How easy is it for customers to find you?
Sherwette
by Sherwette
1y ago
There are two main principles of behavioral change: 1. Ease and 2. Motivation.  Buying your product is behavioral change in one of its smallest forms, so before your customers can buy from you, they must find you.  That’s the “ease” part. And that refers to both digital and non-digital forms of finding you.  Are you on Google/Apple Maps?  Is your contact information visible and reachable?  Once your customer reaches your store, can they spot it right away?  Are there signs?  If it’s not “easy,” there is a good chance motivation will go down. The post How ea ..read more
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What’s the purpose of this?
Sherwette
by Sherwette
1y ago
I was having a discussion with one of my good friends when I asked him for his thoughts about a new idea that I have.  Before entertaining this conversation, he asked me, “What’s the purpose of this?” In other words, why am I doing it? What do I want to get out of it?  I opened up and started talking about my WHY—which completely changed the dynamic of the conversation. The conversation was extremely exciting, and our brainstorming was so fruitful— utterly different than what I thought it would have been.  And that was one conversation.  But what about everything else we do ..read more
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How to start writing your book
Sherwette
by Sherwette
1y ago
Does this sound familiar? “I have so many ideas, but I don’t know where to start or how to put them on paper.”  It has always been easy for me to write, but for the longest time, I didn’t even think I could write an entire book, let alone become a best seller. I didn’t believe I could do it… and so many people fall into that rabbit hole of thinking too.  But here is the truth…  Everyone can write a book, and when I say everyone, I mean everyone.  Just like everything else you want to be successful at, you’ve got to trust the process, be consistent, and follow through even ..read more
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What is the fear of other people’s opinions costing you?
Sherwette
by Sherwette
1y ago
I was talking to Sally (not her real name) when she told me she didn’t want to start doing what she loves because she is scared of what other people would think of her.  I relate because I’ve been thinking like this for a long time. In fact, sometimes, I do.  But then, when we think about the implications of that fear, we see how much we leave at the table.  I asked, “So what if someone thinks something bad about you?” She said, “I don’t want to hear or read a negative comment about what I create. I only want appreciation.”   I get it. Who doesn’t want appreciation? We ..read more
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Why I bought 3 leather jackets from Turkey in the summer
Sherwette
by Sherwette
1y ago
I went to Turkey this summer, it was my very first time visiting Istanbul, and so everyone told me to take my big suitcase. I was skeptical and wanted to take my smaller case. I mean, what would I buy? After all, I am traveling mainly for sightseeing and a change of scenery. Plus, I live in Dubai, and shopping here is not too bad.  After a small debate with myself, I took my big suitcase and wondered whether it would even be worth it… And it is!  Turkey is one of the most beautiful places I visited. Amazing weather, good food, and great people. And… well, lots of great shopping too ..read more
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How to make the “right” decision using Holographic Thinking
Sherwette
by Sherwette
1y ago
I recently went to a leadership training and came across an interesting take on decision-making called Holographic Thinking, which opened my mind to a new perspective I wanted to share with you.  If you know me a tiny bit, you know that I am a huge fan of the pros and cons list when making a decision. I even take it to a whole different level, with levels of satisfaction for each item on the list, and assign a percentage of how important that item is to me. I make a scientific formula out of it. Yup, that’s me. I am a nerd.  So… if you are a bit like me and like to be objective and r ..read more
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How Saudi Airlines Crew Turned a Bad Customer Experience into a Positive One
Sherwette
by Sherwette
1y ago
You can spend a lot of time designing a perfectly curated customer experience for your customers, but sometimes, things don’t go as planned. At some point, you will screw up, and your customers will be mad at you. It’s not a matter of if, but a matter of when.  The question is: Are you prepared for when that happens?  One time I was flying back from Riyadh to Dubai on Saudi Airlines, and the lady sitting next to me ordered coffee. I guess that’s a pretty common request to have on the plane.  What was not common, though, was her finding a fly in her coffee.  Ughh.  She ..read more
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How easy is it for customers to find you?
Sherwette
by Sherwette
1y ago
There are two main principles of behavioral change: 1. Ease and 2. Motivation.  Buying your product is behavioral change in one of its smallest forms, so before your customers can buy from you, they must find you.  That’s the “ease” part. And that refers to both digital and non-digital forms of finding you.  Are you on Google/Apple Maps?  Is your contact information visible and reachable?  Once your customer reaches your store, can they spot it right away?  Are there signs?  If it’s not “easy,” there is a good chance motivation will go down. The post How ea ..read more
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Why customers visit and don’t buy
Sherwette
by Sherwette
1y ago
If you have ever been to a new place and your stomach started to crumble. You know now it’s time to eat, so if you are like most people, you will check if there are nearby restaurants where you can have some food. When you don’t know any of the restaurants, you find yourself inclined to enter the one with the most crowd and dismiss the ones that don’t have many customers. You don’t think, and you just find yourself checking the menu of that crowded restaurant.  If you are like me and can’t seem to find any restaurant within your sight, the first thing I do is open my Google Maps applicati ..read more
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What’s the purpose of this?
Sherwette
by Sherwette
1y ago
I was having a discussion with one of my good friends when I asked him for his thoughts about a new idea that I have.  Before entertaining this conversation, he asked me, “What’s the purpose of this?” In other words, why am I doing it? What do I want to get out of it?  I opened up and started talking about my WHY—which completely changed the dynamic of the conversation. The conversation was extremely exciting, and our brainstorming was so fruitful— utterly different than what I thought it would have been.  And that was one conversation.  But what about everything else we do ..read more
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