The following excerpt originally appeared on The Kitchen Pickleball. To read the full article, click here.  At first glance, soccer and pickleball couldn’t be more different.  Soccer’s history dates back thousands of years to the Han Dynasty; pickleball was invented in the 1960s. Soccer is primarily played with players’ feet; pickleball is a racquet sport involving “fast hands.” A soccer field is enormous at 81,000 square feet; a pickleball court is tiny at 800-880 square feet.  But look closer at the two, and you’ll notice some remarkable similarities – particularly from within ..read more

Los Angeles (April 3, 2024) – Today, FOX Sports and AEG launch the College Basketball Crown, a new addition to the college hoops postseason landscape beginning in 2025. The 16-team tournament will highlight elite student-athletes and competitive postseason matchups from select conferences, bringing fans more high-level competition and compelling storylines during the most exciting time of the year. The inaugural College Basketball Crown is set to feature schools from the Big Ten, Big 12 and BIG EAST, with additional at-large participants. The College Basketball Cr ..read more

Racing has always placed extraordinary demands on drivers and machinery: that’s what is so compelling about it. The first time he heard about the Le Mans 24 Hours, a famous engineer declared, “I think the whole thing is crazy. Cars aren’t designed to stand that sort of strain for twenty-four hours.” That engineer was W.O Bentley, the year was 1923, and within seven years his cars had triumphed five times at Le Mans. Each year delivered more laps covered, greater reliability and higher performance than the preceding one – and all those benefits passed into road cars.   The saying ‘rac ..read more

rEvolution unveiled a brand-new office in the heart of the Thames Valley tech sector, and on the edge of the world-renowned motorsport valley. The new rEvolution hub is a strategic investment to accelerate global growth alongside our existing international HQ in London.  “We felt like we couldn’t even manage all the demand globally that we have just out of our London office,” said John Rowady, founder and CEO of rEvolution. “We actually needed more resources and because this is such a huge area, this became an important investment for us.” The First Look kicked off with members of rEv ..read more

Chicago, Ill., February 8, 2024 – rEvolution, the global leader in sports marketing, has helped to reignite a historic partnership in Formula 1 between heavy equipment manufacturer Komatsu and Willams Racing that sees Komatsu become Principal Partner of the British team. Announced at the team’s launch in New York City on Monday (February 5), the partnership reunites two innovation leaders, who shared a successful partnership in the 1980s and 1990s, for a brand-new multi-year deal at the pinnacle of technology and motorsport. Komatsu engaged rEvolution to provide sponsorship consultancy and str ..read more

rEvolution Opens New Office in Reading, United Kingdom Investment in Reading expands the global sports marketing agency’s UK-based brand representation capacity alongside London. Chicago, Ill., February 1, 2024 – rEvolution, the global leader in sports marketing, has opened a new office in Reading, United Kingdom. The investment in Reading delivers the agency its second UK-based office alongside rEvolution’s international HQ in the heart of London. “With a global integrated sports marketing legacy anchored in North America, Europe and Asia, we’re excited to bolster rEvolution’s presence in th ..read more

Look behind the scenes on rEvolution’s creative efforts for Netapp.  As rEvolution looks ahead to an exciting 2024 motorsport season, we’re delighted to share a behind the scenes look at the creative efforts our UK team are delivering to bring NetApp’s partnerships with Aston Martin F1® Team, Ducati Corse MotoGP and Porsche Formula E to life. “The exciting thing about motorsport is that these races take place all over the world, so when creating promotional content, we really want to point out these amazing locations,” said Dixon. “We’re thankful to work with NetApp, who’s given us the c ..read more

rEvolution Sports Marketing Agency Launches Global Soccer Initiative rEv United  Chicago, Ill., November 13, 2023 – rEvolution, a global sports-marketing leader, today announced the launch of rEv United, a new and dedicated global soccer division. Embodying the spirit of unity that defines soccer’s global appeal, rEv United signifies a commitment for rEvolution to continue effectively connecting brands with soccer’s rapidly expanding fan base both in the U.S. and around the world, leveraging the unique opportunities this sport presents.  “Soccer’s universal language is its own uniqu ..read more

rEvolution Enhances Global Presence with a Strategic Base in Singapore, Focusing on Asia-Pacific Operations and Expanding Award-Winning Sports Marketing Services CHICAGO, Ill. (September 12, 2023) – rEvolution, the global leader in sports marketing, has announced the establishment of a strategic base in Singapore, marking a significant milestone in its global expansion strategy. The move signifies a pronounced commitment to the Asia-Pacific sports marketing arena, a multi-billion-dollar industry. The Singapore presence will serve as the nexus for rEvolution’s Asia-Pacific operations, enhancing ..read more

Evo 2023: Chipotle Reigns as the Title Sponsor, Fueling the Fighting Game Community The Evolution Championship Series, popularly known as Evo, has been an annual esports extravaganza dedicated to fighting games since its beginning in 2002. This prestigious event brings together players and fans from all corners of the globe, and this year, it reached new heights with Chipotle as the title sponsor.  The Power of Chipotle x Evo Integration REV/XP, the gaming subset of sports marketing agency rEvolution, used their industry expertise to lead the collaboration between Chipotle and Evo. As the ..read more