5-time Mr. Olympia Classic Physique champion Chris Bumstead has been crushing it with Raw Nutrition, with recent pre-workout releases like CBum Essential Pre-Workout and Thuper Thavage. But aside from pre-workouts, he also has an energy drink brand resting on the other end of the energy spectrum — it’s the highly acclaimed BUM Energy. You read that right – Bum Energy Drink is now available in a Root Beer flavor that just hits the spot! Normally, energy drinks are an arms race to see who can pack the most caffeine and other ingredients into a single can. Refusing to bend to orthodoxy, CBum to ..read more

If you’re reading this blog, you’ve probably seen it all – keto, atkins, paleo, carnivore, low-fat, the list goes on. What pretty much all popular diets have in common is their emphasis on maintaining healthy blood glucose. It’s now accepted common sense that we should try to keep glucose in a reasonable range, without excessively high peaks or low troughs. Vault Caffeine-Free Brain Energy Drink is powered by a whopping dose of two forms of BHB – Free-Acid D-BHB and Potassium D-BHB… a combination that feels downright phenomenal And of all the systems in the body, there’s none more sensitive ..read more

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast. Rob and his business partner Gary Millet recently marked their 10th anniversary working together. This was filmed on a morning before the doors of Expo West started, and Rob brings a strong message: goBHB is back on the Market! Rob Rogers of Ketone Labs joins PricePlow for Episode 131 to e ..read more

Does the market really need another energy drink? Before late 2022, we would have said no… until we learned about enfinity paraxanthine, introduced to the world in Episode #072 of the PricePlow Podcast. Shortly after its introduction, the naturally-sweetened UPDATE energy drink formula was released containing the novel caffeine replacement ingredient. Update Energy Drink is the first to use enfinity paraxanthine, caffeine’s replacement! This is a seriously impressive drink, which is no doubt why such health and wellness heavy-hitters like Ben Greenfield have signed onto its official endorsem ..read more

Back in July, we covered Inspired Nutraceuticals’ DVST8 DARK Pre-Workout – a formula for anyone who wants to hone their edge. Or in Jungian terms, integrate their shadow. It’s an impressive formula in many ways, featuring some novel ingredients and generous doses of familiar ones. DVST8 Dark Now in RTD Form Inspired Nutra’s DVST8 Dark RTD comes at a huge 400 milligrams of caffeine and is the first pre-workout drink we’ve seen with nitrates for epic pumps! Well, now Inspired is coming out with DVST8 Dark RTD — a ready-to-drink (RTD) variation of the pre-workout! This means no powder, no mixin ..read more

At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates: Dan Lourenço – Founder and CEO of Ghost Joey Savage – Chief Scientific Officer of Glaxon Chris Lockwood – VP of Scientific Affairs at Nutrabolt David Sandler – Scientific Consultant and COO of Jupiter Wellness The topic of the panel was The Growth of Branded Ingredients, with an initial focus on Cognizin Citicoline, an ingredient used by everyone listed above. The episode offers fresh and unique perspectives from each m ..read more

Take a look at what just came across the Arms Race Nutrition Instagram:[1] View this post on Instagram A post shared by Julian Smith (@smith.julian) The Arms Race Harness RTD is Coming! Arms Race Nutrition, the active sports supplement company co-owned by Doug Miller and Julian Smith, is well-known for their Harness pre-workout supplement. But sometimes, you want some on-the-go, no mixing necessary. To answer the call, ARN has announced the forthcoming Harness RTD, which, from the looks of the introductory video,[1] will have five flavors. About 355 milligrams caffeine total One thing D ..read more

Taylor Knox is back on the PricePlow Podcast to talk about what NutraMedia has learned in making better energy drink labels that are more affordable for brands and manufacturers! Taylor Knox of NutraMedia is back for his second installment of the PricePlow Podcast. This time, we met early in the morning before SupplySide West 2023, where we had a great conversation about energy drink labels. Taylor already explained their label design process and “brand therapy” on Episode #087, but this episode is almost entirely about energy drink design and the business surrounding it. If you want an epic ..read more

Ghost Lifestyle founder and CEO Dan Lourenço is back for the fifth time on the PricePlow Podcast, in an episode that’s becoming an annual tradition – a pre SupplySide West show! We last saw Dan in Episode #088, where he gave us Ghost’s Plans for 2023 and celebrated the 2022 PricePlow Brand of the Year award. In this episode, Dan explains what Ghost’s been up to in 2023 — besides Cinnabon and Legend V3 going global, it’s been all about scaling. But he’s also happy to give a sneak peak of Ghost Hydration RTD, trialing out the Strawberry Kiwi flavor that’s a fan favorite in the Hydration powder ..read more

On September 19, 2023, PricePlow captured a new product available at GNC.com: Beyond Raw® LIT Charged.[1] Knowing Beyond Raw’s innovative formulations, especially in the LIT series, we immediately investigated, found the product, and put it to the test. We were not disappointed: View this post on Instagram A post shared by PricePlow (@priceplow) GNC’s Beyond Raw® LIT Charged: More Than Energy in a Can GNC’s Beyond Raw® LIT Charged Brings more than just energy in a can! It has 250mg caffeine next to N-Acetyl L-Tyrosine, Alpha-GPC, and NeuroFactor Beyond Raw LIT Charged goes beyond energ ..read more