737 Max Flies Again – Will Boeing’s Reputation Follow?
glean.info | Crisis management
by Michael Kling
3y ago
Image source: Wikipedia The Federal Aviation Administration (FAA) has cleared the Boeing 737 Max to fly again, but can Boeing’s reputation soar again? Boeing’s reputation crashed when a 737 Max jet crashed in Indonesia in late 2018, killing all aboard, then another 737 Max aircraft crashed in Ethiopia in early 2019, again killing all aboard. PR crisis experts criticized Boeing’s crisis communications response, saying it was slow to act and lacked transparency. While gaining FAA approval marks a significant milestone in the journey to recovery, Boeing must now convince airlines and the public ..read more
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4 Crisis Communications Lessons from the Ellen DeGeneres Apology
glean.info | Crisis management
by Michael Kling
3y ago
Ellen DeGeneres. Image source: Tulane Public Relations via Wikimedia Talk show host Ellen DeGeneres, intending to salvage her reputation, began her show’s new season with an on-air apology. Responding to media reports of “a toxic work environment” at her show, DeGeneres said she takes responsibility for her show and said she was sorry. PR crisis management experts say her apology fell short. They also say PR professionals can learn some lessons from her five-minute monologue. Today we’re starting a new chapter. pic.twitter.com/PvpZXnXLv5 — Ellen DeGeneres (@TheEllenShow) September 21, 2020 ..read more
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Why PR Crisis Managers Should Learn to Love Lawyers
glean.info | Crisis management
by William Comcowich
4y ago
Image by Gerd Altmann from Pixabay Some public relations teams disdain working with corporate lawyers during a crisis. Lawyers speak and write in ambiguous, impersonal corporate language. Lawyers are known for delaying or withholding comments when crises demand fast responses. In their efforts to protect the organization’s legal interests, lawyers often seem to care little or not at all about the firm’s image. In using the law to guide all decisions, attorneys often underestimate the impact of media and public opinion on corporate reputation. But even if lawyers build a strong legal position ..read more
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6 PR Crisis Management Lessons from the Wells Fargo Scandal
glean.info | Crisis management
by William Comcowich
4y ago
  Image source: Mike Mozart Wells Fargo continues to suffer PR consequences from its long-running saga involving unrealistic sales quotes and fake customer accounts. Most recently, Wells Fargo agreed to pay $3 billion to resolve criminal and civil cases. Between 2002 and 2016, the bank saddled employees with unrealistic sales goals that pressured them to push millions of accounts or products onto customers. The employees reacted by creating accounts without customer consent, creating false records or misusing customer identities. As part of the agreements with regulators, Wells Fargo admitte ..read more
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How PR Crisis Simulations Prepare Companies for the Real Thing
glean.info | Crisis management
by William Comcowich
4y ago
Many organizations have created PR crisis management plans. Far fewer practice them. Almost two-thirds of business executives have a crisis management plan in place, reveals a survey by PR News and CS&A International. Out of that group, almost 40% have never conducted a crisis exercise, and 21% said they weren’t sure how often their company practices the plan. About a third or more say their organizations have difficulty reacting quickly, measuring the impact of a crisis, and communicating between departments quickly and efficiently during a crisis. Lack of practice is a main reason for th ..read more
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PR Crisis Communications Lessons from the Gucci Mental Health Protest
glean.info | Crisis management
by William Comcowich
4y ago
Gucci’s response to a potentially major PR crisis offers a surprising lesson on how brands can respond effectively to a controversy. At the Milan Fashion Week, Gucci models stood dressed white outfits, some that resembled straitjackets. They stared blankly while standing on a conveyor belt that rolled them robot-like before the audience. In a silent but attention-grabbing protest, model Ayesha Tan-Jones held up her hands to display the statement written on her palms: “Mental health is not fashion.” The model’s silent protest contained the ingredients to cause a significant public relations cri ..read more
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PR Experts Fault Boeing’s Max 737 Crisis Response
glean.info | Crisis management
by William Comcowich
5y ago
Image source: Wikipedia Crisis communications experts criticized Boeing’s communications response to the recent crash of its 737 Max plane in Ethiopia. All 157 people on board died when an Ethiopian Airlines flight went down after experiencing difficulties immediately after takeoff. Ominously, it was the second accident involving the plane model in five months. Another 737 Max jet crashed in October in Indonesia, killing all 189 people on board. Governments and many airlines around the world promptly grounded all 737 Max aircraft after the second crash. Rather than acting quickly to temporar ..read more
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Crisis Communications: Can Huawei Recover from U.S. Accusations – and its PR Mistakes?
glean.info | Crisis management
by William Comcowich
5y ago
Image source: Wikimedia Commons Chinese telecommunications manufacturer Huawei faces a giant public relations task of building trust and improving its reputation. U.S. officials say Huawei creates backdoors in gear it sells to telecom networks worldwide to enable the Chinese government to steal U.S. government and corporate secrets, threatening national security. The U.S. government has also accused Huawai’s chief financial officer, who is the daughter of the founder and CEO, of evading Iran sanctions and is seeking her extradition from Canada. Huawei denies the charges and sued the U.S. gov ..read more
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PR Crisis Strategies for Start-Ups
glean.info | Crisis management
by William Comcowich
5y ago
Most people associate crisis communications with large corporations and politicians, but a PR crisis can also endanger a start-up’s future before even gets off the ground. Some well-known start-ups and early-stage ventures, including Uber, Airbnb and Slack, encountered PR crises but managed to overcome the difficulties Start-ups and small businesses typically lack the resources of large corporations that can more easily afford a PR agencies and in-house crisis communications staff. But start-ups can still prepare for a PR crisis by following these recommendations. Create a PR crisis plan. In m ..read more
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PR Crisis Management Lessons from the Nestlé Maggi Noodle Controversy
glean.info | Crisis management
by William Comcowich
5y ago
Image source: Wikipedia Nestlé India hopes to finally recover fully from its 2015 PR crisis caused by charges of excess levels of lead in its Maggi noodles. It’s been a long slurp. Once the top-selling noodle in India with 75 percent of the market, Maggi has regained 60 percent market share and hopes to fully regain market share by the end of the 2018. Indian regulators banned Maggi noodles in April 2015 after its tests found excess lead in noodle samples. The company had to remove Maggi packs, all 35,000 tons of the product, from store shelves.  A court ruling overturned the ban in August ..read more
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