Ever wondered about the benefits of turmeric? We've put together some tips and tricks for your health and skin care routine!  Natural plant products have been used for thousands of years for various reasons. Medicines derived from plants have played a huge role in the healthcare of many cultures. Turmeric comes primarily from the forests of South East Asia and has been used for almost 4000 years in India. The Indian culture use it as a culinary spice and it holds religious significance for them. The knowledge of benefits it provides has travelled world wide and is now used for several pur ..read more

As the owner of an Australian swimwear brand I am a busy woman, but I find that when I practice mindfulness everyday I feel less stressed. I can handle the stress in a calmer way, ensuring I can put more energy into delivering the best possible value for my Australian swimwear brand. So take a deep breath, take a moment and read about how mindfulness will help your mental and physical health. What is mindfulness? Mindfulness is more than just a buzzword for the self-help or self-development types. It's actually extremely helpful for everyone's health and wellbeing. Mindfulness is jus ..read more

Fashion is a vibrant industry that employs hundreds of millions, generates significant revenues, and touches almost everyone, everywhere. Since the 20th century, clothing has increasingly been considered as disposable, and the industry has become highly globalised, with garments often designed in one country, manufactured in another, and then sold worldwide at an ever-increasing pace. It’s no secret that we need to start to shop more sustainably. Unfortunately we've waited until it's almost too late to realise the impact we are having on the environment. Plastics have been absolutely instrumen ..read more

We caught up with with the gorgeous Elise Zecevic and asked her some personal questions about health, happiness & wellbeing. Elise is an up and coming Australian swimwear model and we wanted to get her thoughts on body confidence and how she manages to stay happy and healthy as a swimwear model.  When you've come home from a big day at work and you just need to relax.. what are three ways that you de-stress?  After a big day working, if the weather is looking up Ill go for a swim at the beach or I like to listen to music, have a boogie and just lay down and unravel my ..read more

Owner of Australian swimwear brand Beth, chats about the benefits of coconut oil for your hair and skin. I view the world as something we need to cherish and look after, which is why I choose to use recycled materials for our swimwear. Our sustainable swimwear is a part of our business we are proud of. Not many Australian bikini brands can say the same but many are now heading in the right direction. We also choose to promote organic products for your body. Good for you, good for the environment!  In a world full of crazy shortcuts and expensive ways of growi ..read more

The worlds coral reefs are suffering, and chemicals commonly found in sunscreen contribute to the problem. By the numbers, the problem is daunting: 14,000 tons of sunscreen are thought to wash into the oceans each year; 82,000 chemicals from personal-care products may be tainting the seas; about 80 percent of corals in the Caribbean have been lost in the last 50 years due to pollution, coastal development, and warming waters. When you swim with sunscreen on, chemicals like oxybenzone can seep into the water, where they’re absorbed by corals. These substances contain nanoparticles that ca ..read more

We sat down with Beth the founder of Charlie Mae Swimwear to discuss how to take care of your swimwear. Beth started a beautiful Australian swimwear boutique 2 years ago and has been collecting swimwear for years. We asked her a few questions we thought you might want the answers to! How do you look after your swimwear? Our recycled polyester is a very soft fibre fabric and like all delicate fabrics hand wash only. My routine is to rinse them after swimming with a gentle body wash. I rinse them thoroughly to make sure there is no soap build up. I then squeeze out any excess wate ..read more

There are so many makeup brands out there. How do you choose which one is right for you? In recent years we have thankfully become more aware where our products are coming from, it's important to find a make-up or skin care brand that aligns with your values. Testing on animals in the beauty industry is cruel and unnecessary, so why does it still happen.. Why do companies still test on animals? Testing on animals is often used for ingredients which may not be safe for humans. So many products with cheap, and potentially dangerous chemicals are tested on animals. The only "winner" is com ..read more

On an island location surrounded by white sandy beaches, glistening blue water and the sun shining down nearly all year round, our durable Australian swimwear label is your new Aussie staple! At Charlie Mae Swimwear, we've honed our design skills of said swimwear to a fine art. Specialising in floral bikinis, feminine and well-cut separates, we think of each bikini as a little piece of art. If you're looking to invest in some Australian swimwear, we've got the perfect styles for you. We've picked our summer favourites to get you started on your bikini wardrobe for summer 2020!  ..read more

There are several benefits of practicing Yoga. As an Australian Swimwear designer I have had many ups and downs over the years financially and emotionally. Yoga has really helped me become mentally and physically stronger as well as reduced my anxiety in a huge way. Being in an industry where social media is extremely prevalent, even I personally struggle with my well-being. I have chosen an industry that leads the way in which young women think they should look and feel. I see this as a huge responsibility and strive to make a change within the fashion industry. I want to make women feel ..read more