Key Product Manufacturing Terms To Know
Process AG
by Process AG
2y ago
Key Product Manufacturing Terms to KnowProperly managing your product manufacturing and sourcing is critical for any consumer product company to understand. This is particularly true for entrepreneurs selling products on Amazon and other eCommerce platforms. But, how do you even know what product manufacturing questions to ask? A good place to start is understanding key manufacturing terms and why they are important to your business. We consulted Process Head of Product Development Bryan Wilson to explain many terms such as bill of materials (BOM), cost of goods (COGS), contract manufacturer ..read more
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Combatting Supply Chain Shortages
Process AG
by admin
2y ago
Combatting today’s supply chain shortagesAn easy strategy any brand can follow Horror stories of supply chain issues and chip shortages have been flooding the news for months. Many companies have been scrambling to meet their production demand, and ultimately, the consumer is paying the price. As with every obstacle, an opportunity to position your business in a new way also exists. Companies can earn key advantages by understanding and managing common manufacturing challenges in today’s market. We commonly how manufacturing timeframes have extended from 30 days up to 60 or 75 days. To fully u ..read more
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Manufacturing a High Impact Success Kit & Influencer Box on a Budget
Process AG
by Process AG
2y ago
All of our businesses depend on clients returning back over and over again, and if you value your customer and want to engage them – WGU Academy is a great example of how you can do exactly that through a box. Paul Heslop breaks down this box – that the Process team designed and manufactured and how it scaled up and multiplied WGU Academy’s recurring subscribers which are students. WGU is a school and also a business that relies on people returning and renewing and just continuing to be a part of the brand. A box like this can help your brand in a number of different ways; it’s what we call a ..read more
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Packaging Strategy and Design for Premium and Cost Effective Retailers
Process AG
by Process AG
2y ago
Is your product quality enough that it deserves to be on the shelves of stores like REI and MOMA? What if your brand and product is also well positioned for mass distribution outlets such as Walmart? Which direction do you choose? Well what if we told you, that you can have both – and there is a really important strategy behind why you SHOULD have both. Paul Heslop breakdowns a really cool case study from the brand Mpowerd and how the Process team positioned and helped bifurcate 2 different packaging presentations for 2 different audiences: high-end premium retail & mass distribution big-b ..read more
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5 Key Steps to Manufacturing Quality in China
Process AG
by Process AG
2y ago
Do you need to mass produce your product in China? We discuss branding, design & packaging a lot on this Youtube channel, but as you set up your processes, we can’t overstate how important your manufacturing is. No matter the product you have, there are some key steps you must follow in order to stabilize and qualify your manufacturing facilities to achieve both the quality and the price point for your business model. There are Amazon product standards and then retail standards, in this video, Paul Heslop shares with you these key steps to follow to ensure your manufacturing meets these st ..read more
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How To Manufacture an Influencer Kit
Process AG
by Process AG
2y ago
The presentation and influencer kit. How do you build one that is designed well and manufactured for the right price, all while making a major impact on your brand? Paul Heslop shows us a case study on a box and product Process Agency manufactured for a Jaybird influencer presentation. If you are interested in manufacturing a VIP gift kit or influencer presentation, what do you need to do to get that done? In this video, he is going to share with you the steps you need to take to build a high impact influencer kit for your brand including: 1 – Design 2 – Manufacture 3 – Kit an influencer prese ..read more
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Manufacturing a Premium Product Overseas – Case Study (Bluetooth Beacon Speaker)
Process AG
by Process AG
2y ago
You might have a good product, but do you have an ultra-premium version of that product? Today, Paul Heslop dives deep into a case study from Beacon Bluetooth Speakers that illustrates how to separate your product line so you have 2 differentiating grades of product: Good and Premium. The topics covered in this video include: 1. Design elements in manufacturing, engineering and packaging that that separate good vs premium 2. How you can have a clear separation in your product – with raw materials and packaging & design 3. Reveal the costs to manufacture – a small electronic device like thi ..read more
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Clear Packaging That Displays Your Product
Process AG
by Process AG
2y ago
Sometimes your product looks so good, it’s hard to cover it up with packaging. When Ernie Ball came to us at Process Agency to design, engineer and manufacture packaging for their Ambient Delay we wanted to keep the product front and center. In this video, Paul Heslop covers: 1 – How and why you should consider a “Museum Presentation Methodology for your packaging 2- The structural engineering of this box and design principles we can learn from 3 – The strategy behind this high-end box and how it successfully made Ernie Ball products stand out from its competitors 4 – Cost to manufacture this ..read more
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Product Packaging Strategy – High End Gift Boxes & Glenmorangie
Process AG
by Process AG
2y ago
We worked with Glenmorangie to make a box that some would consider the “holy grail” of packaging. That is to: 1) Be hard to replicate 2) Create a fantastic unboxing experience 3) The consumer never throws the packaging away 4) It gets unboxed over and over again If your product is in any way giftable, you should consider a similar packaging strategy that we worked with this historical spirits brand. We used custom stamped paper with deep metallic tones and a magnetic closure box that turned into the gift that keeps on giving. The packaging that gets reused and unboxed many times over. If you w ..read more
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Packaging Behind the $3,000 Headphone
Process AG
by Process AG
2y ago
What kind of packaging do you put a pair of $3,000 headphones in? One of our favorite channels on Youtube is run by a guy named Lewis, his channel – Unbox Therapy. He unboxes mostly tech products, but we’re here for the packaging as usual. We took some clips from his video to show you what the packaging is made from, how much it costs, so you can consider doing something super fresh for your brand. We know this is a bit overindulgent. You probably don’t have a $3,000 product you need to box, but rather something much lower cost and lower budget than that. But what if for a second…you made a cr ..read more
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