Making your business visible in the search results is vital especially if your company relies on local consumer traffic. Google My Business allows consumers to see everything they need to know about your business with just a few clicks. Through Google My Business, prospects can easily find you. What is Google My Business? Google My Business (GMB) is a free easy-to-use tool that helps businesses manage their online presence in Google Search and Google Maps. If used correctly, GMB can help you increase your revenue and provide valuable insights about your customers. Since it is owned by Google ..read more

Why Typeform quizzes can be an asset for your business You may think that Typeform is useful for its surveys and questionnaires, but it’s way more than that. When used creatively, you can use Typeform quizzes as a lead generator, and this all originates from customers wanting to know facts about themselves (that they probably already know) from a personality quiz. What’s there to learn from a personality quiz? You can analyse users responses, direct them to more “personalised” outcomes which could be more enticing than a Facebook Ad or Google Ad asking them to visit a site. They can increase b ..read more

The reasons you should be using internal linking on your websites We all know that backlinks are a key component for improving a website’s off-page SEO. But have you ever wondered if internal linking is just as important? Is internal linking worth the effort? The answer - YES. In this article, HammaJack’s digital marketing coordinator Lisa Lowe explains why you shouldn’t neglect internal linking as part of your SEO tactics, and what it actually does for your website. What is internal linking? Simply put, internal linking is the link between one page to a different page on the same domain. We p ..read more

Tracking user events with Hubspot HubSpot Marketing Enterprise events can do a lot of cool stuff, but possibly the best feature available to them are custom events. In this article, HammaJack Data Lead, Jacob Moran, outlines how HubSpot customers can use custom events to learn even more about their customers. Introduction to Custom Events Custom Events are available to HubSpot Enterprise Customers and they allow analysts to personalise their website tracking and find out even more about their website visitors. Custom Events use the Javascript Events API and/or the Events HTTP API to send analy ..read more

How To Avoid Wasting Money While Reaping all the Benefits From Google Shopping Ads In this article, Jose Arevalo, HammaJack’s Digital Consulting Lead, explains a simple and useful technique to organise your Google Shopping Ads so that you can distribute your bids according to the funnel stage of your audience, and eventually, stop wasting money on low-value search terms. The basics If you have already wasted money by not separating your bids between your audience’s funnel stage, don’t worry - you’re in the right place. Before we continue, let’s quickly talk about search terms and the likelihoo ..read more

How to remove cancelled/refunded transactions from Google Analytics Data Quality is essential for Google Analytics, especially when analysing the Transactions and Sales Reports. In this article, HammaJack Data Analyst, Aayush Maggo, shares what to do when unwanted transactions enter into your Google Analytics account view and inflate your transactions, and outlines how you can remove these instances. The scenario Let’s say a test order is placed by your development team on the site, and these test transactions are now visible in your main GA analysis view. You don’t want them there as these te ..read more

As you pack away your winter coat, consider these SEO strategies  In this article, Digital Consultant, Louis Devine, provides a summary of three interesting articles he has read over the past week and explains why you should care. 1) Why you should be optimising content for long-tail searchers If you are trying to increase traffic to your website, long-tail keywords should be an important consideration when creating content. In essence, a long-tail keyword is a phrase which is very specific to what you are selling or blogging about. When a potential customer uses a highly specific search phras ..read more

A guide to connecting PayPal & HubSpot using Zapier Accepting payments by PayPal is a great way for a business to collect money from customers/clients. In this guide, HammaJack co-founder, Jacob Moran, outlines how to add your customer’s PayPal activities into HubSpot. The scenario At HammaJack, we love HubSpot and its adaptability to real business problems. The other day one of our clients had an issue - they accept PayPal payments on their E-Commerce website and wanted to keep track of these payments as well as  what was bought in their HubSpot CRM.  Their website follows a pretty standa ..read more

The basics It’s 2019 so I will assume you have probably used Google’s “Shopping” engine to buy a physical product online. If you want a complete guide to help you to figure out what Google Shopping Ads (GSAs) are, their benefits and basic setup, I’d recommend visiting Neil Patel’s blog. Here I’m going to focus on the main pain points you’ll need to keep in mind before getting your hands dirty. How they work, in a nutshell Your products live in some sort of an eCommerce platform. These are passed onto your Google Merchant Center account in the form of a Product Feed. Then, from your Google Ads ..read more

Learning how our client’s use data in their work This week, CEO Ian Hammond takes a detailed look at one of our new clients, Tricycle Development, and asses how they have used data in a unique and innovative way through product design, to enhance a user’s auditory experience.  Trike or Tricycle Developments, if we’re being formal, are a Melbourne-based product and industrial design agency. They do some seriously sexy work with a client list like Australia’s highest-funded kickstarter - the nuraphone, Bellroy, and Keep Cup.  One project that caught our attention, especially with their approach ..read more