Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way. We’ll see you in The PPC Den! ? Highlights ​​ 0:00 - Quick intro 1:02 - Why the inventory score (IPI) matters 2:27 - How inventory levels affect Amazon ads 6:01 - What's coming next in inventory management 10:05 - What influences your inventory score 15:24 - Tips for a better invento ..read more

Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency. We’ll see you in The PPC Den! ? Highlights ​​ 0:00 - Introduction 2:19 - 2024's balance and marketing myopia? 7:38 - Now harder for solo Amazon sellers? 11:40 - Focus on financi ..read more

Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024.  We’ll see you in The PPC Den! ? Highlights ​​ 00:00 - Welcome 01:12 - Chatting About the Early Days of Selling on Amazon 05:02 - Can You Start a Business While Working Full-Time? 07:41 - The Biggest Mistake in Product Launches in 2024 09:48 - Basic Steps to Launch a Product on FBA 11:59 - How to Make Pro ..read more

Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes. We’ll see you in The PPC Den! ? Highlights ​​ 00:00 - Welcome 1:47 - Small talk: A Journey Through Wine, Poetry, and Art 4:00 - Updating Sponsored Brand Pictures 6:31 - Ama ..read more

Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising. We’ll see you in The PPC Den! ? Highlights ​​ 00:00 - Intro 1:37 - Creating a campaign 5:15 - Choosing a campaign type 7:06 - Sponsored Product 9:40 - Ad group name 13:51 - Add the products you're advertising 16:35 - Targeting: automatic or manual? 24:50 - Negative ke ..read more

Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode. We’ll see you in The PPC Den! ? Highlights 00:00 - Intro 2:00 - What is N-Gram Analytics 4:21 - What to Do 5:56 - The Big Issue 8:11 - Start with Trend Searching 9:35 - N-Gram Analysis Steps 12:19 - Where to Find the Ad Badger Spreadsheet 12:57 - How to Effectively Use N-Gram Analysis 13:17 - What are the Benefits 15:48 - The Best Tool for Analytics ? Resources & Links How Do I ..read more

Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision. We’ll see you in The PPC Den! ? Highlights ​​ 0:00 Intro 3:24 Small talk 5:28 Hot Amazon topic 7:25 Search Query Performance Report 9:30 What data insights does the report offer? 11:47 Advertising Performance vs. Search Query Performance 13:15 Strategy for ..read more

Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing.  We’ll see you in The PPC Den! ? Highlights ​​ 0:00  Intro 3:30 Why You Should Use Tasks 4:57 Review Goals 6:15 Daily Checks 8:30 Bucket Based Bid Management 11:50 Budget Management 12:42 Ratio Checks 15:00 Campaign Structure 16:45 Search Term Analysis 17:40 Dayparting 18:11 Market Analysis 20:40 Testing 23:10 Overview ? Resources & Links Ad Badg ..read more

Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy.  We’ll see you in The PPC Den! ? Highlights ​​ 0:00 An Overview 2:16 ACOS Power Ratio 4:15 Breaking Down The Columns 8:08 Problem Solving The Power Ratio 13:33 Spreadsheet Tips 14:19 The Deep Dive ? Resources & Links The ACOS Power Ratio For Amazon PPC How Do I Implement N-Gram Analysis On Amazon PPC ..read more

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.  We’ll see you in The PPC Den! ? Highlights 0:00 What to expect in this episode 3:10 What’s New With Emma 11:05 The Journey Through AI 17:45 Has AI Changed Your Process? 24:06 Thinking About Goals 26:22 How Can I Elevate My Copywriting? 32:35 First Steps 47:15 Where You ..read more