Announcing the 2024 Blueshift Omnies Award Winners for Marketing Innovation
Blueshift
by Blueshift
1M ago
We are excited to officially announce the winners of the 2024 Omnies Awards. These awards celebrate marketing excellence in delivering personalized, customer experiences using data and AI. The winners were announced at our Engage conference, held today in San Francisco. With six distinct categories, the Omnies highlight those who have excelled in mastering the art of customer engagement. Whether through cross-channel orchestration or the effective use of AI, our winners and honorees have demonstrated genuine innovation, showcasing the impact of data-driven, AI strategies on customer journeys ..read more
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Just Not That Into Your CDP? Swipe Right on Intelligent Customer Engagement
Blueshift
by Melissa Bradbury
1M ago
Love is in the air, but is your relationship with your current Customer Data Platform (CDP) feeling a bit lackluster? This Valentine’s Day, it might be time for a breakup – with your CDP, that is! Imagine your relationship with your current CDP as a bad rom-com: it started off with high hopes, promising grand adventures in the world of customer data. You swooned over the possibilities, but reality hit harder than a poorly-timed breakup text. The sparks fizzled, the passion waned, and suddenly, you found yourself swiping left on your once-beloved CDP faster than you can say, “It’s not you, it’s ..read more
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CDP Spotlight: 7 Key Takeaways From Industry Experts
Blueshift
by Kristen Session
2M ago
Customer data plays a pivotal role, yet it often remains inaccessible to marketers. When harnessed by savvy marketers, this goldmine of data becomes the driving force behind personalized, engaging customer experiences. Customer Data Platforms (CDPs) are designed to tackle this challenge head-on by seamlessly unifying and making customer data accessible for marketers. However, the complex and rapidly changing CDP market causes confusion in selecting and effectively managing a CDP. In a recent Expert Perspective webinar series (part 1 and part 2 now available on-demand), David Raab, Founder of t ..read more
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Blueshift Introduces a Free CDP Starter Pack for 1:1 Activation
Blueshift
by Blueshift
3M ago
In case you missed it, we recently made an exciting announcement, introducing a free tier of Blueshift! This new offering allows marketers to sign up completely free (no credit card required) and immediately begin ingesting and activating customer data in just 15 minutes. This is the industry’s first comprehensive self-serve CDP that can not only unify profiles but also deliver 1:1 engagement.  ..read more
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Blueshift Earns New AWS Advertising and Marketing Technology Competency
Blueshift
by Jason Shugars
4M ago
I’m thrilled to announce that Blueshift has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience! This designation recognizes our expertise in helping marketers improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities. All while being built on AWS’s world-class infrastructure.  Achieving the AWS Advertising and Marketing Technology Competency differentiates Blueshift in the AWS Partner Network (APN) with demonstrated technical profic ..read more
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Mastering Precision Marketing Through Advanced Audience Segmentation
Blueshift
by Sankalp Naranje
4M ago
At its core, marketing audience segmentation is about harnessing data to divide your audience into distinct subgroups with shared characteristics, enabling you to deliver tailored marketing strategies. In one of our previous blogs, we discussed various types of audience segmentation with examples of each. This blog delves deep into the concept of marketing audience segmentation, exploring advanced techniques, benefits, and implementation methods that can propel your marketing to the next level of sophistication and effectiveness.  In a survey conducted by the Association of National Adver ..read more
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Blueshift Ranks on Deloitte Technology Fast 500™ for the 4th Straight Year
Blueshift
by Blueshift
5M ago
We are excited to announce that for the fourth year in a row, Blueshift has been named among the most innovative, fastest-growing tech companies in the Deloitte Technology Fast 500 list, ranked #63 in the Bay Area and #342 overall.  This recognition is a testament to our unwavering commitment to growth and innovation. The Deloitte Technology Fast 500 is a respected ranking that showcases the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, and it’s now in its 29th year.  Blueshift’s chief executive officer ..read more
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Treat Your Customers with 5 Holiday Marketing Tricks!
Blueshift
by Sankalp Naranje
5M ago
Have you stocked up your candies yet? With the air turning crisp and the smell of pumpkin spice filling the cafes, let’s get on our cozy vests this fall and brew up some frighteningly good marketing ideas that will be a treat for your customers! According to NRF, Halloween spending is forecasted to reach a staggering 122 billion this year. While it’s a common notion that this spooky holiday primarily caters to kids, it’s intriguing to note that adults are equally enthusiastic, as evident from their spending habits and trends. To make your marketing more ‘Fangtastic,’ whether it’s Halloween or ..read more
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5 Ways to Improve Customer Experiences on Get to Know Your Customers Day
Blueshift
by Melissa Bradbury
5M ago
It’s that time of the year again: Get To Know Your Customers Day! If you didn’t know, this day falls on the third Thursday of each quarter (January, April, July, October). There has never been a better time to get to know your customers. After all: 71% of customers expect personalization, and 76% feel frustrated when they don’t find it. Customer-centric companies are 60% more profitable than companies that aren’t. 82% of consumers are willing to share some kind of personal data in exchange for a better customer experience. Join us as we celebrate this important day by exploring how you ..read more
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Safeguarding Email Deliverability: Uncovering Potential Roadblocks
Blueshift
by Pankaj Kumar
5M ago
We are back with a new blog in our Deliverability Doctors blog series – and this time we are talking about protecting your email deliverability, as well as the potential roadblocks you could encounter! Like every other challenge, sometimes email deliverability problems don’t emerge suddenly. If you didn’t notice the slight changes in the behavior of your email metrics, you are mistaken. Certain events occur before the actual deliverability concerns. In this article, we shall uncover and identify the events that will help you avoid a deliverability problem ahead of time ..read more
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