The choice between products quality and quantity can vary significantly depending on various factors such as socioeconomic status, cultural preferences, product type, and individual priorities. Similarly, when the price of a good rises, consumers tend to purchase less of it and seek out substitutes instead. Conversely, as the price of a good falls, people will tend to buy more of it.  In 2022, GeoPoll conducted a study on the Global costs of living, which was attributed to rising food and fuel prices, debt distress, and tightening financial conditions. In exploring various African markets ..read more

The digital revolution in Africa is propelling various sectors into new realms of potential, and the gaming industry is no exception. GeoPoll’s latest report, “Gaming in Africa,” provides a detailed exploration of the burgeoning gaming scene across Egypt, Kenya, Nigeria, and South Africa. Drawing from the perspectives of more than 2,500 gamers, this report shines a light on the habits, preferences, and challenges of the African gaming community. Key Findings Summary Highlights from the survey include the following: The Prevalence of Mobile Gaming: The survey reveals a significant tilt towards ..read more

Betting, particularly through mobile platforms, is a prevalent activity among the youth in Africa. Over time, GeoPoll has conducted surveys, both internally and on behalf of clients, indicating the widespread popularity of gambling across the continent.  We previously published a report on gambling in Africa in January 2022 following a survey among the youth in Ghana, Kenya, Nigeria, South Africa, Tanzania, and Uganda. In March 2024, we ran the same survey in the same countries and are happy to present the results here:  Employment Status of the respondents  This rapid survey, t ..read more

The cholera outbreak in Zambia has escalated into a public health emergency, infecting more than 21,100 people and causing 705 deaths. The outbreak, which was first reported in Lusaka in October 2023, is now afflicting all ten provinces in the country, with the potential to affect the entire southern Africa region. To assess public awareness and concern about the cholera outbreak, GeoPoll conducted a nationwide survey in Zambia using its proprietary Computer Assisted Telephone Interviewing (CATI) application. The remote mobile phone-based survey addressed a number of topics related to the out ..read more

Understanding your customers is no longer a luxury, it’s a necessity. Marketing leaders are constantly bombarded with data, but their ability to decode user attitudes and behaviors truly sets successful brands apart. This is where User and Attitude Studies (UAS) come into play. What are User and Attitude Studies? User and Attitude Studies are market research studies designed to deep dive into the minds of your target audience. Traditional market research often focuses on demographics – age, income, location. While this data holds value, UAS delves beyond the surface, uncovering the psychologi ..read more

Survey research is a powerful tool for gathering valuable data across various disciplines. There are many pros, and surveys are instrumental in many big decisions.   However, a persistent challenge continues to haunt researchers: low response rates. When a significant portion of the target audience doesn’t participate, the collected data becomes skewed, potentially jeopardizing the entire research effort. This article discusses the causes of low response rates and explores solutions to boost survey participation. The Danger of Low Response Rates: Why They Matter The response rate is ..read more

As the world watched the Taliban’s re-ascension to power in Afghanistan in August 2021, the picture painted in the news media was of a curtain closing after 20 years of foreign engagement there. And there is no doubt that life for most Afghans in terms of human rights, the economy, and political freedom changed dramatically and often traumatically, particularly in the context of Afghan women. But, as we’ve often seen in our extensive experience working in these contexts, life goes on, and people are remarkably resilient. Regardless of the circumstances and difficulties a society faces, a funct ..read more

Valentine’s Day, celebrated on February 14th each year, is a global phenomenon that cuts across borders and cultures. From vibrant street markets adorned with red roses and heart-shaped chocolates to intimate gatherings and cultural festivities, Valentine’s Day in Africa reflects a blend of traditional customs, modern influences, and a shared desire to cherish the bonds of love and friendship.   This report explores the diverse ways in which Valentine’s Day is celebrated across Africa.   This is a sequel to the earlier report in 2020 on Valentine’s Day: Who’s Celebrating, G ..read more

GeoPoll’s Media Audience Analytics is your gateway to unlocking the power of audience analytics. Our comprehensive suite of media and audience measurement services empowers you to navigate the dynamic landscape of media consumption, optimize your content strategies, and stay ahead of the competition. In this summary report, we look at GeoPoll Audience Measurement data on Kenya’s prime-time TV viewership trends and radio listenership in 2023. We examine prime time peaks, genre preferences, and audience demographics, taking the pulse of Kenya’s media landscape. Please note that the data presente ..read more

GeoPoll’s Matt Angus-Hammond was part of the panel and presenters in “Top Trends in 2024: Media, Consumer & Markets,” webinar held on Thursday, 25th January, 2024. Now in its third year, the annual webinar is a collabiration between mediaReach OMD, the Lagos Business School (LBS) and the National Institute of Marketing of Nigeria (NIMN),  Advertising Regulatory Council Of Nigeria (ARCON) and GeoPoll and features erudite panelists that shed lights on topical issues in the marketing communications industry, including the Top Trends in Marketing and their implications on media, consumers ..read more