P393 Smart Concrete. Yes, Smart Concrete. This Proves There Are Innovation Possibilities Everywhere
Innovation Best Practices
by Richard Haasnoot
3y ago
When I read on the website the headline of smart concrete could pave the way for high tech, cost effective roads, it captured my immediate attention. Concrete?! Self healing roads? If you can find major possibilities like this in concrete, you just may be able to find innovative possibilities anywhere. Give this a listen. Contact: richard@i2ge.com ..read more
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P392 Major E-commerce Innovations Capable of Creating Competitive Advantages Vs All Companies Including Amazon and Walmart
Innovation Best Practices
by Richard Haasnoot
3y ago
It is a bit stunning but there has been almost no relevant innovations to product pages in 20 years when 1-Click and product reviews were introduced. We have developed six innovations that optimize product page persuasiveness and create much high levels of customer satisfaction because they have the right information to make confident purchase decisions. Contact: richard@i2ge.com ..read more
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P391 Two Potentially Powerful Innovation Methods That Can Work For Almost Everyone
Innovation Best Practices
by Richard Haasnoot
3y ago
Recently in reading Entrepreneur magazine I discovered it couple of simple but potentially very powerful methods of helping people to be highly successful with innovation. In this short podcast I share these insights and there's a good chance they can help you. Contact: richard@i2ge.com ..read more
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P390 Innovation Strategy to Consistently Beat the Odds and Your Competition
Innovation Best Practices
by Richard Haasnoot
3y ago
If I say so myself, this is a really practical, solid research-based podcast that I believe can help virtually everyone that is even close to the field of innovation. It is a checklist of what your strategy needs to encompass if you are going to be successful. This is one of the more solid and practical set of insights that helps you achieve more successful innovation. Contact: richard@i2ge.com ..read more
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P389 Auto Industry Needs to Innovate NOW---It Is Now or Never.
Innovation Best Practices
by Richard Haasnoot
3y ago
Make no mistake about it, there is an extraordinarily high level of disruption going on in the auto industry. It is led by Tesla. At the moment, companies are making big noises and promises about getting into electrical vehicles, but they are years behind Tesla. McKinsey provide some compelling insights into the situation and the need for legacy auto companies to get their act together now or it may be too late. Contact: richard@i2ge.com ..read more
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P388 INTERVIEW Fascinating Father and Son Innovation That Is a Thriving Company Today
Innovation Best Practices
by Richard Haasnoot
3y ago
Tyler, the son, first tasted coffee when he was five years old. His father could not tolerate it because it upset his stomach. Ian, the father, a genius biochemist, tinkered on his own time to develop what no university lab or mega corporation could develop at the time, an acid free coffee. The son at an early age started turning this into a business. A fascinating father and son story worth listening to. Contact: richard@i2ge.com ..read more
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P387 CPG Product Develop Product Managers Are Critical to Innovation Success
Innovation Best Practices
by Richard Haasnoot
3y ago
This is drawn from an article published by McKinsey. Successful innovating in CPG like companies is extremely challenging and difficult, as I know from my own experience being in CPG companies as an executive for 26 years. This article points out the very important and critical role that a product development product manager plays. It covers the challenges they face and how they can be overcome, including the critical roles they need to lead and facilitate. Contact: richard@i2ge.com ..read more
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P386 CPG Companies Must Innovate in Ways they Never Have Had To
Innovation Best Practices
by Richard Haasnoot
3y ago
This is drawn from an article published by McKinsey. It provides compelling data and suggestions on the need for innovation in this post virus world, the kind of innovation that could be needed, and the challenges we face in innovating in new ways. If you're in CPG or even close to CPG, this is a must listen. Contact: richard@i2ge.com ..read more
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P377 MUST LISTEN Interview Very Successful Innovator
Innovation Best Practices
by Richard Haasnoot
3y ago
My interview with Susan Robertson is a very insightful one. Her successful career spans CPG, innovation consulting, Harvard Continuing Education, and now her company Sharpen Innovation.  Contact: richard@i2ge.com ..read more
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P385 Innovate Now Using Only Proven Best Practices to Consistently Double Your Success Rate
Innovation Best Practices
by Richard Haasnoot
3y ago
In this podcast, I urge you to innovate now to take advantage of the major changes in consumer habits and practices and position yourself for growth coming out of the pandemic. I also urge you to use highly proven innovation best practices so that you can consistently double your innovation success rate versus the industry average of only 20% -- 25% success. I also briefly share with you an example where these best practices solved an innovation need for a major international company after two previous external innovation companies failed to solve the need. Contact: richard@i2ge.com ..read more
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