There’s little doubt that inspirational videos are powerful content for any business. One simple scroll through any social media channel and you’ll see just how prevalent video content is. It’s consumed by almost every audience type, everywhere – including in the B2B sphere.  A study by Salesforce found that 72% of B2B buyers are watching videos as part of the sales process. That’s a huge percentage of potential customers.  And they work too. They generate a huge conversion uplift. HubSpot found that 59% of marketers agree that video conten ..read more

Finding a good sales closing technique is almost like winning on the lottery. It’s definitely a possibility, as people win all the time. But it never seems to happen to you. You never seem to have the luck you need. Closing a sale is very difficult. There’s no doubt that it’s the hardest part of the funnel, and the part that sales reps train for years to try and get right. And often they are unsuccessful. But those that are successful all use the same sales techniques. The best tips they know for closing a deal. They’re tried, tested and proven, and we want to share them with you. From our exp ..read more

Want to know how to record and personalise your own sales video?  This is the place to start.  You’ll find everything you need to know about sales videos, including why they should be a vital part of your sales and marketing processes, what makes them effective, and how you can create your own. Drawing on expert research and years of experience making sales videos, this in-depth guide will help you understand the importance of video messaging in sales pitches and show you exactly how to make your own personalised videos to close more deals ..read more

Company/Brand: Barclays Type: Personalised Video – Upselling Length: 100 seconds The Pros:   Barclay’s personalised sales video, aimed at encouraging its banking users to apply for a loan, gets off to a great start. Their logo is clear and present at the start, so we know exactly who the brand is. Better still, we get immediate personalisation: “Hello Clare: If you’d like to increase your loan, we could help”. The video has barely started, and we know exactly what it will be about. Our attention is hooked immediately – an essential goal of any sales video. This video is likely to have been tr ..read more

Here at Accordium, we’re always looking for new ways we can improve our software and make it even easier for you to record personalised sales videos.That’s why we’re excited to announce the release of our latest integrations: Gmail and Google Chrome.If you use either Gmail or Chrome for any part of your workflow, these integrations make recording and sharing personal sales videos with your contacts quicker than ever.Instead of logging into the Accordium app to record and send a video, you can do it dire ..read more

Before you can convince anyone of your product’s value, you have to know what you’re selling. Certainty is the foundation of sales confidence, which is the golden ticket when it comes to closing the deal. Bravado cannot make up for a lack of product knowledge. It’s fundamental to any salesperson’s success that you tell prospects what they need to know in a way that is both fast and engaging. How you present your product will impact the way the prospect reacts not only to your pitch, but to the brand as a whole. The only way to obtain quality leads time after time is through in depth product ex ..read more

Click here to download the eBook That’s probably a question you ask yourself all the time, whether you’re a sales rep, business development manager or CEO.How can we reach more prospects and engage with them? How can we grab their attention and build a rapport? How we can develop a relationship with them and secure a follow-up meeting?The answer is personalisation.Personalisation helps you overcome the ‘cold-calling’ nature of B2B sales, which persists despite all the new technolo ..read more

Play Video Max Fackeldey is an investor at Accordium with Silverfox Partners and has recently joined Accordium as CCO. He is such an interesting character and has learned an awful lot in his career, that we thought it’s worth sharing some of his experiences in this vlog.Max has built and sold Dutch social media agency YourSocial – but not only once, but twice. First selling the company to ..read more

Sales videos are a great way to stand out from your competition, to get noticed by your prospects and to help you close more deals. But only if they’re done correctly. We’ve all seen many examples of poor sales videos. Bland and boring. Corporate and uninspiring. Indulgently self-promotional. A bad sales video will harm your chances at converting a lead into a customer. But a strong, effective sales video can increase those chances ten-fold. Recording those effective sales videos doesn’t need to be difficult either. You just need to make sure you include these nine key components. 1)    The ri ..read more

In B2B sales, trust is everything. From building new relationships to closing deals, it’s essential that your business and your salespeople are seen as honest and trustworthy. One way to build this trust is to humanise your brand. Because being human is the one thing we all have in common – whatever our job position, customer type, or current relationship. When your brand or your business is seen as being more human, rather than corporate and robotic, you’re more likely to engage your target audience. People buy from people, which is why it’s essential you humanise your brand. It doesn’t matte ..read more