Introduction Are you tired of boring, dry brand presentations that put your audience to sleep? Well, it’s time to shake things up and bring your brand story to life with slideshows! In today’s fast-paced world, attention spans are shorter than ever, and it’s more important than ever to connect with your audience in a meaningful way. Slideshows offer a solution, serving as the ideal means for crafting a brand narrative that appeals both visually and emotionally. Picture this – you’re sitting in a meeting room, staring at a whiteboard with a bunch of bullet points. Yawn. But what if, instead of ..read more

Google Paid Search ads are one of the best digital advertising methods to target people who are actively searching and in the market for the products or services that your business offers. However, if you’re not experienced with Google Ads then you may find yourself going through your budget quickly and not getting many results to show for it. In order to help guide our readers on getting better results from their Google PPC ads, we’ve prepared this handy guide on quick and easy things that you can implement that often results in much better performance. 1. Location Options When you create a n ..read more

If you’re a business owner needing advice with some aspect of your business online, it may be within your best interest to seek out a digital marketing agency for help. But what exactly can a digital marketing agency do for you? A “digital marketing agency” seems like a broad, esoteric term. Let’s discover what they can help you with and what services you should seek them out for. What Is Marketing? In order to understand what exactly a digital marketing agency does, we need to break this term down into bite-sized pieces. In terms of services they can provide you with – d ..read more

Are you looking to leverage digital advertising to drive more patients to your practice? If that’s the case, then you definitely need to seriously consider SEO as a means to do this. The Importance Of Dental SEO Marketing There are many different types of online marketing initiatives you can employ in order to generate leads for your dental office. There’s social media marketing (SMM) like Facebook, Instagram, and Twitter, pay-per-click (PPC) advertising like Google Ads, email marketing using an existing email list, and much more. But search engine optimization is a beast of ..read more

In this day and age, the internet has transformed since it went mainstream in the early 2000’s. With websites costing tens of thousands of dollars back in the day, while adoption transforming the technology to the point where you can now create a website for pennies on the dollar, it is an understatement to say that things have changed. Along with these radical decreases in costs also came the advent of different types of websites. Nowadays, there are many different kinds of websites that you can create. This leads people to ask questions such as: “How many types of websites are ..read more

At Active Business Growth, we take the marketing of your accounting firm very seriously. And you should, too! That’s why if you’re thinking of engaging in online marketing services for your CPA practice, you need to consider what search engine optimization can do for you. The Importance of SEO For CPA Firms SEO is an important part of internet marketing. Especially in the accounting and finance industry. This is for many reasons. Show Up In Organic Search Results A successful SEO campaign will get your practice to show up in organic search results. This is the a ..read more

Google Analytics is a great tool that will allow you to better understand your website traffic. Whether you run a business, a news site, or a personal blog, Google Analytics will be beneficial to gathering visitor insights and making data-backed decisions. What Is Google Analytics The Google Analytics tracking code is a snippet of code you place on your website. The code allows you to track website visitors and the actions they take while on your site. It is an extremely beneficial tool that you should implement today, if you haven’t already done so. The Benefits Of Using ..read more

It is one thing to be known as a well established company, but a whole other thing to be known as a reputable brand. The journey from a company to a brand is a difficult, long road. But a rewarding road if done correctly. Creating a recognized brand that resonates with your ideal customers can be one of the most important business objectives you ever meet. What Is Brand Communication? Your customers and stakeholders are the ones who ultimately determine whether they will accept or reject your brand image. You as a company need to implement a brand communication strategy ..read more

SEO is performed much differently in the moving industry than in other industries. This is because different industries have different needs and requirements, and, as such, we need to approach SEO for moving companies much differently than we do for other areas of business. Let’s get started. Why Do Moving Companies Need SEO? When implemented correctly, search engine optimization can be one of the most profitable marketing and sales channel for your moving company. This is for many reasons. Free Traffic SEO brings free traffic to your moving website. SEO results are ..read more

When it comes to a content management system (CMS), WordPress is seen as #1. Although there are dozens of competitors out there, WordPress is the most widely know and used. This is because there are many benefits of WordPress that other CMS’s just don’t have. Let’s discuss. What Is WordPress? WordPress is an open source content management system that allows you to build websites on it. In fact, it is the most commonly used CMS in the world, taking up over 76.4% of CMS market share. Started in 2003, WordPress is older than both Facebook and Twitter. With almost 2 dec ..read more