How the 2010s shaped the way we travel
Hotel Marketing
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4y ago
Low-cost airlines and Airbnb made it affordable; Instagram made it look good. We aspired to live like a local, whatever that means, even as locals seethed at the influx of tourists ..read more
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TripAdvisor: Losing traction
Hotel Marketing
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4y ago
The company has a huge platform with 460 million monthly active users, but they are not being well monetized ..read more
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SiteMinder eyes unicorn status before Christmas
Hotel Marketing
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4y ago
The company is on the cusp of closing a capital raising between $125 million and $200 million and should finalize the deal within the week ..read more
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Responsible and purposeful travel: the way forward
Hotel Marketing
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4y ago
Consumer fundamentals change, consumers’ ability to pursue their holiday dreams as often or as elaborately as they have until now is going to be constrained ..read more
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Five trends shaping the future of customer experience in 2020
Hotel Marketing
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4y ago
As we enter a new decade, customer experience is firmly positioned as a competitive advantage and something most companies are prioritizing ..read more
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Sales training, tech top independent hotel spending plans
Hotel Marketing
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4y ago
To compete effectively with branded hotels and be ready in case of a slowdown in some markets, independent hoteliers said 2020 spending priorities will focus on sales training, technology, and digital marketing ..read more
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More hotel brands gravitating toward experiential hospitality
Hotel Marketing
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4y ago
From the Taco Bell hotel to an Airbnb listing for the Oscar Mayer Weinermobile, booking an overnight stay with favorite brands was a breakout trend in 2019 ..read more
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The "little things" that Japanese hotels get right
Hotel Marketing
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4y ago
The Japanese have a reputation for perfection in nearly everything they do, and that includes hotels ..read more
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China’s social travel platform Mafengwo to lay off 40% of staff
Hotel Marketing
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4y ago
Tencent-backed Mafengwo, once a top travel site in China known for its user-generated reviews and other travel-based content, is losing out to larger rivals like Alibaba’s Fliggy and Ctrip ..read more
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Google wants to be your holiday tour guide
Hotel Marketing
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4y ago
Getting dropped into a new city is disorienting, and all the more so when you need to ask for help but don’t know how to pronounce the name of the place you’re trying to get to. Google Maps now has a fix for this ..read more
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