Your product feed is not just a catalog; it’s your digital storefront. Having an optimized feed is the foundation for effective advertising on the likes of Google Shopping and Bing Shopping. Keeping this in mind ensures that your products are not lost in cyberspace but are strategically positioned to capture the attention of your target audience on your chosen advertising channels. Product Type Depth optimizations in Google Shopping can be a great way to gain a competitive edge in the search results. Product Types are often seen merely as a classification of a website’s products. Having tha ..read more

In the fast-paced world of digital marketing, staying ahead of the curve and atop any significant changes is key for savvy digital marketers, ecommerce professionals and business owners..  Google Merchant Centre Next was introduced as a game changer when it was launched at Google Marketing Live back in May 2023, with a revamped interface and new powerful features. The update was designed to be a more simplified experience for retailers of all sizes to showcase their products across the Google ecosystem.  Now that Merchant Center Next has been fully rolled out, and most users have ..read more

In the intricate world of e-commerce, Google Merchant Center plays a pivotal role in showcasing your products to a vast buying audience. Amidst the various attributes, one often overlooked yet crucial element is “identifier_exists.”  In this comprehensive guide, we will delve into when and why you need to use “identifier_exists” within Google Merchant Center and how this, when coupled with an optimized feed, can significantly enhance your online retail presence. Understanding the Significance of Identifier Exists The “identifier_exists” attribute is a vital component within your prod ..read more

Google PMax - A Paradigm Shift from Smart Shopping Performance Max, or PMax, signifies a considerable shift in Google’s approach to e-commerce advertising. PMax amalgamates various ad formats. In contrast to the earlier approach, Smart Shopping combined the potency of Shopping Ads with Dynamic Remarketing, both recognized for their robust conversion rates. PMax extends this concept by incorporating Dynamic Search Ads and other upper-funnel activities designed to scale ad spend. This blend leverages the high-converting potential of Shopping Ads and Dynamic Remarketing, typically closer to the ..read more

In the ever-evolving landscape of digital marketing, feed-based advertising channels like Google Shopping, Facebook and Bing Ads have become front and centre for online retailers looking for buyers. The product feed has emerged as a powerful tool for reaching these target audiences effectively.  Having said that, many advertisers inadvertently stumble into common pitfalls that can undermine the effectiveness of these feed based campaigns. In this blog post, we’ll explore the top mistakes to avoid in feed-based advertising and discuss the importance of a proactive approach in optimizing ..read more

Performance Max (PMax) campaigns have revolutionized digital advertising, offering unparalleled reach across Google’s vast array of channels. However, harnessing the full potential of PMax requires a deep understanding of its components and strategic campaign structuring. In this comprehensive guide, we’ll dissect the anatomy of a profitable PMax campaign, from the fundamentals of setting up your campaign to advanced strategies for maximizing return on ad spend (ROAS). The Enablers of PMax Campaigns Structuring Your PMax Campaign Product Data Feed: At the heart of any PMax campaign ..read more

Introduction Dynamic remarketing is a crucial component of any e-commerce strategy. Yet many dynamic remarketing campaigns are held back because products are disapproved from showing in dynamic remarketing channels. In this article, you will learn how fixing dynamic remarketing disapprovals can help to improve your Return on Ad Spend (ROAS). What is dynamic remarketing Dynamic remarketing (sometimes called dynamic retargeting) shows customers display ads for products that they have previously viewed on your website. Dynamic remarketing campaigns are typically very efficient, advertising to qua ..read more

In the dynamic world of ecommerce, achieving peak performance is a non-negotiable goal for businesses looking to thrive. However, one issue that frequently stands in the way of success is the absence of GTINs (Global Trade Item Numbers) in product listings. In this comprehensive guide, we’re diving deep into the challenges associated with “limited performance due to missing GTINs” in Google Merchant Center. Our journey will explore the issues stemming from this gap and present actionable solutions to elevate your e-commerce performance. We’ll also delve into the vital role of an optimized pro ..read more

Google’s Bard and Bing Chat are at the forefront of a potential revolution in the digital landscape. The integration of conversational AI into search engines could be the most significant evolution since the dawn of the internet, ushering in a new era of interactive, personalized, and intuitive search experiences. In this promising new era, two contenders are vying for dominance. One is Bard, an innovative conversational AI assistant powered by Google’s LaMDA large language model.  On the other side of this digital divide, we have Bing Chat. This experimental conversational AI ser ..read more

The new Bing is now powered by OpenAI’s GPT-4 technology, which has been customized for search. This means that Bing can now carry on a conversation with users and understand queries written in natural language. At time of writing, the only way to access the new Bing with ChatGPT functionality via a web browser is to open it in Microsoft’s Edge browser. This could be the beginning of a new era of searching the web, one in which you tell your search engine what you want in a far more natural and intuitive way. Table of Contents Bing Chat GPT Shift Keywords to Conversational Queries ..read more