ASEAN is an economic powerhouse, with a combined Here are five tips to help you succeed in this exciting and diverse market and avoid these B2B marketers top five mistakes: #1 – Global content can only go so far. The diversity of this region demands localised content – one size does not fit all. ASEAN markets differ in language, government agendas, hot media topics – and even taboo areas! For tips on what communicators can do to make their global content relevant and work harder in the region’s markets, read #2 – Be sensitive to the nuances of local cultures. Understanding the different cultu ..read more

The very first newsletter as we know it today was published in 1704 “ It was – and still is – serious business and most companies had some form of the newsletter they painstakingly designed, curated with the right photographs, sent off to the printers and then mailed in hard copy to their clients and partners. It was hard work – terrifyingly expensive in time and resources – but still justified the effort. Why? Because following the old 80:20 rule of thumb, the lion’s share of any enterprise (B2B) company’s new business came from its existing customers. So what better way to reinforce the val ..read more

Following a year of escalating unhappiness over the social media platforms’ handling of privacy and political meddling, November saw Facebook take immediate action in response to a request from the Singapore government to add a correction to a This came just six months after the country, known affectionately by some as the “little red dot”, passed its The act made headlines around the world as a global first and notably just in time for the run-up to the next Singapore General Election which is expected to take place in early to mid-2020. Critics argue vehemently that it violated free speech ..read more

We all know brainstorming for new ideas for content such as blog posts can be exhausting. With so many different blogs and websites out there, you’ll need to convince and entice readers to give your content a chance but it's another thing to get it According to Imagine you have just spent hours researching and writing a remarkable blog post that you think will be valuable to your readers. Now, look at your headline. Would you want to click and read your post? A strong headline can drive more clicks. A weak one can send traffic away. That's why it's important to spend time getting them right ..read more

This week in tech news: Ericsson expects the global number of 5G subscriptions to top 2.6 billion within the next six years, Singapore government has ordered Facebook to publish a correction notice on a post made by the States Times Review (STR) that contains falsehoods and Vietnamese financial technology startups are quickly catching up with Singapore. Tech news you need to know in 3 minutes or less. 5G: More than 2.6 billion subscriptions worldwide by the end of 2025 Ericsson expects the global number of Up to Other forecasts include: total number of cellular IoT connections now seen at fiv ..read more

This week in tech news: Ransomware poses as Windows 10 update via email, India plans to tap the tech opportunity created by US-China trade war and Smart Compose is coming to Google Docs. Tech news you need to know, in three minutes or less. Beware! Ransomware Poses As Windows Update Via Email Windows 10 users need to be on high alert for a scam update that’s circulating in emails that purport to be from Microsoft. The dangerous Windows 10 update was discovered by the security researchers at That said, the ransomware gives itself away by being propagated via email. The bogus email will either c ..read more

Enterprise content marketing But the real question is: how effective is your content and how persuasive is it? As we suggested earlier, today we have a number of channels, platforms, and tools to reach the end customer – the data consumer, directly. However, when measured in the cold light of day, many marketers recognize grudgingly that their marketing investments have not been effective and delivering value in acquiring, retaining and Resources, effort, and budgets must be cost-efficient and not wasted. To maximize your marketing spend and effort, it’s imperative to create and pin ..read more

This week in tech news: Singapore rolls out national strategy on artificial intelligence, China’s record Singles’ Day offers glimpse of future shopping trends and Microsoft is using growth mindset to power management strategy. Tech news you need to know, in three minutes or less. Singapore Aims to Carve Out Niche in AI Race Led by U.S., China Singapore has unveiled an ambitious strategy to become a By 2030, lift breakdowns at public housing blocks could be a thing of the past, as town councils will use artificial intelligence (AI) to predict when a breakdown might occur and provide maintenance ..read more

This week in tech news: Singtel, Ninja Van among 5 firms fined by privacy watchdog over separate data breaches, AI ‘too dangerous' to be released to world rolled out and Twitter now lets you follow topics, not just accounts. Tech news you need to know, in three minutes or less. Singtel, Ninja Van among 5 firms fined by privacy watchdog over separate data breaches Singapore’s Personal Data Protection Commission (PDPC) has fined five companies here a total of S$177,000 for leaking customer data. The data leaks originated from app design flaws, poor website security, and nonexistent data security ..read more

This week in tech news: Google search gets smarter, WhatsApp sues tech firm for cyber espionage and China rolls out 5G services to narrow tech gap. Tech news you need to know, in three minutes or less. Google search gets smarter so queries don't have to The world's most popular Internet search engine said its latest refinement uses machine learning to improve how it handles conversationally phrased English-language requests. "We're making a significant improvement to how we understand queries, The company said the new effort is based on what it calls Keywords for Google search have always been ..read more