The world has gone digital and as of 2017,  it was calculated that 90 percent of U.S. businesses were using social media for marketing purposes. This means for any business to thrive today, you will need more than the mainstream media and this is where digital marketing comes in. Digital marketing is a cost-effective and measurable way to reach a wider audience for your business. It also helps you to know your customers’ behavior and how they engage with your content per time, which will help you serve them better, thereby yielding more leads and sales.  The cryptocurrency industry h ..read more

We live in the internet age, where almost everything is being digitized one way or the other. However, despite the dominance of the digital world, marketers still struggle when it comes to selecting a marketing method. Despite digital marketing techniques seemingly taking a front seat when it comes to reaching a wider modern audience, traditional marketing still presents a strong case to remain relevant. The former has stood all the changes of time, evolving together with technology but sticking to its roots and traits. With most companies operating on a tight budget due to strong competition ..read more

The digital age has reshaped virtually every aspect of human life and quite naturally, business was not left behind either in this race for optimal and maximum digitalization. Marketing as an integral component of modern-day business has also entered its digital age to benefit from the fast information transfer that is re-defining marketing procedures at a very fundamental level each and every passing day. Internet’s addition to the era of digitalization has given birth to numerous new fields of marketing such as guerilla marketing, SEO marketing and content marketing which have all managed to ..read more

eCommerce has grown by massive leaps and bounds over the last decade and it is one of the fastest-growing sectors in the world. One of the world’s richest companies, Amazon started out primarily as an eCommerce business and is now worth $1 trillion. If you’re an eCommerce company, you probably know about Shopify. It’s the platform that allows you to build and maintain your eCommerce store on your website. With plenty of dynamic options – both for marketing and sales, it’s easily the most preferred online platform for stores and retail sales systems. We’ve broken down the list of user-friendly ..read more

WordPress is hands down the best platform to build websites easily and at quite an affordable price. However, if you don’t optimize it correctly, your website’s loading time will be quite slow. Unfortunately, if your website takes too much time to load, it results in increased bounce rates and declined conversion rates. Consequently, you will lose a large number of potential subscribers and customers. Are you looking for some sure shot tips to boost the speed of your WordPress website? In this comprehensive guide, I’ll cover all of the advanced steps that will consistently speed up a WordPress ..read more

One of the most important ways to improve the SEO of your website and rank higher on Google is by acquiring backlinks. Google has updated its algorithm thousands of times in the 21 years of its existence and in 2019, they recorded 3,620 improvements. While these changes to the algorithm make the search engine results pages (SERPs) more sophisticated, backlinks are still one of Google’s top-ranking factors. However, to get the most backlinks, your focus should be on relevance and quality, which often depends on the type used. The key variables that determine the quality of a backlink and how mu ..read more

CERN, the first-ever website, went live in 1992. Back then, the most exciting part about it was the fact that it went live, and not much else. It was a 100% text-based page, and the only splash of color it had been the default blue hypertext. Websites have come a long way since then. Today, the World Wide Web has nearly two billion websites. Most of them are decked in a variety of color schemes that make them visually stunning. Making a website look good, however, is hardly the only reason website designers use specific colors in their work. Aesthetics may be a primary concern, but colors in w ..read more

With so many content management systems available online, you have no excuse not to build a professional website for your company. Creating one has never been easier. Today, more than 3 billion people use the internet on a daily basis. While, some of them may limit their internet use to social media platforms like Facebook or Twitter, most of them still use it in order to find the information they need. This is where the tricky part comes into play. If you want any of these people to find your business, you have to play it smarter than the majority of your competition. You’re not competing aga ..read more

There is so much happening in politics today that attracts lots of views and opinions from different people. If you love politics and will love to share what’s happening from your perspective, guest posting is a great way to do that. Apart from being able to share your views with a larger audience, guest posting helps improve your online authority and will make you an expert in political views. It will also help improve the SEO of your site and you will gain more knowledge about the latest happenings around the world as you constantly write about them. There are several blogs today that accept ..read more

The Music and Entertainment industry is a fast-rising industry with an increasing audience over the decades. As technology evolves and new innovations are introduced, the music industry has more to offer and more people want to be a part of it. Our cultural evolution has also contributed to the change in the sound and style of the music we listen to today. If you are a lover of music and familiar with the news and trends in the music industry, you can embrace the opportunity to talk more about it to a larger audience. Guest posting will help connect you to a large audience and also improve you ..read more