Let's talk about how we're getting leads for free. So you don't have to buy ads, you don't have to pay for leads, it just takes a little bit of time to do some outreach. We're seeing 10 to 30% conversion rates from outreach to calls. So, generally speaking, a cold outreach campaign has about a 1% conversion rate, and this is at least 10 times better than that! So, let's go through all three steps... Source ..read more

Have you ever heard of web designers using a data-driven approach to onboard web design clients? It’s not a new idea. People in other industries do this all the time. It’s just not very common in the web design world. It is a little bit complicated, but I think you’re going to find it fascinating. If you’ve ever wanted to stand out and give people a reason to work with you without lowering your... Source ..read more

m not worried about AI driving the price of websites down to zero. There's a much more subtle threat that is going to wipe some web designers out that nobody seems to be talking about. Source ..read more

Want some fresh ideas for upsells you can offer your clients that will add more value to your projects and create better results for your clients? Check out my top 5 hottest upsells! These are not your typical SEO, hosting, and maintenance services. Instead, they offer unique solutions to common problems that your clients are facing. These upsells will build your authority and set you apart from... Source ..read more

Most of the web designers I know (myself included) don't really like dealing with invoicing clients. Here are a few strategies I use that make the process run much more smoothly and with less stress. There are a handful of problems that tend to come up regularly like… The 90% Stall Out This one was the most common for me. This is the situation where you do everything you can do, but you need the... Source ..read more

For almost 10 years I thought I was doing the right thing by trying to build a referral network for web design leads. I was going to BNI groups and trying to “sell the experience” of working with an ethical web designer who cared about his clients. During all that time it never occurred to me to consider the difference between price and margin. In other words, I never thought about the difference... Source ..read more

Following this popular, mainstream advice caused a multi-year delay in launching my career. I thought launching a web design business was more complicated than it actually was. I felt so busy working on so many things all at the same time. Discovering the three things I actually needed and letting go of everything else was the key that quite literally launched my career. Maybe it will give your... Source ..read more

There are 260 work days in the year. If you work eight hours per day, that means you're working 2,080 hours per year. If you want to make $100,000 take home income, you need to be making about $48 per hour. The truth is, when you're running your own business, there's no way all of your hours are going to be billable. It's more realistic for about five hours per day to be billable. That means... Source ..read more

There was a time when I felt burned out. I had built hundreds of websites. Nothing felt new. I kept trying to get clients because I had to make a living. But when leads came in I almost felt disappointed. I didn't want to do the work. It was such a weird place to be because I really do love web design. I love technology and coding. I love creating. For a long time, I couldn't understand why I felt... Source ..read more

If I could go back in time to when I was starting my web design business, this is what I would tell myself. Source ..read more