We are proud Platinum sponsor of Channel Focus Virtual 2024, April 17-18! If you haven’t registered for the event, you can get a discounted rate using code: FriendOfZiftSolutions. Unlike pre-recorded events, Channel Focus Virtual offers a dynamic experience with live sessions, Q&A sessions, and one-on-one interactions. Emulating the renowned workshop format, participants engage in real-time discussions, ensuring true interaction and value for attendees. While it can’t fully replace the in-person experience, the virtual event aims to deliver cutting-edge strategies interactively, ensuring a ..read more

Introduction In today’s ever-evolving business landscape, establishing and nurturing strategic partnerships has become imperative for sustained growth and success. Partner Relationship Management (PRM) plays a pivotal role in this, with Partner Marketing emerging as a potent force driving revenue. In this comprehensive guide, we’ll explore the significance of Partner Marketing and how a well-crafted PRM strategy can propel your business to unprecedented heights. The Power of Partnerships Strategic partnerships offer a plethora of opportunities for businesses. Whether you’re a budding startup a ..read more

Partner Onboarding: Lifecycle Engagement Strategies In the dynamic world of channel partnerships, the success of partner programs is tied to a comprehensive understanding of partner engagement. At Zift, we’ve been on a quest to decode the mysteries of partner engagement, and guess what?  We have undertaken an in-depth exploration to unveil some actionable insights into partner user onboarding. We look at partner login frequencies and engagement patterns at various stages of the onboarding process with the aim of providing actionable insights and strategic recommendations for elevating par ..read more

Zift Solutions Proudly Announces Alex Connell’s Internet 2.0 Conference Leadership Award Recognizing Exceptional Leadership in the Tech Sector Zift Solutions is thrilled to announce that Alexander Connell, Vice President of Professional Services, has been honored with the prestigious Internet 2.0 Conference Outstanding Leadership Award. With over 26 years of experience in the IT industry, Alex brings unparalleled expertise to his role at Zift Solutions. His comprehensive knowledge spans company management, project delivery, team leadership, and technical implementation, making him a driving fo ..read more

Historically, vendors make investments in channel programs and partners with short-term goals in mind. However, late last year, we offered several predictions for 2023 that foresaw this mindset changing. We turned to the industry to find out if we were right. How are attitudes about MDF shifting in today’s channel ecosystem? To answer this question, we spoke with six industry experts. Our panelists include: Greg Plum, Director/Principal – North America for fractional partner leadership company PartnerReady Theresa Caragol, Founder and CEO for channel consultancy AchieveUnite Heather K. Margol ..read more

Partner Engagement in Channel Marketing In the dynamic landscape of channel marketing, partner engagement remains a pivotal challenge for suppliers of all shapes and sizes. As a Customer Success leader in this space, my interactions with suppliers with varying channel structure consistently underscore the importance of establishing and maintaining robust partner relationships. Today, more suppliers rely on partners for expanding their customer reach. Consequently, a well-defined partner communication and engagement strategy is imperative for the success of all parties involved. In an environme ..read more

Join Us at CPEXPO 2024 For over 25 years, the Channel Partners Conference and Expo has been the go-to event for channel professionals, uniting industry leaders, technology advisors, MSPs, and cloud providers to collaborate, innovate, and elevate the channel to new heights. Zift Solutions is thrilled to be a sponsor, and we’ll be sending a delegation of our top channel experts. If you’re still undecided about attending this year, here are some compelling reasons to consider: Unparalleled learning opportunities: 150+ keynotes and conference sessions led by visionaries and experts in the channel ..read more

ZiftONE AI Assistant is a virtual concierge facilitating enhanced partner portal experiences and improved channel management productivity. CARY, N.C. – February 6, 2024 – Zift Solutions, the leading Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) platform, today announced ZiftONE AI Assistant, the industry’s first generative AI solution designed to assist partners with content discovery and guidance for an enhanced partner portal experience that boosts productivity, giving suppliers a competitive edge. Effective channel management is time and labor-intensi ..read more

Are you ready to make 2024 your most organized and productive year yet? We all understand that staying on top in business means constantly adapting and stepping up our game. According to research, it takes roughly 66 days, just a little over two months, for a new behavior to become a habit. Keep this in mind as we explore five strategies that can set you up for success this year. Each of these strategies focuses on making small, manageable changes that can really make a big difference over time. 1. Enhancing Your Skills: Reskilling and Upskilling With all the new tech advancements out there, i ..read more

Ah, cross-channel marketing – that delightful puzzle where you try to make sure your brand doesn’t play hide and seek across different platforms. The goal is to be everywhere your customers are, without getting lost in the noise. This approach, which integrates various marketing channels to provide a unified customer experience, is not just a trend but a necessity in today’s digital world. For vendors, understanding and assisting their partners in this domain is no longer optional—it’s essential for mutual growth and success. Why Cross-Channel Marketing Matters for Vendors Cross-channel market ..read more