Goodbye, Outstream: The Digital Video Classification Shakeup - E285
The Big Story | AdExchanger
by AdExchanger
1w ago
More granular video classifications are replacing outstream video. But the move may devalue some inventory. Plus: GPTs are coming for contextual ..read more
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MFA: The A Is For Arbitrage … And Adalytics - E284
The Big Story | AdExchanger
by AdExchanger
1w ago
Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim ..read more
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Privacy Sandbox Isn’t Passing The Test - E283
The Big Story | AdExchanger
by AdExchanger
3w ago
In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests ..read more
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When Generative AI Makes The Ad
The Big Story | AdExchanger
by AdExchanger
3w ago
Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO ..read more
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When Walled Gardens Collide - E281
The Big Story | AdExchanger
by Alyssa Boyle
1M ago
Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms ..read more
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Finding Holes In The Privacy Sandbox - E269
The Big Story | AdExchanger
by AdExchanger
1M ago
The gap analysis of the Privacy Sandbox is out. And the gap is…large. Then, a case for why hype about first-party data hasn’t been matched in reality ..read more
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The Stages Of Cookie Grief - E268
The Big Story | AdExchanger
by AdExchanger
2M ago
After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC's first-ever AI tech summit ..read more
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Personalization Put-Offs - E267
The Big Story | AdExchanger
by AdExchanger
2M ago
Getting personalization right remains tricky, and AI will only make it trickier. Then, inside Privacy Sandbox testing and the rise of curation tech ..read more
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Programmatic Excess, From Bid Duplication To VideoAmp’s Reckoning - E276
The Big Story | AdExchanger
by AdExchanger
2M ago
This week’s theme is programmatic excess. We start with bid duplication and end with VideoAmp’s fall back to Earth ..read more
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Streaming Services Take On CES - E275
The Big Story | AdExchanger
by AdExchanger
2M ago
As the ad world descends upon Vegas for CES, streaming services from Netflix to Amazon to Disney are turning out in force. Then, all the intrigue unearthed from the lawsuit that pitted LG Electronics against the startup it acquired, Alphonso (now LG Ads ..read more
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