The hair styling industry might seem like its different, but a lot of aspects are exactly the same. While salons are catered to women and barber shops are notably for men, most of the marketing aspects mirror each other. It wouldn’t be a good idea to completely mirror your barber business off that of a salon’s, but you could definitely be successful in some aspects while tweaking others. Attracting new clients is one of the best ways to grow any business, and this is definitely a necessary strategy if you’re looking to make your business successful. Here are a few ideas you can adopt to help b ..read more

Wash, cut, style – repeat. Some people think this is all that goes into a salon business, but they’d be wrong. Running a successful business has the same foundation as any other business. It starts with making potential clients aware of your salon. The process continues with an evaluation where they know about your salon and consider becoming a client. The final step is conversion where they become a client of your business. Within this process, there are numerous ways to help you successfully build your salon business. From finding new clients to retaining current ones, here are all the tips ..read more

Now that it’s officially fall, you’ll start to notice a trend in your clients. They’ll go from bright shades and unicorn pastels to deeper colors to match the season. You’ll even see an increase in balayage and ombré – and while both of these styles are beautiful to look at, there’s more to it than just playing around with color. We’ve teamed up with Laura Khesin at Ivy Hair Loft to give us the lowdown on everything you need to know about two popular fall color trends – ombré and balayage. Colors That Are Trending Bring in the warmth! While the fall marks the end of warmer temperatures, we’re ..read more

With the turn of a new season comes new hair trends that we’re all dying to try. Unfortunately, hair doesn’t have the same ease as fashion. You could wear a burgundy coat today and an olive green one tomorrow. Following the fall hair trends in a similar fashion isn’t possible without the risk of losing your hair. Even so, that doesn’t mean you can’t have beautiful trendy hair! From coloring to cutting to accessorizing, here’s everything you need to know about 2019’s fall hair trends. The Bolder The Better If there’s one thing you need to do with your hair this fall, it’s make it BOLD. While i ..read more

Back-to-school is here! The weather is getting cooler and the kids are headed back to school. While you’ve probably been getting them new school wardrobes and new supplies, there’s another thing on the list – school hairstyles. Before you send them to school, you need to get their hair right! You’re probably ready to scour the internet with the best tips from hairstylists, but everything you need to know is right here! We’ve asked the experts and here’s their take on getting your girls and their hair ready for the school year. Braided Hairstyles Are a Must There’s definitely a trend when it c ..read more

2019 is speeding by and women of color are embracing lasting trends…in the first eight months, but the trends are here and they’re here to stay! Within the first six months of the year, women of color have been settling into their favorite trends and trying some new ones. As a hairstylist, it’s important to stay ahead of the game and anticipate what your clients might be asking for. You can’t expect the hair trends to be the same for non-women of color because frankly, their hair is different so you can expect the trends to be different too. If you’re looking to stay ahead of the game, here ar ..read more

A lot of people might think that all hair can be treated the same, but they’d be wrong. When it comes to women of color and non-WOC clients, your first mistake as a hairstylist would be assuming that you can treat their hair the same way. Just like everything else, there’s a science when it comes to doing hair for women of color and they’re going to expect you to know it. After all, you are the expert. Whether you are a person of color yourself or not, you still might handle your hair differently, but there are a few rules the women of color community can agree on. Want a clue? We’ll give you ..read more

Everyone wants their hair salon to be booming the entire year, but if we’re being honest, everyone goes through dry periods. While everyone’s going to a pool or the ocean, we’re bringing the water back to your salon. It’s easy for the number of existing and new clients to dwindle in the summer because everyone is going on vacation. Even though most people still need their hair done, most of them are worried about living their best life. It’s your and your salon’s job to remind your clients that yes, they still need to get their hair done. After you remind them that they still need their hair d ..read more

When it comes to seasonal changes, a lot of people consider spring to be the “cleaning” phase and summer is really the game-changer. There are a lot of things that change up in the summer. Some switch up their wardrobe to prepare for the heat. Others might even switch out their relationship partners because “cuffin’ season” is over. If you own a salon, there’s something else you should be changing, and it’s probably not what you think. You’re probably thinking of the summer-like requests your clients might start making. The summer season usually marks a change in hair trends, and you can usual ..read more

When it comes to the titans of social media, Twitter doesn’t get as much love as Facebook and Instagram. As many times as Instagram crashes, you think some people would learn to diversify their marketing efforts, but some people have to learn the hard way. Don’t be one of these people! It’s hard to promote a local hair salon on avenues as big as TV because it’s better to hit your target demographic as best you can. Spending money on these efforts might not be worth the return either. Instead of spending thousands of dollars a year, businesses are holding onto their money and using social media ..read more