On January 26, 2022, Goodfynd’s CEO Sofiat Abdulrazaaq was featured in Forbes. POC-Founded Fintech Raises $1.8 Million In VC To Help The Food Truck Industry by Geri Stengel. The article highlights how three college friends took their love of street food and turned it into solutions specific to the unique challenges food truck entrepreneurs face. Sofiat “Sofie” Abdulrazaaq, Lemaire Stewart, and Kyle Miller loved street food and after falling in love with one particular food truck’s delicacies, they found it difficult to find the truck again. An idea was born – Goodfynd! They built an app to kee ..read more

Coronavirus (COVID-19) –the one word that has changed everything in a month’s time and has left the global economy in a bit of a rut! This pandemic has taken the world by storm and the economic impact is particularly steep for small businesses owners who thrive off day-to-day sales. Although times like this leave us with several uncertainties, especially when there is little known about the disease or how it spreads,  there are simple steps that we as small business owners can take to gain an advantage in this uncertain time. Because let’s face it, the bigger a company is the harder it is to c ..read more

Like any entrepreneur, new food truck owners soon learn that some days are better than others. Starting and running a business challenges you in a way you may have never been challenged before. Regardless of how well your food truck is doing, each day is a new opportunity to learn and improve. Here, we’ve included several things that all successful food truck owners have in common. Dare To Be Great First thing’s first—get comfortable with being uncomfortable. If you’re a veteran in the restaurant business but only accustomed to managing customer service, as a new food truck owner, you may find ..read more

In this day and age, more emphasis is being placed on mental wellness than ever before. And rightfully so – according to the National Alliance on Mental Illness, 1 in 5 people, or 43.8 million adults, experience mental illness in a given year. If you think that’s bad, these numbers get even worse in the entrepreneurial space. Of 242 entrepreneurs who were surveyed, roughly 49% suffer from mental health conditions. Of all career paths, entrepreneurship is as high-risk, high-reward as it comes. After spending years mastering their culinary craft, not only do food truck entrepreneurs have to lea ..read more

If you’ve been following our “How to Start A Food Truck” series, then by now you are aware of the licenses, permits, and regulations needed to start your mobile business; accounted for all necessary costs; and found your niche within your local food truck scene. Now it’s time to put your business out there. In order to thrive as a food truck owner, you need to attract new customers and keep them coming back. In our overview, we discussed a few ways to do just that; now we’ll dive a little deeper. Nail The Customer Service Experience According to Microsoft, 96% of consumers say customer service ..read more

You’ve got your food truck up and running. Now what? Fine tuning your social media footprint is an effective, economical way to increase sales and ensure the success of your business. There are many platforms to choose from, and all of them have unique audiences of potential customers to engage. According to smartinsights.com, there are over three billion active social media users. 48% of consumers are more likely to buy from a responsive brand. 46% of consumers are more likely to take advantage of promotions offered through social media. If you’re not sure how to leverage the power of social ..read more

It’s important to create a unique and memorable experience for your customers so that they continue to come back. If you are already aware of the licenses and permits required to start a food truck in your area and have a financial plan in place, you are well on your way to opening your restaurant on wheels. However, there are a few more things to consider, like:  What will you name your truck? What kinds of food will you sell? These are a few questions you may have already began to ponder or have already figured out. If you haven’t yet, don’t worry; we’re here to help! Scope the Scene Alth ..read more

In order to grow your food truck business, you have to expose yourself to as many customers as possible. The internet serves as free advertising, and when used to its full potential, it can help to quickly expand your following. That said, your time is precious, and it can be challenging to know which online services to use to foster the most efficient growth. Below, we explain how we can help make a big impact on your business in just a few easy steps. 1. Sign up for Goodfynd Goodfynd is a hub for food truck owners to market themselves to hungry customers. We: Are FREE to use Will save you t ..read more

In our first installment of this series, we gave an overview of things to consider when starting a food truck. If you have already researched the licenses and permits required, then the next step to actualizing your dream of owning and operating a food truck is to set up a financial plan. Some of your expenses will be obvious, but it is important to understand how one expense may affect another. Here are some of the main costs to consider: The Food Truck It goes without saying that this will be the most important investment of your entire food truck journey. In some ways, buying your food tru ..read more

When starting your restaurant on wheels, it’s important to stay informed. In our last installation, we talked about the groundwork such as research, creating your financial plan, and marketing yourself. Once you’ve gotten started, it’ll be time to focus on the paperwork. Securing the correct permits and licenses, as well as following safety regulations are all crucial to the success (and legality) of your business. Follow the Rules of the Road Licenses and permits related to food trucks vary by state. Some permits need to be renewed every few years, while others need to be renewed by a certai ..read more