About Michelle Garnaut Michelle Garnaut, AO is an Australian restaurateur and best known for her series of restaurants and philanthropic work in China. She began her career as one of China's most celebrated restaurateurs in 1989, when she opened M at the Fringe in Hong Kong. It swiftly grew into a city institution, and in 1999, M on the Bund opened, the first independent restaurant on the historic Shanghai waterfront. Like its predecessor, it soon became a beloved oasis for locals, visitors and lovers of good food and warm service. In 2009 she opened Capital M on Tiananmen Square in Beijing ..read more

About EU SME Centre The EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China. Experts in the Centre provide advice and support in four areas – business development, law, standards and conformity and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online. The EU SME Centre is now managed by five implementing partn ..read more

About Bjorn van der Veen: Originally from the Netherlands, Bjorn is an experienced Digital Marketing and e-commerce professional who has been living in China for 15 years. He has worked in Online and Digital Marketing for 12 years and is a trusted Tmall Partner. In 2015, he launched Arctic Solutions, a full-service e-commerce solutions provider, that focuses on temperature-controlled products for the Chinese market. Ranging from -21 to 21 degrees, Arctic Solutions covers everything from logistics, customs clearance, temperature controlled warehousing, last mile delivery, customer service ..read more

In this episode, we will mainly focus on the following questions: What are the key differences between Chinese and Western companies and the way they do business? How to integrate the Chinese style of doing business with Western companies? What should a leader do when the team makes a mistake?  What is the required change in brand identity to become a brand suitable for mass market? How to stay authentic in the transformation? When working in a corporate structure, how to navigate the very rigid environment and still bring forth vibrant and dynamic decisions? What can be considered as a ..read more

In 2001, China became a member of WTO, and thousands of Chinese companies wanted to go abroad. One big problem was that these Chinese companies didn’t understand the culture, policies and regulatory requirements there. Helen started her career in this field since 2007 when she joined a consulting company which helps Chinese companies to have their presence in other countries. Now she is still working in this field but mainly helps foreign companies enter the China market. It has been only 20 years since 2001. During the first decade, Chinese local companies wanted to go abroad. But in the past ..read more

About Elijah Whaley: Elijah Whaley has over two decades of experience as a content producer and marketer, with eight years focused on KOL marketing in China. Until acquisition in 2020, Elijah was the CMO of PARKLU. Elijah is now the VP of Marketing APAC at Launchmetrics. Elijah was also the Co-founder of one of China’s top-ranking beauty KOL, Melilim Fu. Episode Content: I have admired PARKLU for their ability to simplify the complex world of China marketing, and I have admired Elijah for giving out all the most valuable industry secrets to everyone who is willing to listen. No wonder PARKLU h ..read more

When the digital payment technology got integrated to social media platforms, China changed. And now is becoming an inspiration for global corporations when trying to foster innovation and leadership.  Chinaany is famous for its de-centralized network of shopping channels, and the speed of transformation which is unprecedented elsewhere in the world. The aim of this episode is to help global decision-makers develop awareness to what is possible in business, have a better understanding of the current China market and to help foreign brands build cross-cultural competences by showing real-l ..read more

Online trade fairs have become very popular in recent years in China, especially after the outbreak of covid-19. Some foreign companies find out that there are markets for their products and want to attend the trade fairs in China, not only online fairs or hybrid fairs, but also physical fairs.  However, in many cases those companies may encounter with problems on how to introduce them to the visitors, or how to attract people’s attention, etc. In this webinar the experts mainly focused on the question listed below and shared their insights and stories from their experience. What options ..read more

Bio Jonathan Chapon Jonathan is a very humble guy with an impressive track record as an international health insurance broker. After coming to China as an exchange student in 2007, he returned in 2009 and have been climbing the corporate ladder at Abacare ever since. As he says basically the only thing he did not do is cleaning the carpet. It is quite rare to find an expat working at a company for 12 years with full passion and dedication. He is an inspiration and we are excited that we can share his story and industry knowledge with all of you. Episode content: Jonathan shares his internal j ..read more

Things in China are always changing faster than any other place in the world, especially when connected with technology, with patent and with laws. Because of the constant change, there are always huge market in China, which attracts companies all over the world. However, when a foreign company enters China market, it will definitely encounter with problems in rules, in trademark registration process, in patent protection, in communication with local agents and distributors, etc.  Sometimes it may find that the products or the name is already existed in China. Sometimes the problems are c ..read more