Selling goods on Amazon, eBay, Alibaba, or another marketplace? Read this!
Great Brands
by Philip Grother
3y ago
Another story of unfair competition One of our clients sells their products on Amazon, and they came to us for some help to protect their brand. As we all know, there are hundreds of thousands of products to choose from on Amazon, and being noticed by potential clients can be very challenging. It is even more challenging when other companies decide to ride on the success of a legitimate company by using the same name whilst selling lower quality products. This is damaging for the legitimate company because their potential clients sometimes cannot tell the difference between two marketplaces ..read more
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GreatBrands Trademark Webinar in Partnership with the Incubator of the University of Luxembourg
Great Brands
by Marc
3y ago
Thank you University of Luxembourg Incubator The Incubator of the University of Luxembourg gave us the opportunity to hold a Webinar about Brand protection. We had to possibility to speak about the basics of Brand protection and what the advatnages are. In case you have missed the Webinar, here it is. Enjoy it and please tell us your thoughts. Trademarks and Designmarks are an important Asset for your company. It protects your name and/or your design. GreatBrands can help you identifying the values on your Website and protect them. Find out if your brand can be registered Maximiz ..read more
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How GreatBrands saved the identity of “Roude Léiw Bounekaffi”
Great Brands
by Alex
3y ago
Detection of unfair competition The day the Luxembourg coffee producer "Roude Léiw Bounekaffi" contacted us, the company was in a crisis situation that they did not think they would ever have to go through. The story started with various complaints received from dissatisfied customers. They had just bought the high-quality coffee they regularly consumed and found it to be of very poor quality, and the brand's reputation was directly impacted. The company "Roude Léiw Bounekaffi" made some enquiries and realised that someone was using a visual identity almost identical to their own. Hence, a ..read more
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Trademarks and Social Media
Great Brands
by Marc
3y ago
Your values in the social media world We already had a post about social media and Trademarks a little while ago where we showed the importance of protecting your social media assets. I would like to dig a little deeper in this topic. You Facebook or Linkedin page names are values that definitely need to be protected, if they are different than your existing trademarks. When the name you are using is protected, you have already protection for the respective social media channel in the area where your name is protected. The different platforms, such as Linkedin or Facebook, have already proc ..read more
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The easy and fast way registering Trademark(s)
Great Brands
by Marc
3y ago
Trademark registration walkthrough If you have ever registered a trademark, you will know how complex the process can be... If not, you don't have to find out, because the GreatBrands platform was designed to make the process as simple as possible! Here's a real-time walkthrough for you to see just how simple we have made it. In this short video, we also show you how the our Class Engine works. Now that trademarking is super simple, how about protecting your brand? Register a trademark How was our Class Engine born? We locked Marc in a room and threw away the key for the whole of the ..read more
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GreatBrands Customer Portal
Great Brands
by Marc
3y ago
How to manage your Trademark's We at GreatBrands, we offer our customers a customer portal where all Trade and Design Marks can be managed. We show, in all transparency, all the things that happen during and after the registration of your trade and design marks. Take a look at the video to see all the features we offer on the GreatBrands Portal. As one says, "For every minute spent organizing, an hour is earned." Our portal helps you the best possible way to organize and manage your Trade and Design mark assests. GreatBrands can help you identifying the values on your Website and p ..read more
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Trademarks and Brexit
Great Brands
by Marc
3y ago
The Brexit situation On the 01.2020, we were saying goodbye the United Kingdom... As you may have heard, the UK has left the European Union and is now no longer a member. In the withdrawal agreement, the UK and the EU negotiated a transition period which will end on 31.12.2020, until which, EU law still applies. In this article, we explain what is going to happen with trademarks before and after the 31.12.2020, and what you should do if you work in or with the UK. This matter is time sensitive and the you should take action if you have business interests in or with the UK. What will change ..read more
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The importance of choosing the right classes for your Trademark
Great Brands
by Marc
3y ago
Trademarks are a lot about classes When you register a Trademark, you need to use classes to define the category in which your Trademark will be registered. Most Trademark offices are using the Nice classification for Trademarks, the Locarno classification for industrial designs and the Vienna classification for figurative elements of marks. In the Nice classification, there are 45 Classes of Goods and Services which are divided from 1 to 34 for goods and from 35 to 45 for services. Each class represents a class heading defining general information and a set of terms to define more accurate ..read more
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Should you trademark your website?
Great Brands
by Marc
3y ago
Do you know that your homepage is full of Trademarks? Many visitors will see these things and they can be copied easily. Let’s start with your logo and company or product name: these are your recognition points. Customers identify you via your logo as a visual identification and your name. Now if you get copied, this can cost you an enormous amount of money and a loss of reputation if the copycat is doing bad things. You certainly have spent a lot of time, effort and money on your Webdesign. This design is specially defined for your company or product and is also a recognition point with yo ..read more
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The value of Design Marks in the EU
Great Brands
by Marc
3y ago
85.000 Design Marks registered in 2019 in the EU EUIPO (European Union Intellectual Property Office) registered around 85.000 Design Marks in 2019. Compared to all the companies in the EU, this is not much. Especially if you know that 11.9% of employment and 13.4% of GDP in the EU are coming from Design intensive companies. Design is a huge asset for innovative companies. What can be registered as a Design Mark? A lot of things can be registered as a design: Logos, Products Packaging, Icons, Typefaces, Ornamentations, Web Design and much more. If you register your Designs, you create much h ..read more
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