How do you know when to start monetizing your personal brand? Here’s your first clue: You’ve built a decent-sized audience. However, that’s not all it takes. You also want to build your authority and trust with your audience by establishing yourself as a thought leader. You do this by focusing on answering your audience’s challenges and giving them solutions based on your expertise and experience. You want to build industry recognition so others in your industry can engage directly with you, which adds social credentials, furthering your authority and reputation. Lastly, you want to cast a wid ..read more

Unfortunately, many inadvertently sabotage their personal brand through counterproductive decisions, actions, behaviors, and habits. Let’s outline how to build a personal brand and explore ten common ways people sabotage their personal branding and lose the opportunity to build their visibility so you can avoid similar pitfalls. Building a Solid Foundation to Avoid Personal Brand Sabotage Personal branding starts with consistency and purposeful communication, but it doesn’t end there. A solid personal brand is purposefully designed to generate a positive ROI from all your efforts. This is not ..read more

These days, almost everyone is trying to figure out how to become famous on social media. Some people are after this for noble reasons such as wanting to “make a difference” in the world. Others do it for vanity purposes like hitting that 100K follower milestone or getting that coveted blue checkmark. Social media is an unparalleled force in the age of digital connectivity. It transcends geographical boundaries and revolutionizes how we communicate, share information, and build a personal brand. However, learning how to become famous on social media can be daunting. If you’re starting from not ..read more

 Executive brand ROI measures and maximizes the impact of your executive brand, driving unparalleled corporate success. Get ready to learn more about how your executive personal brand can take your organization to the next level. A personal brand is the most powerful professional tool in the digital marketing age. As competition fiercens and attention spans shorten, professionals across backgrounds — from freelancers to C-suite employees — are beginning to see the benefits of building a solid personal brand. What do I mean by personal brand? In simple terms, it can be described as a ..read more

Executive brand building is essential to your company’s success. Having a strong online presence is no longer optional. Building an online presence is the key to success. That’s true whether you’re a freelancer looking for lucrative job prospects or a C-suite employee looking to promote a product. This social media presence goes a long way in defining what is called a personal brand — a collection of ideas, philosophies, and values that professionals live and work by. For senior employees, this is called an executive brand. A strong executive brand helps senior employees accelerate their ..read more

Personal branding in 2023 can seem daunting, but it’s really not. In Part 1 of this blog series, we delved into the primary aspects of personal branding. This important task includes things like: Assessing your current brand, Identifying your unique strengths, Choosing a brand personality and voice, Constructing a solid online presence through a personal website or blog and, Measuring the success of your brand. And this is not a ‘set and forget’ kind of task either. We stressed the importance of ongoing learning, keeping on top of industry trends, and investing in personal and professional d ..read more

Personal Branding in 2023 is an ever-changing landscape. Case in point: résumés are so 2022. What used to be called your “business reputation “has evolved into your personal brand…. And your personal brand is only going to get more important as thing progress. If you’re looking to create more job opportunities and higher pay in the near future, what you really need is a personal brand. Having an online presence is no longer optional — according to CareerBuilder, 7 in 10 employers find their next candidate on social media. So how would I define a personal brand? A personal brand is a uniqu ..read more

Personal branding for fundraising can seem like a daunting task. To secure funding from a potential investor, you must have a solid pitch, communicate clearly and concisely, have traction, and differentiate yourself from the competition. This is, of course, easier said than done. There is no shortcut to raising money, after all, besides winning the lottery. In my experience, I’ve found that a solid personal brand goes a long way in overcoming all the challenges and helping you achieve your fundraising goals. Investors invest in the founder, not the company. So, you want to stand out from your ..read more

Your personal brand ROI is vital in this internet-driven work culture; the importance of building a solid personal brand cannot, and should not, be understated. A personal brand is a collection of your skills and values. It reflects how you would like to present yourself to the corporate world. The closer you generate this perception of the opportunities you desire, the easier it is for you to achieve all of your professional goals. As any freelancer or job seeker attests, looking for work these days is tough. Attention spans of employers have reduced, and competition is tensing up. In this hi ..read more

Personal brand building in 2023 sounds like a big undertaking, but it doesn’t have to be. The misconceptions surrounding personal branding will be addressed, as well as the importance of likability and the significance of small actions. We will also explore the concept of imperfect action and the compounding effect of personal branding.   Table of Contents What to Know 3 Common Misconceptions about Building Your Personal Brand in 2023 Essentials to Keep in Mind When Personal Brand Building in 2023 Taking Action for Personal Brand Building in 2023 Steps You Can Take to Build Your Personal ..read more