What is Loss Leader Pricing, & Why do Retailers Implement it? Loss Leader pricing is a pricing strategy in which a company intentionally offers a product or service at a... The post Implementing an Effective Loss Leader Pricing Strategy appeared first on Blog ..read more

As inflation continues to impact businesses and consumers alike, the need to keep pricing low has become increasingly important. Walmart is one of the world’s largest retailers, recognized globally for... The post Why Walmart’s EDLP Strategy is a Game-changer appeared first on Blog ..read more

As inflation continues to impact businesses and consumers alike, the need to keep pricing low has become increasingly important. Walmart is one of the world’s largest retailers, recognized globally for... The post Why Walmart’s EDLP Strategy is a Game-changer appeared first on Blog ..read more

What is the Price Waterfall? The “Price Waterfall” is a price optimization tool (or technique of analysis) that allows businesses to identify hidden costs. It is used to calculate the... The post Eliminate Margin Leakages with the Price Waterfall appeared first on Blog ..read more

What is the Price Waterfall? The “Price Waterfall” is a price optimization tool (or technique of analysis) that allows businesses to identify hidden costs. It is used to calculate the... The post How the Price Waterfall can Increase Profitability appeared first on Blog ..read more

In this article, you will learn about competitor-based pricing and its pros and cons. You will understand its types and how it differs from alternative pricing strategies. The post A Retailer’s Guide to Competitor-based Pricing appeared first on Blog ..read more

Understanding Promotional Pricing and its Common Usage Regardless of whether we as marketers or consumers immediately recognize the phrase, promotional pricing has long since had its place in the commercial... The post The ABC’s of Promotional Pricing for a Successful Retail Business appeared first on Blog ..read more

Content Summary : What is a value-based pricing strategy? Two Common myths about consumer value-based pricing strategy Myth: Brand value should dictate pricing when using a value-based pricing strategy Myth:... The post Setting the Record Straight about Value-based Pricing Strategy appeared first on Blog ..read more

The Retail Giant that Changed the eCommerce Landscape Amazon is the leading e-retailer in the United States, with net sales amounting to close to 386 billion U.S. dollars in 2020. Every seller, new or old wants to sell on Amazon because of its huge, global customer base. It has become a household name in many ..read more

How High-End Brands Maximize Their ROI Premium pricing is one of the most lucrative market strategies available… But naturally, it’s not for everyone. Here, we explore which brands can go premium, what they stand to gain and lose, and why price alone isn’t everything. Table of Contents Premium pricing: A game of perception First, tap […] The post Premium Pricing: The Ins & Outs of a Successful Brand Strategy appeared first on Blog ..read more