Listen to episode 268 of the Digital and Social Media Sports podcast, a best of, featuring parts of conversations with: Olivia Witherite, The Athletic, The GameDay, Webby Awards— full episode Matt Gardner, St. Louis Blues — full episode Burton Lee, Peterborough Petes, Professional Women’s Hockey League (PWHL) — full episode Jeramie McPeek, Phoenix Suns, Jeramie McPeek Communications — full episode Joe Pinchin, Leicester Riders, Chicago Bulls — full episode Listen below or on Apple, Spotify and Stitcher. 110 minute duration. Listen on Apple, Spotify or Stitcher. Posted by Neil Horowitz Follo ..read more

It’s a tough time for the media business. You may have heard. Headlines of layoffs and closures or consolidations in the greater media industry appear way too often. Amidst the ebbs and flows of news and media brands over the years, Awful Announcing has continued on, serving a sports media and business niche, even as competition for attention and the whims of social platforms change the game. I recently interviewed Ben Koo, CEO, Editor-in-Chief, and primary owner of Awful Announcing and its sister site The Comeback. I often hone in on a theme or two in podcast interviews in these posts, but K ..read more

On episode 267 of the Digital and Social Media Sports Podcast, Neil chatted with Neil chatted with Ben Koo, CEO and Editor-in-Chief of Awful Announcing and The Comeback.. What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube. Awful Announcing CEO Ben Koo on Sports Media, the State of the Media Industry, Social Media Aggregators, and More from Neil Horowitz ..read more

Listen to episode 267 of the Digital and Social Media Sports podcast, in which Neil chatted with Ben Koo, Editor-in-Chief and CEO of Awful Announcing and The Comeback. 81 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles ..read more

Athletes working with brands is nothing new. There are tons of big-name brands that conjure everlasting associations with athletes in the minds of consumers. (which athlete[s] comes to mind when you think of McDonald’s, Nike, State Farm, or Gatorade?) These lucrative partnerships have been lining pockets and moving markets for over a century. But until recently the athlete sponsorship avenue was relatively limited. Sure, some smaller brands could activate locally, using players on the home team in radio or TV commercial spots between segments on the local news or morning drive show. Now, with ..read more

On episode 266 of the Digital and Social Media Sports Podcast, Neil chatted with Neil chatted with Ishveen Jolly, Co-Founder and CEO of OpenSponsorship. What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube. div style=”margin-bottom:5px”>Episode 265 Snippets: Jordan Moore of USC Athletics from Neil Horowitz ..read more

Listen to episode 266 of the Digital and Social Media Sports podcast, in which Neil chatted with Ishveen Jolly, Co-Founder and CEO of OpenSponsorship. 56 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles ..read more

Consider how daunting the social media operation is for a college athletics program. A couple dozen sports or more, multiplied by however many platforms, all unified under a single brand and trying to reach and engage a diversity of demos and age ranges of fans, donors, and recruits while the roster of athletes turns over every few years. I mean, where does one even begin? There’s no template to follow and there are different structures across schools, each with its different resources and set of programs. But they’re all facing those challenges noted above, with the complexities of NIL and r ..read more

On episode 265 of the Digital and Social Media Sports Podcast, Neil chatted with Jordan Moore, Chief Creative Officer and Broadcaster for USC Athletics. What follows are some snippets from the episode. Click Here to listen to the full episode or check it out and subscribe to the podcast on Apple, Spotify, and YouTube. Episode 265 Snippets: Jordan Moore of USC Athletics from Neil Horowitz ..read more

Listen to episode 265 of the Digital and Social Media Sports podcast, in which Neil chatted with Jordan Moore, Chief Creative Officer and Broadcaster for USC Athletics. 83 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles ..read more