having a lens like NaturalVue® Multifocal 1 Day Contact Lenses makes to successfully serving these patients ..read more