The United States Postal Service (USPS) 2021 postage promos will be a repeat of the 2020 promotions. A summary of the six promotions is described below. Go to postalpro.usps.com/promotions for more detailed information, program requirements and industry webinar information. You can register for your promotions at your USPS Business Customer Gateway www.gateway.usps.com or contact your Badger representative to help you get started.  ENHANCE YOUR MAIL WITH BADGER GROUP TODAY. Tactile, Sensory and Interactive Mailpiece Engagement This promotion encourages use of advanced print innovations i ..read more

A Virtual Event & Webinar Marketing Program takes a very difficult process, simplifies it, and fully automates it. As a result, you receive confirmation of your attendee sign-ups. All you have to do is show up and put on your presentation.  How does it work? Let’s start with 4 key components of a program: Target Audience – The list of people you want to participate. You need standard mailing fields, such as: first and last name, title and company name and address to support the various channels.  Invitation Channels – The various marketing channels you will u ..read more

If it is good to see your message once, it’s good to see it multiple times. Omnichannel marketing campaigns are great for getting results. Here are 5 important things to consider when you incorporate Direct Mail into your next campaign.  PLANNING AND TIMING Clearly define your campaign goals and communicate these goals to your stakeholders. Start 6 to 8 weeks from your direct mail in home date. Be sure to include postage in your budget, can be up to 60% of your budget. Include measuring tools such as: QR codes, trackable phone numbers, campaign specific URL’s, coupon codes or specific c ..read more

The United States Postal Service (USPS) has announced the postal promotions for 2020 will be a repeat of the 2019 promotions. A summary of the 6 promotions is described below. Go to postalpro.usps.com/promotions/2020promotions for more detailed information, program requirements and industry webinar information. You can register for your promotions at your USPS Business Customer Gateway www.gateway.usps.com or contact your Badger representative to help you get started.  ENHANCE YOUR MAIL WITH BADGER GROUP TODAY. Tactile, Sensory and Interactive Mailpiece Engagement This promotion encourag ..read more

Is the data prepared for mailing? What is your dedupe strategy & match criteria? Common Deduping Strategies: One per Person: Avoid sending multiple mail pieces to an individual One per Family: Send just one mailing to a household based on last name One per Address: Flag all records with the same address (such as several people at the same business) Match Criteria for Deduping: Exact: Will match all elements including Zip Code (first 5 digits), Street Address, and Name fields Tight: Will match Zip Code exactly, loosen the criteria on the Address and allow for known matches i ..read more

What data will I use? Cleaning your house list will save you time and money. Here are steps to help make sure your data is as clean as possible. But, before you start, make a back-up of your database just in case! 1 Delete inactive contacts Set up definitions for “current customer/donor”, “lapsed customer/donor” and “inactive”. If a customer has not purchased a product, returned a phone call, or responded to a marketing campaign in, say, 2 years, you might want to call them “lapsed” or “inactive”. Having these labels helps you better target your list. Once you’ve identified what in ..read more

If you haven’t already…it’s time to integrate your print and social media marketing!  Social media is an effective tool for ongoing, person-to-person interactions. Consumers may interact with a brand’s social networks first as a means of research. But if the relationship begins with print, social media is where the consumer can land after the first contact and where the brand can nurture the consumer relationship.   6 ways to integrate your social media and print marketing   1. Connect consumers with your social networks. Does your audience know you’re on social media? Provide URLs or usernam ..read more

Are your customers loyal? It’s such a small question, but the answer has a big impact. It comes as no surprise that consumer loyalty — whether it’s B2C or B2B — has changed dramatically in the last decade. According to Brand Keys’ 2015 Annual Customer Loyalty Engagement Index ® (CLEI), consumer expectations have increased by 28 percent. However, brands have only managed to satisfy those expectations by 7 percent. It’s easier than ever for customers to switch brands or suppliers with so many options in the marketplace. So what gets them to stay? Customer satisfaction alone isn’t a reason to re ..read more

How is your to-do list looking this week? With the range of offline and online channels to manage, marketing tasks have grown exponentially. And nowhere has the challenge become greater than managing social media. As a small business marketing team (of one, most likely), anything that can make marketing simpler is welcome news. To do social media well isn’t “free” – You must invest in people and content to be effective. However, social media doesn’t have to be difficult, and often we make it more complicated than it needs to be. While it might be tempting to ignore social media in your market ..read more

Most people think “recycled paper” when they think about printing in a socially responsible way. Using paper with recycled content can definitely make an impact on the environment.   The impact of using paper with recycled content    But, your paper choice is not your only option for showing your commitment to the planet. If you cannot make the leap to paper with recycled content for your next mailing, there are other choices you can make that have a positive impact as well.     Use FSC®Certified papers How does that differ from paper with recycled content? FSC® Certified paper does not alway ..read more