A heartfelt thank you. To our community of customers, shops, and brands - it's been our honour to serve you all.Unfortunately, we've made the heavy decision to close the business. We understand that this may be disappointing news, and we want to express our sincere appreciation for your support over the years.New orders: We are no longer accepting new orders from 12-noon EST, Friday 24th March 2023.Existing orders: There is no change to our service for any existing orders and we are working with our community of sellers to fulfil your items in a timely manner. We want to ensure our customers a ..read more

To ensure your order or present for the festive season will arrive on time or before the 25th of December, Please see the relevant link below.This is based on the guidelines provided by our courier partners. Please note, we're doing everything we can to get your order to you as quickly as possible, however, couriers are extremely busy during the holiday season and can experience delays.If you have questions please don't hesitate to reach out to our customer service team. UK Cut OffsUS Cut Offs CA Cut Offs -Returns ..read more

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How did the partnership with Li-Ning come about?Li-Ning reached out to me in the summer of 2019. They were starting to make skate shoes and they wanted someone to help - to be an ambassador and help with creative direction. So they just reached out to me, sort of out of the blue.You've been very hands on with the distribution, design and working with stores, how has that experience been?It's been good, it's exciting for me. With the brand starting something new it allows me to be able to use my experience, whereas with a lot of the other major shoe brands they've already got things like this i ..read more

Paul Smith are pleased to announce their special collaboration with PS Paul Smith Happy and workwear-specialists, Stan Ray. The campaign was produced and photographed by Parade, with the collection modelled by Francis Peters.Born out of Paul’s long-time love of heritage workwear, the collection combines the two brands’ idiosyncratic perspectives. Uniting Stan Ray’s workwear credentials with PS Paul Smith’s light-hearted spirit, the 10-piece capsule provides a versatile, fresh and truly modern interpretation of street and casual wear.Marrying utilitarian design with pops of colour and print, th ..read more

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Hailing from the sun-kissed coastal cities of Los Angeles, General Admission is a brand which seeks to tell cultural stories through elevated and considered designs. We spoke with Jonas Lea about their beginnings, the importance of community, and their Californian home.What’s the story behind how the store/brand startedThe concept for GA initially started out as a community-based shop featuring the fashion and streetwear brands we felt were most interesting.It quickly evolved into a clubhouse if you will for the creative and good times community of Venice. We featured big parties, well-known D ..read more

Parade World launches its premiere editorial for SS22. Collaborating with a new creative team, photographer Benjamin Breading, and stylist Will Barnes, taking inspiration from the 90's aesthetic of mixing high and low subcultures styling skate, work, and streetwear.  Cap: Butter Goods, Jacket & Trousers: Dickies Photography: Benjamin BreadingStyling: William BarnesArt Direction: Mikey WomackProduction: Matthew MurphyProduction Assistant: Kieron ForbesGrooming: Mary-Jane Gotidoc ..read more

Chris Mann (b. 1993) is a British photographer from South Yorkshire, currently based in London, UK.  Deconstructing the space around him, his reductive perspective generates ambiguous, open-ended images; triggering curiosity, escapism, and inviting the viewer's imagination to freely wonder. Working predominantly with black and white 35mm film; he processes his film by hand and prints his work in his homemade darkroom in East London.   His work has been exhibited across the UK and featured in a range of publications globally. He was awarded the Richard and Siobhan Coward Foundati ..read more

“Zemblanity” by @wilcreWill is a British photographer from Newcastle whose work connects to places through alternate interpretations, often blurring the line between dark and witty. Will’s work is reactive to the people and places around him, driven by his own interests and curiosities. This image features in Wills upcoming solo exhibition “Zemblanity”,  A term coined by William Boyd, described as “the opposite of serendipity; the faculty of making unhappy, unlucky and expected discoveries by design”.  The exhibition at Cobalt studios visually explores Boyd’s neologism ..read more