Introduction LinkedIn now has over 310 million professionals using the platform every month. This ever-expanding audience is something no growing startup can afford to miss out on, and building a solid LinkedIn presence should be on the to-do list of every startup founder. However, LinkedIn is now a complex ecosystem that takes time to navigate – posts, articles, groups, LinkedIn Pulse, connections, messages, company pages, the list of things to keep track of keeps growing. Where should you start and how should you prioritize? This is the same question that we faced at AppRocket. Research show ..read more

Introduction Ever since Eric Ries penned his seminal book, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, the Lean Startup Methodology has taken the world of entrepreneurship by storm. However, while Mr. Ries did contribute to the popularity of the method, a Lean approach is not new. The concept has been around since the early 20th century, and was named ‘lean’ in the early 80s. Table of Contents Introduction What is the Lean Startup Methodology? How to Implement the Lean Startup Methodology The Lean Startup methodology in Soft ..read more

Introduction If you are looking for a technical cofounder, you must be well aware of the fact that having a technical co-founder greatly improves your startup’s technical capability and is one of the wiser decisions a tech startup can make. But finding the right technical co-founder is challenging. Whether starting up a new business comes naturally to you or not, having someone by your side can have a huge difference in making the company successful. With this guide, we would like to give you a few ideas on what to look for in the right cofounder, and how to go about finding them. Hopefully, y ..read more

Introduction “I heard you’ve got a new business, congrats! What’s it called?”  This happens to almost any new business owner as people are curious to hear about the brand name after hearing about what your business does. Whenever someone asks you about the name of your new business, a cool and out of the box name can make a lasting impression. Additionally, coming up with a brand name is one of the most important decisions for a founder. That’s not all, the brand name also helps guide the company’s promotion and branding strategy. Here are some qualities that should be in a brand name: C ..read more

Introduction You have an idea in mind. You want to build it. What form should it take? How can you make an app or a product the most intuitive for people to use? Good design is not just intuitive but also memorable – it does not blend into the background, yet using it should come naturally. Leaving a (good) lasting impression on users is important. This is the noob’s guide to the product design process. If you have no idea of how to design a product, (but have a fairly good idea of the problem you want to solve) start here. Table of Contents Introduction Product Design Process – Step by Step ..read more

Or, the No-Product Framework In recent years, there has been a marked shift among founders reverting to the old practice of launching full-fledged, bloated ‘MVPs‘. A trend among startup founders we work with is to once again launch products after months of extensive research and product development, sinking resources without much by way of actual product demand validation. The Lean Startup methodology advocates developing a no-frills minimum viable product (MVP) and launching it as quickly and efficiently as possible. However, ‘minimally-viable product’ has lost its meaning. I’d like to propos ..read more

Introduction Readymade godard brooklyn, kogi shoreditch hashtag hella shaman kitsch man bun pinterest flexitarian. Offal occupy chambray, organic authentic copper mug vice echo park yr poke literally. Ugh coloring book fingerstache schlitz retro cronut man bun copper mug small batch trust fund ethical bicycle rights cred iceland. Celiac schlitz la croix 3 wolf moon butcher. Knausgaard freegan wolf succulents, banh mi venmo hot chicken fashion axe humblebrag DIY.  Waistcoat gluten-free cronut cred quinoa. Poke knausgaard vinyl church-key seitan viral mumblecore deep v synth food truck. Enn ..read more

Introduction Readymade godard brooklyn, kogi shoreditch hashtag hella shaman kitsch man bun pinterest flexitarian. Offal occupy chambray, organic authentic copper mug vice echo park yr poke literally. Ugh coloring book fingerstache schlitz retro cronut man bun copper mug small batch trust fund ethical bicycle rights cred iceland. Celiac schlitz la croix 3 wolf moon butcher. Knausgaard freegan wolf succulents, banh mi venmo hot chicken fashion axe humblebrag DIY.  Waistcoat gluten-free cronut cred quinoa. Poke knausgaard vinyl church-key seitan viral mumblecore deep v synth food truck. Enn ..read more

Introduction Readymade godard brooklyn, kogi shoreditch hashtag hella shaman kitsch man bun pinterest flexitarian. Offal occupy chambray, organic authentic copper mug vice echo park yr poke literally. Ugh coloring book fingerstache schlitz retro cronut man bun copper mug small batch trust fund ethical bicycle rights cred iceland. Celiac schlitz la croix 3 wolf moon butcher. Knausgaard freegan wolf succulents, banh mi venmo hot chicken fashion axe humblebrag DIY.  Waistcoat gluten-free cronut cred quinoa. Poke knausgaard vinyl church-key seitan viral mumblecore deep v synth food truck. Enn ..read more

Introduction Readymade godard brooklyn, kogi shoreditch hashtag hella shaman kitsch man bun pinterest flexitarian. Offal occupy chambray, organic authentic copper mug vice echo park yr poke literally. Ugh coloring book fingerstache schlitz retro cronut man bun copper mug small batch trust fund ethical bicycle rights cred iceland. Celiac schlitz la croix 3 wolf moon butcher. Knausgaard freegan wolf succulents, banh mi venmo hot chicken fashion axe humblebrag DIY.  Waistcoat gluten-free cronut cred quinoa. Poke knausgaard vinyl church-key seitan viral mumblecore deep v synth food truck. Enn ..read more