How do you create products that don’t underwhelm? For Jesus “Chuy” Salcedo, Jr., experience design manager at Vendavo, it’s more than just functional considerations that inform how he and his team create user experiences. “The currency of a UX designer — at least, at Vendavo — is user data,” Salcedo, Jr. said. “Having that user ..read more

DENVER, Feb. 1, 2021 /PRNewswire/ — Vendavo, the global market leader in price management and commercial excellence solutions, is pleased to announce both record growth and industry accolades in 2020. The company also bolstered its product lineup with two major releases, helping drive record customer retention. In 2020, Vendavo experienced record growth and retention amongst ..read more

Does the concept of price elasticity really belong in your B2B pricing strategy? Mike Slavin explores the question ..read more

Israel Rodrigo explains how the right pricing, people, and platform can drive a business forward, rather than leaving it pedaling in place ..read more

In 2020, we launched Margin Bridge Analyzer (MBA) in a trial program aimed at helping customers measure the impact on revenue and margin of factors like changes in prices, volumes sold, product mix, and others.  MBA allows B2B organizations to clearly simulate and quantify the lift or benefit that can result from modifying these factors.  The feedback we’ve received from our MBA trial ..read more

I decided that I am going to tell you the truth! Before that, however, let’s start with an opinion: the process of using RFPs as the means to select a software vendor, especially for business process management, simply does not deliver good results. It is fundamentally flawed. My assessment comes from having sat on both ..read more

Competitor-based pricing has its advantages, but be wary of the downsides, too ..read more

Whether we wanted it to be or not, last year was the Year of Business Agility. Businesses around the world went digital, often without much choice in the matter, to meet their customers’ and employees’ needs in the face of huge disruption. The surge in digitization permeated both B2C and B2B businesses, fulfilling many CIOs’ aspirations ..read more

It comes as no surprise that in 2020, organizations ramped up investing in their commercial excellence capabilities. Solutions to support change management and optimized pricing alignment were part of that.  Some of these initiatives were on their roadmaps, while others were accelerated due to the pandemic.   Looking back over the past year and the various customers I’ve had the opportunity to work with, I’ve seen some really ..read more

There’s no question 2020 was a challenging year for everyone. But for many, the industrial sector included, there is a silver lining. The challenges come with opportunities. The global pandemic forced a shift in how business gets done and many organizations chose to speed up their digital transformations. They also took steps to change the ..read more