Affiliate marketing has become critical in modern PR efforts. Whether it's leveraging Share-A-Sale, Awin, Impact, Skimlinks, Pepperjam, or whatever the new-and-next one is called (it's not rare for brands to switch affiliate partners), it is incredibly important your affiliate program is dialed with the media first perspective in mind. A brand that lacks a robust PR-focused affiliate component, with expert oversight, is multiple steps behind the competition for media attention. Some brands have strong in-house teams managing their affiliate programs. Others need help. And sometimes, a strong a ..read more

We won't blame the pandemic or supply chain issues. We'll blame our partners, who come first above our own marketing! It's December 2023 and our new site is finally here! As we refine it, it will include some great articles on the state of the PR industry, answering many questions brands have regarding PR, media relations, and affiliate marketing. Among them, what can a public relations team guarantee a client, what questions to ask before agreeing to a PR program, and the flags you should look for in selecting a PR firm or consultant. In the meantime, if you want more insight into our PR expe ..read more

he industry experts at Muck Rack regularly ask us to weigh in on media trends and offer advice on what it takes to secure editorial in the evolving media climate. To ensure success, we develop our programs using a media-first perspective. To learn what that is, click the link. https://muckrack.com/blog/2020/10/02/media-first-perspective ..read more

We've posted before about what journalists want from PR people here.  PRNewser recently published a great post on the topic and we thought we'd share, without any commentary (which is very hard for PR people to do ;-).Want More tips? Give us a call or drop us a line at PRCheckup@Remedypr.com   ..read more

It's always nice when an industry expert asks us our opinion on public relations. There's a reason we're called Remedy. We built the firm to solve the issues we were hearing about from friends and partners who were disappointed in what their current PR teams were delivering. Sometimes they did receive exactly what they should be getting. Sometimes they were expecting too much, and often, the agency over-promised. To begin, look at what they've done for similar brands. And trust their expertise. You may have launched PR campaigns before, but if you're not in the trenches, what you want may not ..read more

We're very excited to announce that Remedy Public Relations' managing director, Bill Byrne, has been asked to speak on a panel about best practices for brands and PR people to engage with emerging media as part of a live group panel discussion through the NYC Chapter of the Public Relations Society of America. The Pod Bless America event will be co-produced by the media heavyweights at Muck Rack, along with the NY PRSA, and focus on the best way to engage with podcast outlets and other emerging media. You can register for the event here , and more information can be found here. public rel ..read more

We won a Bulldog Reporter Gold Medal! The entire team is excited to share that we won one of the highest honors in the public relations industry for a project we put together with SPY eyewear. Not only did we come home with a Bulldog PR gold medal, but we did so in the Best Consumer Product Launch category, ahead of household names such as Volvo. You can see the full press release on Sporting Goods Business by clicking here. There are a few things that really make this award special for us. The first is that the campaign leveraged smart, creative thinking, and a candid approach to dealing wit ..read more

Bigger is often not better in PR. How do you measure the results of a PR campaign? Number of placements? Impression numbers? If that's not how we measure the effectiveness of an ad, why do we translate advertising equivalencies to public relations campaigns? One of our agency directors was just featured by Bulldog Reporter in an article on the dicey topic of measurement. You can read all about it here. If you like this post, please share it on LinkedIn. And let us know so we can thank you later! San Diego Public Relations, San Diego Best Public Relations, PR San Diego, PR experts in San Diego ..read more

Ragan Communications asked us to weigh in on how you can tell if your PR campaign is a stinker. We were happy to oblige! San Diego public relations social media startup experts authenticity action sports tech PR outdoor public relations craft beer financial PR How can you tell if your PR campaign is worthwhile? San Diego Public Relations And Social media Public Relations Results In San Diego ..read more

The industry experts at Muck Rack regularly ask us to weigh in on media trends and offer advice on what it takes to secure editorial in the evolving media climate.   To ensure success, we develop our programs using a media-first perspective. To learn what that is, click the link. https://muckrack.com/blog/2020/10/02/media-first-perspective   The post Remedy Featured In Leading PR Publication appeared first on Remedy Public Relations ..read more