Alchemy | Preparing Brands for Digital Age
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Strategizing your brand building campaign, content and design your company newsletters, brochures, sales collaterals, presentations, lead Generation, events etc.
Alchemy | Preparing Brands for Digital Age
4y ago
Many millennials exclaim that newsletters are old school.Well, it will do us good to remember that not everything old is passé. Newsletters, if done well, in print or digital format, tell your story the way you want to. Surprisingly even political parties have started dispatching monthly newsletters of their achievements considering that public memory of ‘gain’ is shorter than any ‘pain’ they feel! Why should you send newsletters in the age of LinkedIn, Instagram, Facebook, an ..read more
Alchemy | Preparing Brands for Digital Age
4y ago
What is Social Adword?
There are many misconceptions in the online arena about Social AdWords and how do they compare with Google AdWords.
This article is an attempt to give some clarity on both types of AdWords as well as introduce you to another site ‘Socialaddworld’ which is a different world altogether! Let’s start with one basic fact that social AdWords is nothing but paid advertisements on social media. It could be any social media like :
Difference b/w Social AdWord and Google AdWord?
Social media marketing is also interchangeably known, in some circles, as social AdWords. If you a ..read more
Alchemy | Preparing Brands for Digital Age
4y ago
Is LinkedIn just for job hunting or can we use it for branding as well?
Four out of ten leaders I met last month dismissed LinkedIn as a job hunter website which surprised me, to say the least. Being a digital marketer with a strategic orientation, I find it startling when people say this.
LinkedIn Growth Engine 2019
LinkedIn is today the most successful portal where you have a captive database of professionals you can reach out to. Employees are not only hunting for jobs there but also making a professional brand for themselves.
Social marketers on LinkedIn bran ..read more
Alchemy | Preparing Brands for Digital Age
4y ago
PR/ MEDIA RELATIONS
Press Releases
Giving Media Training to Senior Management
Engagement and Interaction with Press and Journalists for newspaper & magazine
coverage
Organizing Press Conferences (inviting media + ensuring coverage)
ADVERTISING
Online and Offline Advertisements (content + design)
Creating Logos
Creating Videos and Documentaries (Script + Execution + Editing)
CONTENT MARKETING
Creating content for Websites, Press Releases, Articles, Blogs, Brochures, Flyers,
Newsletters, Case studies and White Papers © Copyright Alchemy Corporate Communications, 2002 ..read more
Alchemy | Preparing Brands for Digital Age
4y ago
A colleague, who I once had the good fortune to work with, had a peculiar decision-making quirk. Any and every decision was taken in the context of ‘what the competition is doing’! Be that crafting a strategy, participation in a show, a new advertisement, presentations, new brochures etc. Competitors were the benchmark of his professional life. Now these benchmarks can be beneficial to a degree, but are extremely restricting and non-creative at many levels. The yarn you knit should not tie you up in knots! Another colleague I know, leaves his decisions to the last minute, thinking that the ..read more
Alchemy | Preparing Brands for Digital Age
4y ago
The etymology of ‘strategy’ comes from a Greek word stratēgía which means stratēg(ós) military commander + ēgos noun derivative of ágein (to lead) (re Thesaurus) In military usage, a distinction is made between strategy and tactics. The strategy is the utilization, during both peace and war, of all of a nation’s forces, through large-scale, long-range planning and development, to ensure security or victory. Tactics deals with the use and deployment of troops in actual combat. In today’s scenario, a lot of B2B organizations forget the critical difference between what comes first, st ..read more
Alchemy | Preparing Brands for Digital Age
4y ago
Some of you might remember a time few
years back when there was a plethora of co-branded cards hitting the market.
Almost every day, we found pics of well dressed dudes (never ladies- but well,
that’s a different story) hanging on to huge plastic cards and smiling down
from the newspapers- card companies and petrol firms, airlines, banks, everyone
jumped on the bandwagon. Don’t know how many of them survive now.
But what I am really talking about here, is the co-branding concept, which has
a lot of potential beyond just co-branded cards. Apart from what you will read
in books, it’s basi ..read more