The eCommerce Playbook: Expert Tips for Brand Success
Follow the Data
by Viral Launch
2w ago
Join host Jonathan D’Ambrosio on The Seller’s Edge as he sits down with Jillian Losik, the Amazon expert and strategic mind behind Emarketplace Management. Together, they explore the intricacies of successful ecommerce, covering topics from ad strategies to sustainable growth. Discover how to elevate your brand with innovative tactics and strategic insights from Jillian. Key Takeaways: The importance of having a strong product and strong values Effective ad strategies for those on a tight budget Why treating your DTC site as a competitor is a mistake of the past Insightful tactics for dominat ..read more
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Brand Spotlight: Tiny Sprouts Foods
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by Viral Launch
1M ago
In this episode of The Seller's Edge Podcast, host Jonathan D'Ambrosio explores the inspiring journey of Tina Rajani and Kim Pabla, founders of Tiny Sprouts Foods. Tina and Kim, two passionate mothers and entrepreneurs, share their story of leaving stable corporate jobs to pursue their dream of providing healthier food options for children. From leveraging influencers to scale their brand, navigating the challenges of Amazon, and participating in Whole Foods' LEAP program, Tina and Kim discuss the key strategies and decisions that have led to their success. Join us for a deep dive into the wor ..read more
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Gaming The System, Strong Ad Tactics, & The Future of Reviews
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by Viral Launch
2M ago
Join host Jonathan D'Ambrosio as he delves into the world of e-commerce strategies with guest Casey Harvey on The Seller's Edge podcast. Explore the future of customer reviews, leveraging platforms beyond Amazon, winning ad strategies, and the truth about gaming the system. Discover key takeaways on leveraging sponsored ads, optimizing for incremental sales, maintaining a steady advertising presence, and the importance of branded keywords. Tune in for valuable insights and the secret to gaming the Amazon algorithm on Spotify, Audible Podcasts, Apple Podcasts, and YouTube.   ..read more
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Brand Spotlight: RecPak
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by Viral Launch
2M ago
Welcome to Episode 7 of The Seller’s Edge podcast, where we delve into the fascinating world of ecommerce and entrepreneurship. In this episode, we have the privilege of sitting down with Deed Ziegler, the visionary behind RecPak, a compact meal designed to fuel epic outdoor adventures. Join us as Deed takes us on a journey from the battlefield to the boardroom, sharing the inspiring story of how his experiences leading a sniper platoon in the military ignited his passion for developing nutrient-rich meals for challenging environments. Throughout the conversation, Deed provides invaluable insi ..read more
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Scaling Up Marketing Strategies and Taking Risks
Follow the Data
by Viral Launch
3M ago
Explore the complex world of marketing in Episode 6 of The Seller's Edge podcast, where host Jonathan D'Ambrosio engages in a captivating conversation with seasoned digital marketing leader Noam Rifkind. Titled "Scaling Up Marketing Strategies and Taking Risks," this episode unravels valuable insights into the ever-evolving landscape of marketing. Guest Spotlight: Noam Rifkind: Noam Rifkind's transition from archaeology to corporate digital marketing lends a unique perspective to the conversation. His background in archaeology has equipped him with valuable skills in navigating uncertainties i ..read more
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Elevating Brands: How To Optimize For Success
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by Viral Launch
3M ago
Host Jonathan D'Ambrosio and special guest Emma Schermer Tamir, founder of Marketing by Emma, talk about e-commerce and brand optimization. Find out the secrets to making your brand thrive in e-commerce! From Amazon's transformative push for brand empowerment to the critical role of branding in SEO, discover how focusing on a niche not only opens doors to new opportunities but also cultivates unwavering loyalty. ? Key Takeaways: Insights on branding, strategic positioning, and the evolving online marketplace dynamics. Emma's expertise empowers businesses to stand out, win loyal customers ..read more
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Strategic Clicks: PPC Precision, Retail Media, and 'The Golden Rules'
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by Viral Launch
3M ago
In this insightful episode, our expert guest, Alex, a seasoned professional in Amazon advertising, takes us on a journey through the intricacies of PPC campaigns, retail media, and the elusive 'golden rules' in the ever-evolving e-commerce realm. ? Competitor Analysis and Planning: Dive into the importance of strategic planning and competitor analysis. Learn how understanding your keyword universe and assessing the competitive landscape can shape effective marketing strategies. ? Product Launch Strategy: Uncover the key elements of a successful product launch strategy. Alex shares insights on ..read more
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Solutions Across Continents: Global Expansion
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by Viral Launch
4M ago
Join host Jonathan in a riveting episode of "The Seller's Edge" as he explores the realm of global expansion on Amazon with guest expert Ryan Cramer. Uncover the secrets to success in international markets, from leveraging seasonal variations to navigating compliance challenges. Cramer shares invaluable insights on the power of localization, Amazon's global support, and emerging trends that promise to shape the future of cross-continental selling. Whether you're a seasoned seller or just venturing into the world of e-commerce, this episode is your guide to unlocking the vast potential of globa ..read more
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The Future of Selling with Next-Gen Pricing Tools
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by Viral Launch
4M ago
Join us in this insightful episode as Gabriel Ginorio, e-commerce expert and former employee #4 at Thrasio, discusses the intricacies of pricing in the dynamic world of e-commerce. Gabriel is currently shaping the future of pricing with Catalan, a groundbreaking pricing optimization tool. From the challenges of pricing on Amazon to the nuanced art of finding the optimal price, we explore the tightrope walk of balancing production costs, market dynamics, competitor pricing, and more. Discover how machine learning and AI are revolutionizing pricing strategies, predicting trends, and adapting to ..read more
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Strategies for Building a 5-Star Legacy
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by Viral Launch
5M ago
In this episode, we dive deep into the world of customer experiences with a renowned CX expert. Discover the secrets behind crafting memorable experiences that leave a lasting impression on your customers.   Episode Highlights: -Unveiling the art of the customer feedback loop. -Understanding the dynamics of customer feedback: the good, the bad, and the invaluable. -Strategies for building a five-star reputation in the competitive e-commerce landscape.   Featured Guest: Michelle Martinez Join us for an insightful conversation with Michelle Martinez, a seasoned Customer Experience prof ..read more
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