Update: Two Founders Club spots filled – just eight left! We’re thrilled to announce the launch of the Marketing Engine Founders Club – limited to just ten spaces for ten ambitious businesses to transform their marketing results in 2024. Are you doing lots of marketing but not sure where your results are coming from or what to focus your budget on for your next campaign? Join our Founders Club and access a fully-supported introduction to Marketing Engine including a 3-month trial and guidance from our expert support team. You’ll get: 3-month unlimited trial (as many canvases and users as you ..read more

We’re nearly two weeks in to 2020, and fully recovered from the Quality Street and mulled wine induced sofa-bubble. First job has been planning out what the year has in store for Marketing Engine and we wanted to share it with you. Here’s a sneak preview of the upcoming growth and developments…   Better together Our priority for the foreseeable future is building out the integration library to accommodate all the most popular marketing tools you’re using day-to-day. This will ensure even more efficiency in creating your reports, and growing the correlation opportunities not usually available i ..read more

Marketing Engine has been named in the top three regional winners, and one of only 33 national semi-finalists, of Tech Nation’s Rising Stars competition. Now in its second year, Rising Stars, the UK’s only national early-stage tech scaleup competition (run by Tech Nation), is designed to help the most exciting early-stage tech companies take their business to the next level and become the world-leading tech companies of the future. The national Rising Stars semi finalists will travel to Manchester in January to attend two days of expert training, before pitching for a place in the final. Follo ..read more

Are there some marketing metrics which you just can’t afford to miss when measuring your campaigns?  We know you were expecting this blog to tell you what those metrics are, but it’s a bit tricker than that. There are essential marketing metrics which you should be measuring every month, quarter and year – but these will be different for every business. So how do you know what yours are? Here are the questions you should be asking yourself… Who are you reporting to? Your metrics need to mean something to you, but also to the person or team you are reporting to. Cut out the jargon (or provide a ..read more

It’s autumn, officially. But it’s not all bad! Digital Union are hosting an End of Summer Party and drinks are on us! The Marketing Engine team are sponsoring the event for digital businesses and their friends, so book your ticket today and get ready as Digital Union take over Banyan to show summer out in style! We're thrilled to announce that @MEngineTweets is sponsoring our End of Summer Party, taking place on 18th September! Marketing Engine is for every marketer who wants to plan, share and report in a platform like no other. Find out more at https://t.co/YuJahDtWhp pic.twitter.com/7YJjC ..read more

Integrated, or multi-channel or cross-channel, marketing campaigns are commonplace within all sectors now. But how do you measure a multi-channel marketing campaign? What are the challenges? As Peter O’Neill outlined in this article on Econsultancy, the challenges with multi-channel marketing campaign reporting are: “Offline marketing influences are often not captured at all Non marketing influences such as a friend’s recommendation or product reviews are often not captured Only online touch points on the same computer used to make the purchase are captured Purchases made offline are not captu ..read more

Presenting data can be soul-sapping. Here are some top tips to make it better for you and your readers: Avinash Kaushik: Ditch the text, visualise (and narrate) the story. Stop presenting your team/boss/Board with mountains of text and expecting them to get excited about it. Bring one piece of data at a time up on the screen – with short headings and visuals wherever possible. It will look better and the audience will stay with you as you talk through other insights you haven’t represented on the slide. [“A style of presentation you should use every time you present anything” – Kaushik.] Dr ..read more

Marketing Engine was created to allow marketers to show their results and their plan in the same place so patterns and correlations could be highlighted really easily. We’ve spoken to many subscribers who are using the platform, and we wanted to share how some of them are using Marketing Engine for measuring events.   Events for retention One subscriber uses Marketing Engine to track retention of their current client base. Their main retention activity is an event series which has been hosted once per month for over five years with all current clients being invited. They have plotted all their ..read more

But measuring the results of outdoor advertising is impossible! Isn’t it? Nope. Marketing Engine allows you to measure the effectiveness of outdoor, multi-channel and integrated campaigns all in once place. Here’s how: Create your canvas and include all the channels for your campaign. Add the schedule and your plan will automatically update. We recommend one row per ‘channel and/or audience’, for example, for a student recruitment campaign you could have two rows for 6-sheets at the bus station; 6-sheets bus station parent messaging, and 6-sheets bus station – young person messaging.   Add da ..read more

Making a marketing plan and visualising your results on a Marketing Engine canvas is super easy – it’s perfect for an experienced marketer or business owner, or someone new to marketing. When you have made your account and activated your subscription, you can make your first canvas: http://www.wearemarketingengine.com/wp-content/uploads/Setting-up-your-canvas-with-subtitles.mp4   2. Add your marketing plan to create a Gantt chart with an unlimited timeline. This can include online and offline activities including PPC, events and press coverage: http://www.wearemarketingengine.com/wp-content/up ..read more