Email Marketing – Tips & Tricks to survive in 2019 You need to make your emails stand out against the enormous bundle of emails that land in your contacts’ inboxes every day. If you struggle with increasing your open rates, generating leads & converting customers using email, just continue reading. Here are the 15 effective email marketing tips that will help you stand out against the competition & grow. 1. Attain a marketing automation solution with an automatic email builder There are multiple marketing automation solutions out there, but many are clunky & challenging to nav ..read more

Affiliate Marketing Samples: 4 Types of Products to Promote Till now you must have walked through the process of becoming a successful affiliate marketer. Now let’s step through some real-world affiliate marketing program samples, walking through four different types of products you can promote & make a tidy profit. Usually, most of your affiliate income will come from one or two “ringers” — core products that just almost everyone in your audience needs & which also return a good commission. As you progress, you can add complementary products to round out your offerings & help ..read more

It actually lets you make money while you sleep. Affiliate marketing is the method of earning a commission by advertising other people’s (or company’s) products. Simply, you find a product you like, promote it to others & earn a piece of the profit for each sale that you make. 15% of the entire digital media advertising revenue is associated with affiliate marketing. 81% of marketers & 84% of publishers leverage the potential of affiliate marketing. Basically, it’s based on revenue sharing. If you have a product & want to sell it, you can offer promoters a financial incentive th ..read more

Online PR is quite closely associated with enhancing results from digital marketing communication techniques such as SEO (link-building), social media, viral marketing/word-of-mouth marketing & partnership marketing. Online PR can be a great, low-cost technique for making more people aware of your brand or website, but it requires a lot of hard work – believe us! There are no short corners. It’s very similar to traditional PR but rather than telling your story in newspapers & magazines it’s done via online channels. PR is more about influencing people & gaining their trust rather ..read more

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So, first things first, what is Pinterest? Chances are if you have never used it, you could think of it as a website where your girlfriend gets ideas for her nails, I mean she does, but it’s much more than that. Actually, it’s a place where you “pin” things that “interest” you. Pinterest is a free online, visually focused search engine & social platform. It works on the concept of a pinboard for pictures & has evolved to become one of the most influential interactive image-based search share & shopping apps & websites in the world. Nine months after it was launched in March of ..read more

Holding over 330 million monthly engaged users & a young demographic to boot, Twitter is one of the best platforms for most of the digital marketers. Starting up a Twitter page for your company is very easy. Anyone can begin with a Twitter handle, they just need to upload a profile photo, fill out an engaging bio & they are ready to send out their first Tweet. What’s not so easy, however, is growing your Twitter account & turning it into an actual tool that generates leads & builds up your brand. Gaining a real following on Twitter needs much more than just sending out Tweet ..read more

History: LinkedIn is older than Facebook. Reid Hoffman, one of the early members of PayPal, founded it in 2002 but initial growth was a bit slow. On some days, he only had 20 sign-ups. LinkedIn’s growth never exploded like Facebook or Instagram, but it has been around for 15 years & has grown to over 467 million members. The strategy that got them some traction was focusing on what worked well. For example, they gave a lot of attention to their homepage, which accounted for 40% of their sign-ups. They quickly increased that number to 50% within four months (13,000 more people per month ..read more

You may have heard the saying that a picture is worth a thousand words, and Instagram serves the same purpose History: Authors of Instagram Kevin Systrom & Mike Krieger did everything right. They actually had the perfect app & they released it at the perfect time. Within three months of releasing Instagram in the app store, it reached 1 million users. Their growth was entirely organic. The app was so good that it overshadowed the app store charts for months & it still does. Seven years & 800 million users. People post pics, tag friends, insert hashtags, & double-tap to sh ..read more

As promised we are once again back with the importance & working of some of the trending Social Media Marketing Channels. Let’s start with the biggest beast of all “FACEBOOK“. History: Mark Zuckerberg with his fellow college students & roommates(co-founders) created the site in a Boston dorm room in 2004 & did you know that initially they only made it accessible to Harvard students. But soon they realized the site’s potential. After giving access to Ivy League colleges & a few others, they opened Facebook to everyone in 2006. And no need to tell you that it completely explod ..read more