It’s that time of the year – Trend predictions. And also, that time of the year when we reflect. What can we learn from 2019? How can we take these lessons and apply them to offer more value to our clients? How can we improve our processes, and what services should we expand on, or remove? As we look to answer some of these questions, we examine what 2020 has in store for the public relations industry. Here are 5 trends we’re expecting to see in PR in 2020: Agency Specialization Now more than ever, businesses are recognizing the importance of engaging professional agencies to support their ..read more

CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often relegated this vital asset to a fuzzy, feel-good, slightly nebulous item that rarely gets the executive attention it deserves. It turns out that companies can determine how much a brand is worth. We’ve seen this most recently in the bidding war breaking out for Steinway, which is a brand that transcends time and technology. It has legendary cache, in a way that fabled brands like Kodak or Polaroid did n ..read more

Author: Daniel Craig Social media conferences feel different these days. Not that I go to too many – work doesn’t stop for conferences. But say, six or seven years ago, you would go to a big show for brands to put their war rooms on display, showcasing their always-on prowess, and anticipating the next “Oreo moment.” Then reports started to come out about wellness and working in social media. And they still are. Living online isn’t all memes and brand integration. The Charmin bear offering up help to the Taco Bell dog. That’s why I was both surprised and delighted when I attended the Social Sh ..read more

We love awards.. And we especially love awards when they involve our work and our clients. Today, we won top honors from PR News in the category of social media – ‘Twitter – Best Tweet Content‘ – at the Social Shake-Up conference in Atlanta. We’re thrilled, we’re happy and we’re proud! Trier and Company Receives Award At PR News’ Social Shake UP The Social Shake-Up conference is the only event in the United States dedicated to marketing, communications and social media professionals who are serious about social media and look to find innovative ways to leverage digital content to drive busin ..read more

You’ve heard the phrase a million times – ‘Everyone has a story’… Stop for a moment and think about that. ‘Everyone has a story’… Professionally and personally, all of us have a handful of great stories shaped by our experiences that are tucked away in our back pockets and ready to be pulled out at a moment’s noticed. That’s because storytelling invites conversation, captures attention, inspires imagination and captures hearts – and pockets. Storytelling is the oldest form of communications. The power of good storytelling is unrivaled and the moral of the story we’re about to tell you is that ..read more

Trier and Company, the integrated communications agency for global technology companies, today announced it has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine’s Entrepreneur 360 List, a premier study delivering the most comprehensive analysis of private companies in America. Honorees were identified based on the results from a comprehensive study of independently owned companies, using proprietary algorithm and other advanced analytics. The algorithm was built on a balanced scorecard designed to measure four metrics reflecting major pillars of entrep ..read more

Words that sell most anything in digital marketing. At Trier and Company, our team of digital marketing strategists believe that the pen is mightier than the sword. As the primary “weapons” to convert prospects into customers for a technology clients, words are incredibly important. How digital strategists write about a client’s company or product can have a dramatic effect on the flow of the customer funnel. Using the wrong phrase might cast a negative shadow, while tweaking just a few words in the content might make a client’s launch more successful. The underlying message is certainly crit ..read more

So you have a ton of social media profiles for your brand and everything is starting to go pretty smoothly. Or so it seems. Niggling questions start to surface about the effectiveness of what you are doing. With so much going on, it’s all getting out of control. It’s time for a social media audit. Carrying out an audit will allow you to organize your social media work. You’ll know what is working and what isn’t, and you’ll (most importantly) be able to use the information you gather to create better content in the right places. And if you’re particularly thorough (and honest) during the audit ..read more

A review of the most important words for a better life and, possibly even more important, the least important one when interacting with others. Let me start my article list sharing with you an extremely powerful message from the book Finish Strong: Living the Values that take you the Distance, by Richard J. Capen, Jr., highly recommended read for anyone looking for powerful values to improve their life. The 6 most important words: I admit I was wrong. The 5 most important words: You did a great job! The 4 most important words: What do you think? The 3 most important words: Could you please? Th ..read more

Should Public Relations Claim Control of Content Marketing? At the heart of content marketing is storytelling, the main strategic approach informing the development of content which enhances brand equity and reputation. The telling of stories in business is the prime responsibility of public relations, so it is a natural progression for PR to take the lead role in content marketing. When we talk of storytelling, we are speaking of stories (or narratives) told in a positive sense, not the fabrication of lies, semi-truths and inane exaggeration. Generation of the latter is not infrequently ascri ..read more